The aim of this thesis is to use Gabriel Tardes theories concerning imitation, repetition and the public opinion as a way of understanding how transmedial communication develops over time. This involves a study of social media, traditional press and public organizations in relation to each other. The campaign, What are you doing? (Vad håller du på med?, 2013), launched by the Swedish military as a way of drafting more soldiers, is used as an example of how the theories can be applied to help us understand connections, patterns and social behavior in the rapid mutation and viral spreading of information. By discussing the campaign and its effects, the ambition is to give an understanding of how a campaign of this scale could be planned for and structured.

This report studies how the divergence between men and women is manifested in the physical space and how the representation of room recreates this divergence. Spaces are coded and women have traditionally been associated with private space and men with public space, leading to that the home is encoded as female space and public squares as male space. Thereby women lack a natural place in public space. The National Board of Housing, Building and Planning (Boverket) wants to change this situation by enforcing safety-creating measures based on gender equality theories.I have studied what potential risks the project initiated by Boverket as well as discuss the potential problems with representation. Can representation be used without freezing the space? I also search for methods for working with a gender perspective without reproducing gender stereotypes and roles and avoiding encoding the private as female and public as male? Also I use a public seminar with urban planners, artists and architects to retrieve how we work with these issues today.I conclude that city planning needs to incorporate new strategies of thought that does not divide space, e.g.

To thoroughly think with safety and security in mind is an important issue in planning of public city spaces. Spaces intended to be available to all inhabitants of a city should have a welcoming appearance. Unfortu-nately, this is not the situation in many pedestrian walkways, parks and such spaces, possibly due to lack in safety and security. This master thesis intend to examine questions at this issue ? what makes you feel safe and what causes insecurity in public city spaces. The safety aspect treats the human psychological and sociological ways of perceiving her milieu and other humans in it, and how the physical shape of her surroundings can affect the sense of safety.

In the paper we bring up and analyse the attitudes librarianshave towards youth and youth programs in the public library.The purpose is to raise awareness among librarians and tomake the process of change and development. We have usedsemi structured interviews in order to answer our researchquestions and conducted the interviews with five librarians incharge of the youth programs in different public libraries. Inthese interviews we asked about their views on youth as auser group, youth programs and how this affects theiropinions on the roles of the public library. We have also triedto see how the librarian?s opinions differ from how thelibrary runs their youth programs today.We have used two different models as theoretic framework.One of them has defined three different roles of the publiclibrarian and is constructed by Maj Klasson and the other is adeveloped version of Andersson & Skot-Hansen?s classicmodel of the roles of the public library made by Jochumsen,Rasmussen & Skot-Hansen.

The aim of this Master?s thesis is to identify and describe thedifferent roles that are expressed in a public library by researchingthem in the four policy documents concerning Västerås public libraryin 2010 and by interviews with three specially chosen key persons.Further studied are the discourses that can be perceived in thematerial and whether or not the roles could come in conflict witheach other. Laclau and Mouffes discursive theory constitutes themethodical frame for this thesis and by using terms from discursivetheory the analysis was made in four steps.Seven roles were identified from the policy documents concerningVästerås public library and the interviews with the key persons. Thefirst role of the public library was the intermediary of knowledge andinformation, the second was viewed as a democratic role, the third asa marketing role, the fourth as a role that handled the collaboration,the fifth role was to improve literacy, and the sixth and seventh roleswere as a culture centre and a meeting place. With the help fromkeywords five major discourses were found within the material.

The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient customer support has become more important and studies show that customers who leave a company do so because of poor service. Customers' growing demands for higher quality and easier access to services means that companies must recognize the need to satisfy each customer. It is important that each customer receives the attention required and that customer needs are met quickly and flawlessly.

Under 2000-talets första årtionde genomgick Försvarsmakten betydande förändringar och för att stärka organisationen i den processen har Försvarsmaktens värdegrund tagits fram. Framtagningen genomfördes tills stor del av konsultföretaget Bikupan genom omfattande intervju- och enkätmaterial med både Försvarsmaktspersonal och civilbefolkning som undersökningsgrupper.Nu, när Försvarsmaktens värdegrund borde kunna betraktas som implementerad är det aktuellt att undersöka hur värdegrunden tillämpas. I det här fallet riktas luppen mot första linjens chefer, plutoncheferna och därmed de officerare som i första hand praktiserar ledarskap och värderingar gentemot Försvarsmaktens soldater.Källmaterialet utgörs av intervjuer med plutonchefer vid Livbataljon, Livgardet. Materialet har analyserats utifrån teorier om professionalisering och new Public management. Officerskårens anspråk på att utgöra en profession förutsätter en väl grundad yrkesetik såväl som högt förtroende för den professionella yrkesutövaren.

Vårt syfte är att skapa en djupare förståelse och klargöra för användningen avbegreppen management och ledarskap i praktiken. Med hjälp av begreppens innebörd kan vi som forskare få möjligheten att framföra hur begreppen används praktiskt. På så vis kan vi se om teorin reproduceras i praktiken. Vår uppsats visar att intervjupersonerna tror att de utövar ledarskap, men att det inte kan utövas i praktiken. Detta har sin grund i den tvetydighet som omger begreppet ledarskap och företagets organisationskontext.

En sammanfattning av uppsatsen på maximalt 8000 tecken..

The aim of this master thesis is to study if the websites of the Swedish public libraries are accessible to all people. According to the library law all people must have access to the public libraries and their information services. Today, when the Internet is one of the largest sources of information, it is important that all people, including those with different kind of disabilities, children, elderly, immigrants and people with old technical equipment, have access to the public libraries websites.We have in this study considered the graphic user interface, the language, the structure and the navigation possibilities at ten public library websites. We have from a checklist of our own, based upon the opinion of different experts such as Jacob Nielsen and Tommy Sundström, investigated the websites.The main finding of our study is that the websites are generally accessible even thou we found a lack of accessible for immigrants. Most of the websites had some pages in English, but none hade all pages in this language.

Växjö is a medium-sized town situated in the centre of the county Småland in Sweden with a good infrastructure and logistics and with a university that encourages cooperation with private and public companies. It is in this town that our case study of Småland Airport will take place. The aim of this study is to examine in which way the program of Library and Information Science at the Linnaeus University in Växjö offers knowledge that can be relevant for the staff at the airport in Växjö - Småland Airport. Using Wilsons model as our theoretical framework we examine how these two align with each other and by using a matrix that we ourselves elaborated in our analysis, we provide a clear picture of how the comparability two places comparability is represented. The result shows that there are compatible aspects to the Småland Aiports needs and what the program of Library and Information Science has to offer.

The essay's aim is to explain how responsibility distribution between private and public bodies, primarily within three important service areas, can be visualised in light of the fact that they have experienced different forms of readjustment. We have chosen to study this by looking at the restoration work taking place after the hurricane Gudrun swept across southern Sweden on January 8-9, 2005; and we have chosen to concentrate on the service areas of electricity- and telephone supply, and public transport. The responsibility distribution has been depicted by carrying out qualitative interviews with employees within both private and public bodies included in the restoration work. The conclusion produced is that there were obscurities in the formal responsibility distribution between private and public actors taking place in conjunction with the hurricane restoration work.In a deeper analysis, the result can be explained by a ?several hands? problem arising since the number of actors has increased as the public sphere has adopted leadership forms influenced by the private business sector.

The purpose of this Master thesis is to illustrate the public librarian. People in general, including library users and leading personalities in the field of culture in the communities do not know the tasks of the public librarian. We presume that the vague picture of duties of the public librarian might cause problems. In this dissertation we mean to examine only public librarians, hereby we exclude for example, university- and company librarians. The sentences of this thesis are: How are the public librarians viewed, in meaning of, tasks, role/-s, comptetence/-s, status and image? And can we call it a "profession" in the classical sense? We answer these questions by using relevant literature, interviews and conference paper.

The purpose of this Masters thesis is to investigate the reasons for public libraries to have story-time today and also the reasons for story-time at the public library historically in Sweden. Why is the phenomenon of story-time still existing at public libraries today? The study is based on a questionnaire that was sent to childrens librarians in the Västra Götaland region. The material collected in this questionnaire was put together and resulted in six different categories showing the libraries purposes and thoughts of their story-time activities. The categories were: cultural heritage/tradition, joy of reading, language and imagination, library visits, storytelling and mutual experience.

This study seeks to outline the reason why public limited firms choose to bear the cost of auditing despite the annulation of legal requirements. The aim is to provide an overview and a better understanding of the decisions made by such firms. My research work focuses solely on the dentistry branch. Relevant data has been collected through interviews and adequate scientific theories are implemented to canvas and analyse the reality of auditing for public limited firms working with dental services.The background knowledge contains historical aspects and the importance of audit obligations together with the fact that the law no longer regulates these conditions. To begin with, the regulations were institutionalised in order to prevent financial and fiscal criminality and offence, in public limited companies.