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20285 Uppsatser om Public information campaigns - Sida 39 av 1353
Stads- och kommunarkivariers informationsbeteende i yrkesutövandet
The purpose of this thesis is to examine how municipal archivists/records managers seek and use information in their daily worklife. Two mayor questions were addressed:1. What information resources and information channels do the respondents use in their daily worklife and which functions do these fulfil?2. How do the respondents experience their information seeking in relation to the work role and the tasks in the municipal organisation?A qualitative method with interviews was used.
Vargolyckan på Kolmårdens djurpark : En studie av Kolmårdens kriskommunikation vs medias berättande
With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens? demands on organizations? communicative efforts have increased. Today?s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector.
Digitala julhälsningar : De virala kommunikatörerna, offentligheten och demokratin
Title: Digital christmas greetings - the viral communicators, public sphere and democracy(Digitala julhälsningar - de virala kommuniktörerna, offentligheten och demokratin)Number of pages: 41Author : Anna-Sara TorgnysdotterTutor: Ylva EkströmCourse : Media and Communication Studies DPeriod: Spring, semester 2010University: Devision of Media and Communications, Department of Information Science,Uppsala UniversityPurpose: The purpose of this study is to see if social media could be an arena for the usersto increase democracy and the public sphere. Studying the role and possibilitys of the individual.Is there a space for any one to act and debate?Method: A qualitative analysis based on interviews with ten users of social media - viralcommunicators. They were discussing public and private sphere, democracy, norms andbehavior in social media.Theoretical platform: The theoretical basis has its roots in sociology: Ervin Goffman´sidea on self-presentation and social interaction, Manuel Castels´ theories of the networksociety and Jürgen Habermas idea of the public spehere.Main result: The viral communicators are ambivalent in their use of socialmedia. They are users because they want to be but also because they feel forced to - professionalor private.
Hur ser arbetsgivare på folkbibliotek på nyutexaminerade biblioteks- och informationsvetares kompetens? En kvalitativ enkätstudie av uppfattningar om kvalifikationskrav.
The purpose of this Master thesis is to examine what knowledge and competence employers at public libraries apprehend that recent graduates of library and information science (LIS) have. We want to illuminate what qualifications employers demand and expect from LIS graduates and to what degree employers find that LIS graduates correspond to these demands. Our aim is also to see how these qualifications can be categorized and understood. Finally, we try to picture the employers? apprehensions of the education received at LIS.As a method of gathering material for the analysis, we sent qualitative inquires with open questions to employers at public libraries in Sweden.
Nobel och August på biblioteket ? Bibliotekariers attityder och förhållningssätt gentemot litterära priser
The aim of this Master?s thesis is to examine attitudes and standpoints amongst librarians at the Swedish public library towards literary awards and awarded literature. The questions posed in the study are: What attitudes are expressed amongst these librarians towards the Nobel Prize in literature, the August Prize and literary awards and awarded literature in general? What significance do the Nobel Prize in literature, the August Prize and other literary awards have concerning purchase and display at these public libraries? How is awarded literature perceived and how do they talk about it concerning quality and are questions of quality significant? Qualitative interviews with seven librarians at four different public libraries have been done. Theories regarding J?rgen Habermas the bourgeois public sphere and Pierre Bourdieu?s terms habitus, field and capital have been used as to explain the library as a public sphere.
Hur man kan skapa uppmärksamhet för tidningen Guinness World Records Magazine genom en digital artefakt
This project practise methods used in the interaction design discipline to develop a concept related to the Swedish Guinness World Records Magazine.
This project is a challenge to accommodate both the users? and client?s needs. We focus on interaction and the experience, which is acquired through the use itself, and how to connect it to a theme from a client. The aim of this project is to create a meeting place for children where they can interact with technology.
Genom vilka strategier använder gamla medier de nya? : En kvalitativ studie om TV-aktörernas användande av sociala medier
Title: By what strategies is the old media using the new media? A qualitative essay on TV: s use on social mediaNumber of pages: 54Authors: Marie Magnusson och Sabina KarlssonTutor: Karin FastCourse: Media and Communication Studies CPeriod: Spring 2011University: Karlstad UniversityPurpose/Aim: Our purpose is to examine which strategies and why two TV-channels, SVT and TV4, are using social media. Our anticipated view is that SVT as a public service organization and TV4 as a commercial operator may have different motives with its use of social media.Material/Method: A qualitative method consisting of interviews by informants from SVT and TV4.Main results: Our result is that there isn?t any big difference between SVT and TV4 in the way they?re using social media. However, that SVT has to more specifically make sure no commercialism exists, while TV4 don?t have to think about it.Keywords: Social networking, convergence, commercialism, communication, Internet, public service, television..
Att bygga för böcker ? de nya stadsbiblioteken i Simrishamn och Landskrona
The aim of this study is to describe and analyse the creation and the design of a new public library. In order to concretize this, the study sets out from two examples, the public libraries in Simrishamn and Landskrona. The material used to attain the purpose of the study consists partly of interviews, partly of literature on the subject. To be able to put these two libraries in their historical context, the essay also provides a short overview of the development of public library buildings in Sweden during the 20th century. Another aspect that is discussed is the actual procedure of planning a public library from scratch.
Folkbiblioteket och individualiseringen. En diskursanalytisk studie.
The aim of this Master's thesis is to analyze the relation between the discursive formation and the optical formation in the public library-apparatus. An ongoing individualization process in the library field and in society at large is used as a backdrop in the analysis. Discourse analysis is used as a method to explore the main Swedish library periodicals Biblioteksbladet, Bibliotek i Samhälle and DIK-forum. All issues from the years 1999 and 2009 have been used as material. The main analytical instruments applied in the analysis of this material are Michel Foucault's terms dispositive, apparatus and diagram.
Att arbeta för ungdomar på folkbibliotek: Hur visar sig bibliotekariens synsätt och kunskaper?
The aim of this thesis is to explore how librarians approach to and knowledge of young people can be seen in their work methods and in activities arranged for young people. I also want to investigate other factors that librarians think can affect how they work. Five interviews were carried out with five librarians who worked with young people at public libraries. The literature review covers; young peoples needs and leisure activities, young peoples attitudes to libraries, activities arranged for them and towards departments for young people at public libraries. Literature dealing with librarians` attitudes and knowledge of young people was also included.
Hur barn prioriteras på folkbibliotek: en kvalitativ studie om barns tillgång till biblioteksverksamhet.
The purpose of this master?s thesis is to investigate children?s access to specific children?s activities at Swedish public libraries 2005. The thesis is based on literature studies and qualitative interviews with children?s librarians, library directors and local politicians at two demographically different libraries in Gothenburg.The sub questions are: What measures exist to promote children?s access to public libraries and children?s activities when it comes to: law and other political statements: different efforts on the state level and different efforts on the municipal level in the direct activity with children at public libraries? What driving forces and needs justify activities for children at public libraries? How will the responsible persons judge that the efforts are sufficient? The result of the study shows that children?s access to library activity has increased in the last couple of years due to reorganization, economic savings with closing down of library affiliates and because libraries have given priority to other things, like IT and new media. Children?s librarians have got new assignments and less time for children?s activity.The conclusion of our investigation is that children?s librarians are ambitious in their work, but unfortunately don?t give children?s library activity adequate resources.
WIKILEAKS; en spark i rumpan för journalistiken? : Svenska journalister och Wikileaks
Wikileaks is using the new technical solutions to mount big leaks, consisting of secret or sensitive information from the government, institutions and business. This might profoundly change the media reality and it certainly means both new opportunities and new challenges for traditional media; the conditions for the journalists, the sources and the news reporting are changing. In this thesis the relationship between Swedish journalists and Wikileaks has been the focus; they both affect each other but the conditions for this relationship is not yet clear. Clearly there is an interdependence, but who really is dependent on the other and to which degree they are dependent on each other is still a question without a given answer.The aim of this thesis has been to discern a new journalism, and how this responds to the theories of Public Journalism and Journalistik 3.0. The main aim has been to examine what Swedish journalist thinks about Wikileaks, what their attitude towards Wikileaks are, if and how they think that Wikileaks have affected the Swedish journalism.
Den deliberativa mötesplatsens vara eller icke vara - En studie om Forumteaterns inverkan på det medborgligt goda samtalet
The theory of deliberative democracy believes in collective decision-making to achieve an expanded legitimacy and rationality in the political process. It is argued that those good public dialogues best take places in public spheres between citizens, where the common interest is carefully thought about. This thesis was done with the assumption that theatre can strengthen the idea of the public sphere and create a meeting place in the civil society, where a good public dialogue can appear. To create a good public dialogue you need citizens that are corresponding and participatory. Citizens who participate in the political process develop an increased knowledge about the society and the more knowledge about the society the larger reason to participate.
Internetanvändning på folkbibliotek : en studie av loggarna från den publika Internetanvändningen på Malmö stadsbibliotek
This study is an analysis of the Internet transaction logs of Malmö Public, Sweden [...].
"Friends With Benefits" : Facebook som PR-verktyg
Denna studie går ut på att undersöka vilka mediekanaler unga förstagångsväljare använde sigav för att få politisk information innan och under riksdagsvalet 2010. Syftet är också attundersöka hur traditionella massmedier, som tidigare varit den dominerande källan förpolitisk information, står sig i relation till sociala medier i den fragmenterade medievärld vilever i idag. Den teoretiska utgångspunkten är utifrån Uses and Gratifications-teorin samttidigare forskning rörande förstagångsväljare och sociala medier. Metoddelen är kvantitativ iform av en frågeundersökning med gymnasieelever som läser sista året på gymnasiet.Datainsamlingen genomfördes i Sundsvall och Jönköping under december 2010. Resultatet visar att unga förstagångsväljare fortfarande anser att de traditionella medierna,främst TV, är de viktigaste för deras politiska information. Det framgår också i resultatet attdet politiska intresset hos unga ökar under valår.