The purpose of this thesis is to construct a marketing model to be used both theoretically and practically when working with marketing in Swedish public libraries. This objective is achieved by first making a literature review of the written works on the marketing of libraries, and then studying the marketing activities at the public library in Bollebygd, Sweden. The theory is based on the marketing mix model the 7 ps, which serves as a framework for the presentation of the empirical result and the analysis. One of the questions posed in the beginning of the paper is how the library has worked with marketing over the past ten years. Through a combination of methods observation, textual studies and interviews the marketing activities employed at Bollebygds library are noted.

English abstractTitle: Islam and the limitations of the public will of choice.The purpose of this paper have been to investigate how three modern Islamic theorists view the limitations of the public free will of choice based upon their interpretation of the Islamic theology and doctrine.The paper focuses to highlight how all three chosen Islamic theorist interpret the Islamic doctrine based upon my elected theses and more specifically pinpoint were the free will of choice ends, and Islam as a religion starts to take hegemony. The paper?s aim is to further an understanding that in the modern world and as a effect of increased literacy, Islam has been somewhat inclined to split into several Islamisms, based upon the variety of fatwa?s on the Islamic doctrine that is available online. Therefore it remains to the modern day Muslim, to individually decide whether they choose to follow the message of the Holy revelation in the Quran or trust a mufti?s fatwa in their everyday life as a Muslim.The material used and analyzed in this paper is prime source material.

The aim of this master?s thesis is to examine how users at four public libraries experience the alternative shelf arrangement in their library. The purpose of introducing an alternative shelf arrangement in a public library is often to facilitate for its users. In each of our chosen libraries, the librarians have arranged the books in the non-fiction section in broad themes, with the Swedish Library Association Classification System as subsections. Using qualitative interviews, we examined a total of 26 users? experience of the shelf arrangement and its accessibility, their methods for seeking information and their opinion about the presentation of the books.

The purpose of this two years master´s thesis in Archive, Library and Information Museum science is to examine the ideas about children and childhood which have an influence on the storytime at public libraries. The material on which this thesis is based, is a methodbook which is aimed to develop the storytimes and those picture books that are recommend in the methodbook. The theoretical points of departure are discourse analysis and childhood sociology. The concepts of being and becoming are frequently used when analyzing the methodbook. Other theoretical points of departure are the combination of narratologi, semiotics and hermeneutics, which are also used when analyzing the picture books.The result indicates that the storytime, recommended in the methodbook, is based on the idea of a timeless culture of childhood - where the "modern child" including the media used today - is left out. Concepts as nostalgia and pedagogy are tightly connected.

The aim of this thesis is to examine the Swedish public libraries acquisition processes when it comes to fiction for adults. The thesis focus on how the librarians responsible for acquiring view literary quality when they manage their collections and how their views coincide with that of the user?s explicit wishes. Furthermore this thesis looks at the librarians reading habits and how they coincide with that of their perceived users.The study uses literature pedagogic perspective theory to see how the librarians look at fiction and what they value in it. In order to get answers six librarians have been interviewed in this study that uses a qualitative approach to getting answers.

AbstractTitle: Transparency within Public Relations ? A study about PR-companies understanding of opennessPages: 71Authors: Olof EhrsTutor: Virginia MeliánCourse: Media and Communication Studies, Bachelor Degree.Period: Autumn 2011.University: The Department of Journalism, Media and Communication, JMK,at Stockholm University.Background and aim: The PR-industry is continuing to grow in Sweden. The increase of working consultancies has made it more difficult to define what PR-activities really are in Sweden today. This exam reviews the presence and lack of transparency within the PR labour. The aim of the essay is to inspect the PR-companies relation to transparency and non-transparency.

This study aims to examine how performance management is compatible with the operations at Sida, Sweden?s International Development Cooperation Agency, by performing interviews with representatives from Sida. The public sector is facing increased demands on accounting, which has emerged as an institutionalized social norm in society. The nature of Sida?s operations, however, proves to be highly complex, rendering results based management difficult to implement.

The purpose of the following essay is to analyze how the Swedish regional policy has been influenced by the regional policy in the EU. The study builds on the theoretical framework that is Europeanization, the top-down approach, which stipulates where you can find evidence of this influence. To obtain the information that I needed to answer my question formulations, which main question formulation are; in which way has the EU regional policy influenced the Swedish regional policy? I used the method of literature analysis. Both the theoretical framework alongside the chosen method pointed me to analyze the public debate in Sweden in the regional question.

Engelsk titel: Greater opportunities than interests : Civic culture and deliberative discourse on Swedish NGO websitesThis is a critical and normative study, which examines a selection of Swedish NGO websites as potential forums for civic culture and deliberative discourse in the public sphere. Sociocultural, political and sociological and media and communication theories are combined.The work is made within a Habermasian tradition, but the importance of a hermeneutic methodology is stressed, along with the sociocultural perspective to reach an understanding of why citizens engage in politics. In contrast to much of the earlier research concerning deliberative discourses on the Internet, a more informal understanding of how people discuss politics is stressed.The questions are: What kind of civic role do the websites discursive dimensions address? What kind of civic identity do the users address in the websites resource dimensions?The empirical results are both discouraging and encouraging for advocates who put their trust in the Internet as a potential civic tool, in these times when neoliberal models of citiziens are prioritizing citizens as consumers, thus neglecting citizens as political actors. The study reveals that the websites show good results in general, regarding the civic roles and identities of the websites as both discourse and resource for the users.

Den här uppsatsen syftar till att problematisera framställningar av maktordningarna;kön, sexualitet och ?ras? i NRK:s populärvetenskapliga dokumentärserie;?Hjernevask? från 2010, samt hur dessa kan förstås ur ett maktperspektiv med fokuspå poststrukturalistiska och postkoloniala teorier. Uppsatsen behandlar även vilkahegemoniska positioner som går att finna i serien. Analysen bygger på endiskursanalys av materialet som utgörs av alla sju avsnitten i programserien.Resultatet visar att programseriens betoning av de biologiska förklaringsmodellernakring kön, sexualitet och ?ras? skapar en diskurs som riskerar att upprätthålla enheteronormativ rasism som får figurera i norsk public service, samt reproducerarhegemoniska positioner som verkar uteslutande och normerande.

English abstractTitle: Islam and the limitations of the public will of choice.The purpose of this paper have been to investigate how three modern Islamic theorists view the limitations of the public free will of choice based upon their interpretation of the Islamic theology and doctrine.The paper focuses to highlight how all three chosen Islamic theorist interpret the Islamic doctrine based upon my elected theses and more specifically pinpoint were the free will of choice ends, and Islam as a religion starts to take hegemony. The paper?s aim is to further an understanding that in the modern world and as a effect of increased literacy, Islam has been somewhat inclined to split into several Islamisms, based upon the variety of fatwa?s on the Islamic doctrine that is available online. Therefore it remains to the modern day Muslim, to individually decide whether they choose to follow the message of the Holy revelation in the Quran or trust a mufti?s fatwa in their everyday life as a Muslim.The material used and analyzed in this paper is prime source material.

During spring 2007, I Matilda Lindblom, undertook my Bachelor Degree project in Furniture Design. The supervisors were Agneta Stake at Nola in Stockholm and Leo Jóhannsson, teacher and examiner at Carl Malmsten CTD in Stockholm.The project was based on three elements:? Cooperate together with a producer for professional supervision? Learn to work from a given design brief.? To learn more about industrial production? Learn more about furniture for public areasI contacted a furniture producer called Nola AB, in Stockholm, who became my work partner during this project. The asked me to design a piece of furniture where you can sit and work with a laptop on. The target was for public areas, for example in parks, malls, or at airports.In cooperation with Nola, my ambition was to develop this piece of furniture that was the answers on their wishes and demands.

The purpose of this bachelor thesis is to examine the handling and shelving of graphic novels and adult-comics in Swedish public libraries, in order to find out if this type of literature is prioritized in the same way as other forms of literature. The study was conducted by photographing the Hci/uHci shelves at ten different public libraries to give an objective view of the shelving to later be analysed and compared. Inquiry sheets were sent to the photographed libraries in order to get the librarians view of their own comic book shelves and collections. We found that the state of the comic-shelves differed from library to library according to how interested and committed the librarians were. New research areas in the field of Library and Information Science are discussed and questions are raised about the future of graphic novels and adult-comic-books in libraries, about their place in the libraries and about how librarians and the users knowledge of this media can be improved..

This essay examines resident experiences and notions of the Gotland countryside and their ideas about the future. In particular the countryside is studied as both space and place. In space and place people interacting. People are therefore important components in the study of the landscape. One can say that the landscape and the interaction between people affect resident experiences and notions of the countryside, as well as people certainly affect the landscape.

The issue of sick leave and an increase of ill health in the workplace is a social problem inSwedenthat is currently an important topic. Public human service organisations are one of the sectors where this is a major problem. The aim of this study is to examine what significance the leadership in public human service organisations has on the health and sense of well being among the staff within the organisation. We have chosen to look at this issue from a health promoting perspective where we focused on health factors and to what extent the management can influence and promote the possibilities for a healthy workplace with healthy staff. The results of the study are based on interviews with three leaders within the public human service sector.