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4817 Uppsatser om Public Relations - Sida 9 av 322

Effekten av rollkur på hästens rörelsemönster och välfärd

This essay intends to provide an understanding of the developments in the right of public access and recreational activities in the forests of Sweden, and which factors and prerequisites that have affected this development. The forest and its history, along with recreational development has in many ways shaped today?s rights of public access, but there is also an age-old tradition of public access that has affected how we have used the forest, and that also has enabled the development of outdoor recreation. Many are unaware of this, which causes misunderstanding to appear around the rights of public access and how it is supposed to be used.The essay opens with historical descriptions of public access, the Swedish forest and outdoor recreation, to thereby provide a picture of how these three fields have influenced each other over the centuries. This is followed by a description of the current access rights and the problems associated with those, and a description of other countries' equivalent of the right of public access.

Ömsesidigt utbyte av manipulationer - en studie i social kompetens

Social competence is an effective weapon at all costs on today?s market. In many job ads we can see the words to be socially competent. In our report we have studied the subject?s social competence, relations, relationship marketing and personal networks and looked to the connection these subjects have to one another.

Demokrati, inte populism ? en studie av en grupp ungdomars tankar kring folkbibliotekets uppdrag i en omvälvande samtid

This study deals with the Swedish public library in our changeable time. New technology, an altered media situation with a growing digitalization, globalization and a society focusing on the individual and the market have put the public library in a new, indistinct position. It is described as facing an identity crisis. The aim of this thesis is to, by interviewing a group of young people ages 15-16, find out what the public library is for this user group and what it ought to be according to them. How do they value the services provided by the public library? Are there services they miss? The thesis also aims at relating the opinions of the young people to earlier research.

Rätt till skadestånd enligt upphandlingsreglera : utformning av beviskraven för ett rättssäkert och ekonomiskt effektivt upphandlingsförfarande

Rules for damages that are effective are important to create legal security and a public procurement that fulfil economic effectivity. Those rules are effectivly created for example when the demand of evidence is possible for the damaged supplier to fulfil. Yet the rules cannot be too low without leading to an uncertain procurement for the public purchaser. Thus one have to balance the interests of a public purchaser against the interests of a damaged supplier. This balance leads to a public procurement involving rules of damages where the public purchaser cannot escape duty of damages just because the demand of evidence is too hard to fulfil..

NEW PUBLIC MANAGEMENT IN PUBLIC ELDERLYCARE - Section heads' and caregiving staffs' perceptions of the existence and influence in public retirement homes

This examine illustrates the section heads' and caregiving staffs' perceptions of the influence of New Public Management (NPM) in public retirement homes in Malmö. A central theme is to investigate if the main features of New Public Management are noticeable and if that's the case, are the consequences an advantage or disadvantage? The main features of New Public Management in this examine are: decentralization, competition, internal market, cost- conscious, management by objectives with a focus on results and costumer focus. To reach answers to the questions above, a quantitative and a qualitative approach has been chosen. The study is based on 41 questionnaires with enrolled nurses/nurse's assistants and four semi-structured interviews with section heads of retirement homes. Four different retirement homes have been participated in this study.

Etniske minoriteter på de danska folkbiblioteken: En studie av två bibliotekstidskrifter

The aim of this masters thesis is to examine how daily encounters between the Danish public libraries and the library-users called ethnic minorities are described within the public library field. Danish public libraries have been assigned to play a larger role in societys strive towards integration of immigrants and refugees. Within Danish politics I find an emphasis on the importance of maintaining Danish culture, but it is rarely expressed if ethnic minorities are, can or should be a part of it. Theoretical and methodological starting points are hermeneutics and text-analysis. My theoretical framework is research about international migration and ethnic relations IMER.

Idé, förtroende & utvärdering : En studie om Investor relations hos svenska medicintekniska företag

Syfte: Syftet med denna uppsats är att genomföra en deskriptiv studie och skapa djupare förståelse för hur svenska, nyligen börsnoterade medicinteknikföretag arbetar med Investor relations och hur detta arbete återspeglas i en effektiv aktiemarknad. Samt att undersöka hur de utvärderar effekterna av sin IR-verksamhet.Metod: Genom en kvalitativ studie söker denna uppsats svar i intervjuer med börsnoterade medicintekniska företag, samt i teorier som behandlat möjligheten för rationella investeringar och utformningen av en effektiv marknad.Resultat: Den kapitalkrävande bransch som medicinsk teknik utgör har troligen påverkan på hur kommunikationen och informationsspridningen är utformad då alla respondenterna använder Investor Relations på liknande sätt. Företagen själva anser att det företag som lyckas övertyga investerare om att deras produkter har störst samhällsnytta även kommer att vinna kampen om kapitalet. Trots hård konkurrens om kapital och förståelsen över vikten av Investor Relations görs inga omfattande utvärderingar av arbetet. Anledningen är främst att det tar för mycket tid och att tillvägagångssätten är diffusa.

Från nytta till nöje : allemansrätten i den svenska skogen

This essay intends to provide an understanding of the developments in the right of public access and recreational activities in the forests of Sweden, and which factors and prerequisites that have affected this development. The forest and its history, along with recreational development has in many ways shaped today?s rights of public access, but there is also an age-old tradition of public access that has affected how we have used the forest, and that also has enabled the development of outdoor recreation. Many are unaware of this, which causes misunderstanding to appear around the rights of public access and how it is supposed to be used.The essay opens with historical descriptions of public access, the Swedish forest and outdoor recreation, to thereby provide a picture of how these three fields have influenced each other over the centuries. This is followed by a description of the current access rights and the problems associated with those, and a description of other countries' equivalent of the right of public access.

Kommunen som avtalspart

This essay inquires with the local authority´s rights versus obligations towards its members in agreement situations, where according to civil law compete with the according to public law.These situations become more and more common, since the public is often integrated in today´s trade and industery. Within this analyses there are statements made by HD about what is the applicable judgement concerning this complex area. HD´s different views and opinions have partly been critizesed by the auther..

Bloggen i tidskriftsbranschen : En studie om hur tidskrifter riktade till unga kvinnor använder bloggen på webb och i tryck

Avsikten med denna studie har varit att kartlägga hur tre svenska tidskrifter riktade till unga kvinnor använder bloggen, dels på hemsidan och dels i den tryckta upplagan. Studien har även syftat till att urskilja om det finns ett samarbete mellan dessa medier och hur detta i så fall tar sig uttryck. Vidare har jag med denna studie velat klargöra vilka skillnader och likheter det finns gällande detta användande de tre tidskrifterna emellan och även tydliggöra hur de redaktionellt skrivna bloggarna används.Denna uppsats har således varit avgränsad till tre av de största tidskrifterna riktade till unga kvinnor i Sverige; ELLE, SOLO och VeckoRevyn. Samtliga tre använder bloggar på hemsidan, har en liknande målgrupp och ligger i ungefär samma prisklass.Studiens referensram tar ett avstamp i Public Relations där det tittas närmare på Co-Creational Perspective och Excellence Theory. Eftersom bloggen är en produkt på Internet, ligger fokus sedan på Public Relations på Internet, även kallat e-PR och Online Public Relations.

Media och näringslivet: En studie om hur mediedrev bör hanteras enligt informationschefer och presschefer

Media has power and impact. It is therefore important for managers to be able to handle media storms when they arise. If not, the brand can be affected negatively. It is managers who should learn to handle media storms because the managers constitute an important part of the external face of the company. Because it is managers who should learn to handle media storms it is interesting to study how media storms should be handled from a theoretical management-perspective.

Svart bälte i ryktesspridning och events : [en studie i PR-strategierna Buzz och Event marketing]

Syftet med studien är att reda ut vilken roll strategierna Buzz och Event marketing har i PR-branschen idag samt hur de strategiska kommunikatörerna och målgruppen förhåller sig till dem. Studien undersöker också de behov och möjligheter strategierna i kombination har och ska på så sätt generera ny kunskap till grund för strategiernas fortsatta utveckling..

Mot mer makt? - En studie om utvecklingsländers maktsituation i Världshandelsorganisationen WTO

This thesis examines the power of developing countries within the World Trade Organization (WTO). The research question is if there is a change in the power relations between developing countries and developed countries from the establishment of the WTO in 1995 and until mid 2006, and if so, why this change is taking place? The thesis has its theoretical starting-point within regime theory and views it from a critical theoretical perspective. A multidimensional why of dealing with the concept of power is being used to answer if there is a change in the power relations? The conclusion is that there is a small change in the power relations and that the developing countries are gaining more, but limited power.

En attraktiv kollektivtrafik : Enkla metoder för ett ökat resande

The purpose of this paper is to find out if there are any simple solutions to attract an increased use of public transportation in a smaller town in Sweden. Simple solutions are measures that can be taken within the current budget, and which do not require large investments and extensive political decisions. In order to search for possible solutions I needed to find out which factors and attitudes that determine why people choose public transportation and peoples? traveling habit. I have made a survey study of satisfaction and attitudes among the consumers of a public transportation company in Växjö; Länstrafken Kronoberg.

Möten i kulturmiljöer : En studie av publika insatser i samband med arkeologiska utgrävningar

This essay is focused on the questions of and responsibility for where, when, how and why communication and meetings through archaeology should take place. I have critically studied Swedish public archaeology through three diverse archaeological excava­tions, one took place in the end of the 1980s, and two others in 2012.I have asked for under what circum­stances and with which goals the public efforts become possible. I have inter­viewed leaders for the archaeological excavations and/or the public efforts and questi­o­ned how and why they reached out to the public. I also searched for results and effects in order to problematize and value the public activities.Through interpretation of the resear­ched material it becomes clear that economic issues as well as archaeo­logists interests and engagements are of vital importance for public archaeology. Co-operation in the local community and archaeological documentation is crucial for the deve­lopment of archaeology and its role in society.Keywords: Public archaeology, Community archaeology, Heritage, Communication, Manage­ment, Historic environment education, Time Travel, Living history.

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