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4817 Uppsatser om Public Relations - Sida 63 av 322

Crowdsourcing för en ökad medborgardialog. En studie om en ökad medborgardialog för Västra Götalandsregionens kollektivtrafiknämnd

Today, companies can take advantage of mass intelligence by making use out ofcrowdsourcing. Crowdsourcing is a business model that uses the power of the collective bythe offer of a problem by means of competitions in various social media. The benefit ofcrowdsourcing is that the company gets more creative and creative solutions to the sameproblem, which would not have been possible if the company solved the problem internally.The larger mass gains an insight into the company, which in return also releases power tothe company's development. The study aims to examine the way in which citizens can beattracted to participate in the development of public transport using crowdsourcing. The studyis based on both qualitative and quantitative approach since the study has a qualitative pilotstudy.

Den fördelade makten i vardagsrummet: : En kritisk diskursanalys av PR-konsulters tal om sociala medier som kommunikationskanal.

The purpose of this study was set against the background that social media today are used as an platform for companies to communicate with their customers, as well as communicate their brand. Therefore it was interesting to examine this phenomenenon through a critical point of view and try to put light on the different forms of power that is produced on this arena.The overall aim of this study was to examine how PR-consultants talk about social media as a communication channel. The empirical data consisted of five interviews with PR-consultants on five different PR-agencies. The theoretical framework was based on a social constructional perspective and Foucault?s theory of power.

Biblioteket i centrum : Ett utvecklingsprojekt för bibliotek och landsbygd

The structure of the Swedish public library field has been evolving during the last decades. The traditional mission of educating the citizens to become responsible, democratic and knowledgeable members of society has in a way led to the integration between public and school libraries. Lately new co-operational models have been under debate and a sense of resistance has arisen because of the economical and market influences. In parallel with closure of library branches new libraries have evolved in malls and wash houses and some with self-service with no use of librarians. This work shows how co-operation in rural areas finds the common goals for the people living there who are concerned about keeping the service needed including the public library and thus using existing means and crossing borders of commercial thinking.

Mellan stad och hav - kajpromenad i Kalmar

The aim of this project is to investigate the meeting between the city and the sea and tolook into how that could be developed and made use of. I want to find out how you can increase the availability of a specific place and make it more welcoming, I also want to bring life to an already existing space and create a central meeting place in the city. The purpose is to give form to an esplanade along a dock in the central parts of Kalmar. Starting with an analysis of this public place, I want to create a concept that is close to the existing context and communicates the contrasts or associations between for example: city and nature, artificial and natural and indoor and outdoor. The primary object of the project is to add a welcoming, public place to the city where you on an accessible way canfamiliarize yourself with the meeting between the city and the sea.

Anmälan till Länsstyrelsens djurskyddsenhet : Kan anmälningsärenden effektiviseras?

Title: Notification of animal welfareAuthor: Helen ÖhlundThe purpose of this study was to examine the routines of the county administrations in Sweden when it comes to receiving notification from the public about the welfare of animals. According to Jordbruksverket at least 50 % of the screening of animal welfare should be based on routine controls on existing farmers. Today the routine controls only reach a 43 % average for the whole country. A big part of today?s result depends on the amount of time it takes the administrators of animal welfare to process the notifications from the public.

Rakt in i hjärtat med en Silver Bullet : Hur @sportamore blir vänner med sina twitterföljare

Många företag använder Twitter i sin marknadskommunikation, men misslyckas. Uppsatsen syftar till att belysa ett e-handelsföretag, Sportamore, i Sverige som använder plattformen i dess fulla potential och därmed skapar vänskapsrelationer. Uppsatsen baseras på en dialogisk analys av tweets till och från e-handelsbolaget under åren 2010, 2012, 2014. Det är en kvalitativ studie med ett hermeneutiskt perspektiv. Resultatet visar hur ett företag med hjälp av dialog kan skapa mervärde och relationer på Twitter.

E-böcker på folkbibliotek ? Fokus på prismodell och bestånd

The purpose of this thesis is to explore the situation for ebooksin Swedish public libraries. The background is anincreasing lending of e-books in public libraries, with anacquisition model formed when e-books were more of anexperiment in a few libraries. The debate has escalated in therecent years and in this thesis I aim to investigate thelibraries? experience with e-books and the current pricemodel. The empirical material comes from interviews witheight head of public libraries in the Västra Götaland region.As theoretical background, I have used Michael Buckland?sfour roles of collections and price models from Lee andBoyle.My results show ambivalence with the price model.

Multitorget :

This is a final project which makes up 20 credits at the Landscapearchitecture programme at SLU in Alnarp. The thesis is design based. My final project is comprised two parts; of a competition entry for ? A New Square in the Centre of Täby? as well as a theoretical study that derives from the competition proposal. The competiton itself was announced on March 1st 2007 with the final hand-in date on May 28th 2007. The program of the competition asked for a flexible urban square that offers a diverse range of activities that can be used during both night and day, all year around. I became interested in the term ?mutlifunctionality? and I went on to use the subject as a base for my design approach.

Barn i familjehem: vilka faktorer bidrar till en välfungerande placering?

The purpose of this study has been to investigate which factors are important with foster home placing, to achieve a positive result for the child. The questions that we have focused on is the importance of the child's earlier experiences and relations, the foster homes attitude and approach, the social service organization and the cooperation between these concerned parties. We have also looked at the importance that the relation between the biological family, the child and the foster home can have. This study has been carried out using qualitative interviews with several foster homes, social welfare secretaries and a researcher in the area. We have also chosen to separate the foster homes on the basis of two foster homes only accepting teenagers while other accepting younger children.The theoretical concepts we have chosen to use are connected to attachment theory and the ecology of human development point of view.

Kan ?Gnaget? och ?Stig-Helmer? påverka infrastrukturen? : En studie om turismens påverkan på infrastrukturen

The purpose of this paper is to examine whether, and if so, how tourism effect the construction of a new city district with a stadium in focus. The study is based on a case study of Swedbank Arena and Arenastaden as nearby area. There has been an interest from the writers to study Swedbank Arena and Arenastaden, as it is a current subject, and both of them are under construction, which means that it was possible to see how the process works from the ground up. It has been shown that Swedbank Arena is built up in an entirely new district in which there will be new infrastructure that is tailored to the stadium and the crowd it?s expected to attract.

Vad säger statistik om arbetslöshet? : En analys av den offentliga debattenom arbetslösheten i Sverige inför valet 2005

This essay examines the public debate concerning the unemployment of Sweden just before the general election 2005. Its main purpose is to analyse what lies behind the huge differences in statistics, as presented by the two leading factions in the debate. It concludes that these differences are foremost a problem of semantics, and that although the two factions have statistical proof of their claims, it is their use of terminology that is in fact their main weapon in the debate.The key word here is the swedish word for employment ? sysselsättning ? which the two facitons use in entirely different ways, creating a lot of possabilities for interpretation. This has caused a type of debate which is actually about the reinterpretation this word, and those who are to be included in the statistics as being ?sysselsatt?, therefore, it is semantics that affects the number of unemployed people in the statistics..

Betal- och biljettsystem i kollektivtrafik : en kartläggning av aktörer och roller

An Interoperable Fare Management system for public transport has been a struggle for the actors in industry of public transport. A lot of effort has been put into creating a smart card solution that enables the travellers to use the same card for paying and holding the ticket regardless geographical position in Sweden. That project has failed, mostly due to a lack of taking non-technical actors and aspects into consideration during the project process. This thesis highlights the major actors and their responsibilities. The ARKTRANS framework is used as analytical tool to identify different roles. Throughout the thesis a sociotechnical perspective is used. The developed method in this thesis is suitable for mapping of actors and responsibilities in a network surrounding a complex technical system.

Word sense disambiguation med Svenskt OrdNät

In information retrieval there is a problem with ambiguous words. To solve this problem word sense disambiguation WSD is used. Few studies combining information retrieval and word sense disambiguation have been conducted with Swedish words. The purpose of this thesis has been divided in two. The first purpose was to examine Swedish information retrieval and disambiguation in the query phase.

Relationsmarknadsföring : Svenska konsultföretags kamp om anställdas och kunders varumärkeslojalitet

Swedish consulting companies within the architecture-and engineering business exist on a market that is distinguished by an increasing globalization and internationalization. The companies? commissions are based mostly on long-term, personal clientele. These relations are threatened by a huge number of coming retirements and high employee turnover.Consequently these companies need to improve and strengthen their relationships with existing customers, to create long-term employee and customer loyalty. The purpose of this essay was to analyze and evaluate consulting companies´ internal marketing.

Journalistrollens rivaler : Om public service-reportrars syn på sin roll i relation till användarskapat innehåll och medborgarjournalistik

Journalists´ role in society has traditionally been of representative nature with a task to distribute news and scrutinize those in power. But technological changes have created a new publishing world outside the traditional media institutions. In today?s redactional society anyone can become a publisher in a blog or through other channels on online. This process can be seen as contributing to increased democratization giving everyone the opportunity to publish.

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