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4817 Uppsatser om Public Relations - Sida 38 av 322

Webb 2.0-relaterad marknadsföring - Möjligheter och risker med marknadsföring i webb 2.0- relaterade webbtjänster

The purpose of this master?s thesis is to examine how some university students, who are using the libraries extensively, use and experience the public and the university library and what they expect from the two different library types. I also compare their expectations with the different tasks and aims of the two library types. To answer this I have interviewed seven students at the department of history of literature at Göteborg University. I have also studied some literature and research related to this subject, for example user studies about students and libraries and the information behaviour of distance students.

M2M - affecting organisations, offerings and relations

Machine-to-machine (M2M) communication is a phase in the digital revolution connecting computing devices with each other bringing along new business opportunities for companies. Although being a fast growing field it has not been researched to any greater extent, particularly not within the academical literature. Consequently, information on how M2M can affect organisations seems strongly needed. This thesis uses three perspectives, derived from already recognised business benefits of M2M, as an aid to select proper theoretical tools to investigate the phenomenon. The purpose of this thesis is to gain knowledge of how an M2M adoption affects a firm?s organisation, customer offerings and customer relations.

Hur kan den interaktiva skrivtavlan fungera som ett stöd i matematiklärandet i F-3?

The purpose of this thesis is to examine which role public libraries play or could play within bibliotherapy. The study is based on qualitative interviews with five librarians who, in one way or another have experienced bibliotherapy activities. Further, we have interviewed two treatment assistants and one counsellor, who have cooperated with the librarians, to get their view. We have used the following research questions: Which bibliotherapeutic activities, if any, are pursued in public libraries in Sweden, and how do they look upon bibliotherapy? What role do public libraries play/could play within bibliotherapy? Ever since the term bibliotherapy was coined in the beginning of the twentieth century, the definition has been under debate. We have identified four main subjects of discussion.

Folkhälsa och välfärd - En litteraturbaserad studie om hälsans betydelse för ekonomisk tillväxt

The interest in the significance of public health for economic growth has increasedsteadily in recent years and a clarification of this connection may be of importance forthe status of public health. Aim: The aim of this literature based study is to describewhat previous research has shown in terms of the connection between public health andeconomic growth, focusing on high-income countries. Method: The study is based ontwelve scholarly articles retrieved from four scholarly databases. Result: The resultclarify that there is a positive long-term correlation between good public health andeconomic growth in high-income countries. Good health has a positive effect onproductivity, which leads to increased economic growth.

Det levande biblioteket ? retorik kring fördomar och möten. En argumentationsanalys i relation till folkbibliotekets mångfaldsuppdrag.

The living library started in Denmark at the festival of Roskilde in 2000. It was initiated by the youth organisation ?Stop volden? (?Stop the violence?). Since 2005 the idea of lending a human being who represents a prejudice has also become a practice in a few public libraries in Sweden. I found it interesting to analyse the living library in relation to the mission of diversity in the public library.

VARFÖR ERBJUDA POPULÄRMUSIK PÅ FOLKBIBLIOTEK? En studie av hur folkbiblioteken i Sverige och Danmark önskar tillhandahålla populärmusik och i vilka syften

This master thesis is written in the purpose to discover which attitudes the public libraries in Sweden and Denmark have towards offering popular music to their patrons, how they motivates their choices and why they make the choices they make. The essay focuses on the differences and similarities between the Swedish and Danish libraries and relates their attitudes to the Finnish researcher Sanna Taljas three discourses regarding music policies in libraries.We examined this by sending out a question sheet to public libraries in Sweden and Denmark, the questions were regarding popular music's place in the library and how they build up their music collection. The question sheets were sent out to a total of 116 libraries of which 46 were Danish.The conclusions we drew after our examination were that Danish and Swedish public libraries have a lot in common in the way they regard and distribute popular music in the public libraries. Both of the respondent groups puts user demand high on the priority list as well as having a collection that holds significant works of many genres..

?Det sitter i väggarna? : Vad har idéer om New public management för koppling till ledningsproblem inom hälso- och sjukvårdssektorn?

Vad det är som händer inom hälso- och sjukvårdssektorn är ett frågetecken, då vissa chefer blir ut- och inrullade i landstingens verksamheter. En vårdcentral har fått anlita konsultbolag för att kunna rekrytera en ny chef till sin verksamhet, då de misslyckat med rekryteringen själva. Idéer om New public management har börjat implementeras i landstingen, vilket betecknar den offentliga sektorns omvandling till att arbeta med företagiserade metoder gällande dess organisering och styrsätt. De nya arbetsmetoderna inom hälso- och sjukvårdssektorn har setts orsaka attitydproblem. Syftet med studien är att skapa en förståelse för hur ledningsarbetet inom offentliga hälso- och sjukvårdsorganisationer har kommit att påverkas av idéer om New public management.

Effektivitet som ett mål vid decentralisering, finns den? : Om samverkan och decentralisering i Kalmar kommun för en bättre arbetsmarknadsetablering av invandrare.

This essay will explain the effects of decentralisation, and what impact it has on the efficiency to create a better integration for immigrants on the Swedish labour market. Examples of literature that has been examined are Marcus Gossas and Jon Pierre. From these authors, I have been trying to explain the relationship between decentralisation, cooperation and efficiency.Since the end of the Second World War until the middle of 1980, Sweden mostly received labour immigrant. Since then, the immigrant pattern has changed to consist of mostly refugees. Changed immigration patterns together with increasing debts for the Swedish government has lead to decentralisation and cooperation between public authorities has therefore become a target to reach better efficiency.

Boken som aldrig tar slut En undersökning om urval och inköp av kulturtidskrifter på folkbibliotek.

The purpose of this Masters Thesis is to explore the process of selection that librarians face when selecting and acquiring cultural magazines to public libraries. The methods used are qualitative interviews and literary studies. A brief review is given of acquisition policies at public libraries and of cultural magazines and the important role they play in public libraries. Five interviews have been made at five public libraries to find out what factors affect the process of selection when it comes to cultural magazines. Two theories are used as a basis for the analysis of the result of the interviews and literary studies.

"Friends With Benefits" : Facebook som PR-verktyg

Denna studie går ut på att undersöka vilka mediekanaler unga förstagångsväljare använde sigav för att få politisk information innan och under riksdagsvalet 2010. Syftet är också attundersöka hur traditionella massmedier, som tidigare varit den dominerande källan förpolitisk information, står sig i relation till sociala medier i den fragmenterade medievärld vilever i idag. Den teoretiska utgångspunkten är utifrån Uses and Gratifications-teorin samttidigare forskning rörande förstagångsväljare och sociala medier. Metoddelen är kvantitativ iform av en frågeundersökning med gymnasieelever som läser sista året på gymnasiet.Datainsamlingen genomfördes i Sundsvall och Jönköping under december 2010. Resultatet visar att unga förstagångsväljare fortfarande anser att de traditionella medierna,främst TV, är de viktigaste för deras politiska information. Det framgår också i resultatet attdet politiska intresset hos unga ökar under valår.

Hållbar utveckling genom miljöbaserad offentlig upphandling? Miljökriterier i utvärdering av det ekonomiskt mest fördelaktiga anbudet

SummaryEurope?s public authorities are influential consumers. If they spend their money on greener products and services they can make an important contribution to the work towards a sustainable development. Green public procurement can thereby significantly improve the take-up of new environmental technologies. Through the effects of economies of scale, production costs be lowered and better equip us to fight environmental problems.

Kommunikation med sviniga förutsättningar : En studie om myndigheters kriskommunikationsarbete om svininfluensan på webben

Syftet med studien var att undersöka vilka faktorer som personalen inom dagligvaruhandeln upplevde som viktiga för arbetsmotivationen utifrån Herzberg`s tvåfaktorteori. Studien undersökte även om det fanns samband mellan inre faktorer, yttre faktorer och personlighetsegenskaper. En enkätstudie genomfördes där 74 medarbetare inom dagligvaruhandeln i Mellansverige deltog. Ett t-test visade att skillnaden mellan inre och yttre faktorer inte var signifikant. En korrelationsanalys visade på samband mellan inre faktorer, yttre faktorer och personlighetsegenskaper.

Att veta Gudarnas hemlighet : En sårbarhetsanalys av omständigheterna kring stormen Gudrun med pressure and release modellen

The concept of vulnerability is the capacity or the sensitivity to become damaged. Vulnerability are characterized by one or more of the following terms; a system´s sensitivity to exposure to shock, stress or interference, the state of the system in relations to a threshold of damages, and the system´s ability to adapt to the changing circumstances. Vulnerability in this study is referring to the sensitivity of the circumstances that lead to sustainable livelihood that can´t be maintain and that there is an inability to cope with and manage stress. The choice of making a study in this area is based on that action needs to be taken to moderate the vulnerable aspects of society, in this respect in relations to storms. Analyzes of the social vulnerability to climate change or natural events is needed for effective actions.

Integrationens paradoxer : En intervjustudie av integrationen i praktiken

The purpose of this study is to examine the relations of power within the discourse of integration and my focus will be on power relations and structural discrimination. The study origins from four qualitative interviews with employees from the County administrative board as well as from the Employment office.The theoretical framework is based upon Social Constructionism, Postcolonial Theories and with an intersectional perspective. The recent critical research from The Official Report on power, integration and structural discrimination (Utredningen om makt, integration och strukturell diskriminering) is used as well as Foucault's theory of biopower which is discussed within the analysis.The study indicates that although integration often is addressed as a reciprocal process, it is still assumed that They should be integrated by Us. The present government's one-sided focus on employment has proved difficult for the employees to put into practise and when the responsibility of obtaining employment is based upon the individual alone, she/he becomes responsible for her/his own integration..

Alla kan moppa golv : En kvalitativ studie av två HVB-hem för ensamkommande flyktingbarn ur ett genusperspektiv

The focus of this study has been to plumb social workers experiences regarding their work methods in two institutions regarding unaccompanied children through a perspective of gender. In this study, four semi-structured qualitative interviews has been contrived in purpose to gather in material which has been presented in five themes to ease an analyse focusing of gender. In all the interviews both authors participated with one in charge and one taking notes. One of the main focuses has been the relations between both social workers and their clients and between colleges in the institutions. The other main focus has been the activities, both planed and spontaneous, which the clients been offered, for example football, bowling and boxing.

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