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4817 Uppsatser om Public Relations - Sida 32 av 322
Hur barn prioriteras på folkbibliotek: en kvalitativ studie om barns tillgång till biblioteksverksamhet.
The purpose of this master?s thesis is to investigate children?s access to specific children?s activities at Swedish public libraries 2005. The thesis is based on literature studies and qualitative interviews with children?s librarians, library directors and local politicians at two demographically different libraries in Gothenburg.The sub questions are: What measures exist to promote children?s access to public libraries and children?s activities when it comes to: law and other political statements: different efforts on the state level and different efforts on the municipal level in the direct activity with children at public libraries? What driving forces and needs justify activities for children at public libraries? How will the responsible persons judge that the efforts are sufficient? The result of the study shows that children?s access to library activity has increased in the last couple of years due to reorganization, economic savings with closing down of library affiliates and because libraries have given priority to other things, like IT and new media. Children?s librarians have got new assignments and less time for children?s activity.The conclusion of our investigation is that children?s librarians are ambitious in their work, but unfortunately don?t give children?s library activity adequate resources.
Den deliberativa mötesplatsens vara eller icke vara - En studie om Forumteaterns inverkan på det medborgligt goda samtalet
The theory of deliberative democracy believes in collective decision-making to achieve an expanded legitimacy and rationality in the political process. It is argued that those good public dialogues best take places in public spheres between citizens, where the common interest is carefully thought about. This thesis was done with the assumption that theatre can strengthen the idea of the public sphere and create a meeting place in the civil society, where a good public dialogue can appear. To create a good public dialogue you need citizens that are corresponding and participatory. Citizens who participate in the political process develop an increased knowledge about the society and the more knowledge about the society the larger reason to participate.
Marte meo i daglig verksamhet - En studie i hur Marte meo tillämpas inom daglig verksamhet
This report is the result of several interviews of employees within the field of
pedagogy. The background behind this report is my period as a trainee in one of
the daily activities in Malmo.
In daily activities the employers gets training, education and guidance in Marte
meo, which is funded by public finances. The method, which this study focuses
upon is called Marte meo. It is a method of communicating and developing the
means for the participants to evolve their skills in communicating and increase
self esteem.
Möjligheter - Kärnverksamhet på folkbibliotek
The Swedish public library was founded in the years when the society in Sweden went from being a society of agriculture to industrialism. Modernism was sweeping over the country, everything was possible, which influenced the new society that was built. Now Sweden was going to be a true democracy with responsible and empathic citizens. One of the main tools in this process was to educate people, to get them to read and write and the public library fitted very well into these new ideas. It represented a place, free of charge, where everyone could go to take part of the knowledge and cultural learning that they needed in order to become the citizen that the society required.
Ledarskapskultur: En kvalitativ studie
Människors handlingar förvandlas och samordnas till samhällsprocesser i organisationer, vilket gör att organisationer blir ett centralt område att undersöka. Den offentliga sektorn är något vi alla berörs av i samhället då det är verksamheter som bedrivs av staten, kommun och landstinget. Ledarskap är en kulturpåverkande aktivitet och inom offentliga organisationer finns det många chefer. Syftet med denna uppsats är att undersöka om det finns en ledarskapskultur som innehåller New Public Management samt om det går att utläsa någon ledarstil i den offentliga organisationen, Trafikverket. Frågeställningar som besvaras i uppsatsen är: ? Vilken ledarstil finns i Trafikverket? ? Vilken ledarskapskultur finns i Trafikverket? ? Hur yttrar sig New Public Management i Trafikverket? Insamling av informationen består av en kvalitativ metod.
Lobbying - sunt förnuft eller lagstiftad reglering? : En studie om politikers och PR-praktikers åsikter om lobbyreglering i Sverige
Sweden currently has no legislated regulation of lobbying, but the professional lobbyist can voluntarily subscribe to, among others, the professional code of standars created by the trade association of Public Relations, Precis. There is an ongoing discussion in Sweden to regulate lobbying, both in mass media and in politics. This study examines this debate and focus on which arguments there are for and against lobbying regulation in Sweden. It also attempts to identify the differences, if there are any, between left and rights parties with regards to their views on regulation of lobbying.Tha main method used was document analysis of parliamentary bills which have been raised concerning a lobbying regulation in Sweden. In the theory section, I include four different types of requirements placed on democratic lobbying (se for example Jaatinen 1998, Kitchen 1999, Larsson 2005, Möller 2009 and Naurin 2001).
Nya medier möter gamla radion : Publikmedverkan i public service-radion nu och då
Syfte: Syftet med denna uppsats är att undersöka hur publikmedverkan förändrats i public service-radion i och med digitaliseringen. Publikmedverkan ska undersökas ur flera aspekter men med ett särskilt fokus på nya medieformer.Teori: Då en enskild relevant teori saknas för området publikmedverkan inom public service-radion har tidigare forskning från flera närliggande områden sammanställts i en för uppsatsens syfte unik analysmodell. Denna modell konceptualiserar infrastrukturen för publikmedverkan i public service-radion. Den beskriver hur den tekniska utvecklingen och public service-uppdraget påverkar publikmedverkan och att det främst är nya medier som används för publikmedverkan.Metod: Uppsatsens empiriska undersökning består av en kvantitativ innehållsanalys som mäter utrymmet för publikmedverkan (mängd publikgenererat innehåll i sändning och antal uppmaningar till publikmedverkan) samt vilka medieformer som används för publikmedverkan vid två tillfällen. Undersökningen består av 20 sändningstimmar 1995 och 20 sändningstimmar 2010, jämnt fördelade mellan radiokanalerna P1 och P3.Resultat: Den empiriska undersökningen visar att utrymmet för publikmedverkan har ökat i och med digitaliseringen.
Sponsring i Sverige
The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.
Protection of Regional Values - A comparative study of EU and ASEAN
Regionalisation has become an increasingly important phenomenon in a globalized world. As models of regional integration, the European Union (EU) and the Association of Southeast Asian Nations (ASEAN) are two prominent examples. This thesis seeks to explore through a comparative analysis, the different mechanisms and institutions for handling breaches against fundamental values within the two regional organizations. Inter-linked with the issue of the legal-institutional framework is that of what values the mechanisms are designed to protect. The method used for the analysis is first and foremost that of public international and European law, but the thesis also attempts to give a broader picture of the issues presented.
Hur tjänstemän ser på folkbibliotekets IT-utveckling
The purpose of this essay is to examine how officials within the Swedish public libraryorganisation view the IT-development, how the IT-development progresses within theorganisation and if there is a need for a national IT-strategy for the public libraries in Sweden.Four unorganized interviews with officials within the regional- and county libraryorganisation and one within the national organisation where conducted. This study is aqualitative examination where the phenomenographic approach has been used as inspirationfor the analytic model. The analytic result has been compared to the system theory of how anoptimal system should be constructed to perform in an optimal way and to be able to producegood results. The results of this study show a wish for a better national cooperation regardingthe IT-development for the Swedish public libraries. Today?s library structure should bereviewed over in order to enable the libraries to produce even better results from the cooperation?s..
"Man hittar olika vägar" : En studie om irakiers väg in på den svenska arbetsmarknaden
This paper deals with Iraqis in the Swedish labour market. The main goal was to point out on positive aspects of the Swedish labour market integration. Previous studies were mostly problem oriented on immigrants? situation in finding a job, especially when related to immigrant from non-European countries. Instead this study is focused on the more positive aspects.
Formulera-Kommunicera-Utvärdera
The Swedish governments goal for the public health is to operate for a society with good conditions to be healthy. Many people today are very conscious about their health, at the same time alcohol is a recurring element in many day-to-day situations. IOGT-NTO is an organization that is working towards making sobriety to be the rule rather than the exception. This work is linked together by the organizations communication, which is a vital part to be able to present a unified view outward. In order to do that, it is particularly important that there are common goals and strategies to work towards.
En enda gång kan vara nog : En kvantitativ studie om gymnasieungdomars erfarenheter av våld och/eller våld i nära relationer
The overall purpose of this study is to make a survey of the extent as to which youths have witnessed acts of violence and or violence in close relationships, and which underlying factors, sex, class, and ethnicity ? characterize youths with such experiences. The study also aims to explore their attitudes and strategies and what the consequences are for youths of witnessing acts of violence, with respect to attachment to adults and other social networks. The primary data have been collected in two upper secondary schools. The study includes 101 students.
Med framsidan framåt ? En studie av taste-cultures och face-front marketing på två svenska folkbibliotek
The aim of this Master?s thesis is to examine how librarians in two Swedish public libraries view the subject of face-front marketing and literary hierarchy. The questions posed in this thesis are: How do two public libraries in Sweden market fictional literature? Which literature does get marketed? How do the librarians view fictional literature? How do the librarians view marketing? and Does Herbert Gans? literary scale work to examine the marketing of fictional literature in two Swedish public libraries? The theoretical starting-points are Niels Ole Pors? thoughts on stock development, Philip Kotler?s thoughts on the responsible non-profit organisation and Herbert Gans? thoughts on taste-publics and taste-cultures. The empirical material was gathered through qualitative interviews with library staff in two public libraries in the south of Sweden, and by reading a sample of the fictional literature exposed in these libraries.
Den kommunala folkhälsosamordnaren söker sin arbetsroll
Coordinator of public health has recently become a new profession in the field of Health Promotion. During the last few years the pedagogic perspective has been increasingly important for the coordinators as a way of adapting their work methods to the circumstances. The conditions for coordinators of public health differ between municipalities and thus their tasks and responsibilities may vary with the local structure. According to the literature there are several ways to conduct Health Promotion and it is in the hands of the coordinator to adjust the methods to fit local conditions. The purpose of the study was to examine what influences the coordinators of public health and how that affects their work methods.