In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

Title: How can everybody learn to sing? A study about methods for meeting students with poor singing abilityI have based my work upon the question if everyone can learn how to sing. This study investigates the physical and psychological impacts that singing may have upon us and examines methods that can be used intuition. Concepts such as tone-deaf, amusia, poor pitch singing and monotones are discussed, and the expression ?sångsvag? ?singing weakness?) is put forward.

In today?s computerized society more and more companies choose to utilize new applications that can ease the way of handling the information. For many of us is imperative that the process as efficient as possible if one takes in consideration the size of savings that this new application can bring.The developer of the evaluated system is SYSteam AB Huskvarna and they are the ones that gave us this assignment. The application that we evaluate is SCM (Secure Connection Manager). It is already used today by big companies such as Telia and Ericsson to search for errors in telephone servers placed all over the country.

Fusobacterium necrophorum är en gramnegativ anaerob bakterie som grupperas i ss. necrophorum och ss. funduliforme. Fusobacterium necrophorum ss. funduliforme har på senare tid misstänkts kunna spela en roll vid vanligare svalginfektioner såsom halsfluss.

The aim of this Masters thesis is to examine librarians opinions about media. Four questions are asked: What kind of different attitudes to new media has librarians had? How is new media discussed in relationship to each other in the debate? What mechanisms and underlying causes control the discourse for new media in public libraries? Does the discourse change over time, in that case, how? The theoretical background is theory about moral- and media panic and popular adult education. The media panic theory includes the idea that the same reaction occurs every time a new media is introduced. The theory about popular adult education is that the public need to be cultivated.

In September of year 2006, a young boy was brutally killed by a girl, age sixteen, in Örebro, Sweden. Girlgangs became a frequent subject in media. Professionals? working with adolescents claims that girlgangs notis an existing phenomena in Sweden as it is in for example in the United States. The aim of this thesis was to investigate if teenage girls in Sweden have a tendency to join gangs as they do in the United States.

Approximately 400 people in Sweden die each year by lung cancer caused by radon gas. Authorities have in recent years invested big resources and organized campaigns to encourage people to take action against high occurrence of radon in residences. With low frequency of applications for radon allowances as the main measure, a lot interprets on a very low commitment. The purpose of this thesis is to investigate the reasons for the low commitment among people. The study is based on a questionnaire survey sent to 444 house owners in Uppsala.

Bakgrund När offer för samhällsvåld söker vård på akutmottagningen tenderar deras psykiska besvär att inte uppmärksammas. Dessutom uppger sjuksköterskor att de känner sig dåligt förberedda och outbildade om samhällsvåld. Syfte Att belysa upplevelser och dessa psykiska konsekvenser hos personer som utsatts för samhällsvåld. Metod Systematisk litteraturöversikt över aktuellt kunskapsläge genomfördes med nio vetenskapliga artiklar. Resultat Negativa upplevda känslor och konsekvenser för patientens fortsatta liv var frekvent förekommande bland offer för samhällsvåld.

The main purpose of this study was to examine if, and how, persons with psychological impairments have worse living conditions than the population average. The papers intention was to investigate and describe these conditions and to analyze them based on theories of stigma, and systems theory. This paper was composed on a qualitative study in which god men have been interviewed, in addition to accomplish the purpose. This study has highlighted the four individual areas of economy, employment, housing conditions and social relations. Results have shown that people with mental disabilities tend to live in worse living conditions than the population average.

Denna uppsats undersöker effekter av psykologisk debriefing och avlastningssamtal efter traumatiska händelser hos brandpersonal. Enkätstudiens fokus låg på brandpersonalens känslomässiga påverkan av traumatiska händelser i arbetet. Femtionio personer deltog i enkätstudien, varav 91 procent upplevt en traumatisk händelse. Det fanns inga signifikanta skillnader i posttraumatiska stressreaktioner och psykologiskt välbefinnande hos brandmän efter traumatisk händelse beroende av huruvida brandmännen deltagit i tidig intervention i form av avlastningssamtal, psykologisk debriefing eller inte medverkat i någon form av tidig intervention..

Previous research does not show a clear picture of the perception of personalized advertising as studies give different results - there are both positive and negative aspects. The purpose of this study is to improve the knowledge and understanding of the impact of personalized advertising in the new Internet era. The aim is to answer whether personalized advertising has more positive than negative effects on Facebook or if marketers today should rethink regarding this issue. An experiment with three advertisements was defined where one ad was with no personal targeted content and the other two included personally targeted content. These ads were analysed with the theories word of mouth, information overload and psychological ownership to see if interesting results could be found regarding ad attitude, click intention and purchase intention as well as to investigate if the attitude to Facebook could have an impact on the results.

The focus of this study is on the nature of social support from the rape survivor's perspective. Research has shown that social support is essential to the survivor's ability to recover from rape and that it acts as a powerful tool for the survivor to effectively deal with the PTSD symptoms that follow rape. The research also shows that survivors often receive or interpret reactions after a rape as negative. Hence, these reactions can be detrimental tothe healing process.Qualitative interviews with six women on their experience of social support after rape form the base of this study and Anthony Giddens terms ontological security, fateful moments and bodily self-management are a part of the analytical apparatus. Rape is commonly analyzed from a feminist perspective.

Most of the stoma-operated persons must work themselves through difficult feelings. The task for the nurse is to deliver a care that promotes as much independence as possible. The aim of this literature review was to illuminate how the self-care agencies affect the well-being for the persons who are operated for stoma. A systematic literature study was done based on eleven scientific studies. Three categories, which describe how self-care agencies affect the physical, psychological and social well-being, are presented in the result.

Our curiosity was awakened when we became aware that many social workers use "mindfulness" methods in their profession. In this study, we used qualitative methodology in our desire to examine and understand why the mindfulness approach, with its roots in eastern philosophy, is becoming established in society at large and, simultaneously, being used in the social work field. We were interested in when and why social workers choose to use mindfulness with their clients. Our prior research has revolved around development and use of methods in social work, and on the human reaction to stress.We conducted seven semi-structured interviews, which incorporated four comprehensive questions:1. Why has the mindfulness method become established in the social work field and in the culture in general?2.

The purpose of this thesis is to investigate the ways in which emotion regulation and mood affects risk taking when it comes to decision making competence. Emotion regulation is an essential part of the attachment process, the development of an autonomous self and functional stress coping systems. Research indicates that there is a relation between a distorted emotion regulation and some psychological disorders like depression, PTSD, anxiety disorders and borderline (or instable emotional personality disorder). There is a definite need to analyze the relation between emotion regulation and decision making competence since it is relatively unexplored. A digital questionnaire was distributed amongst the participants.