High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that contribute to enhance brand equity from customers point of view at the Swedish market for agricultural machinery. The study have been developed using a comprehensive literature search in order to investigate the field regarding brand equity and brand image. The literature review results in one product specific and one non-product specific approach in order to examine factors that contribute to enhanced brand equity. This takes the form as one survey-based approach regarding the non-product related attributes which is examined by interpreting the extra value added by different attributes.

The 1st of January this year the state owned Swedish Luftfartsverket changed their name into the shorter name LFV. The shorter LFV is a more modern version in terms of that the name is a proof of that the classic organisation of the state, Luftfartsverket, with this stepbreaks through boarders and finds new ways. Plans have existed before but since 2005 when Luftfartsverket lost its assignments from the government and become a state owned business corporation, the plans have intensified. Now, also for all the employees, it isgetting obvious that something is going on in the organisation.The purpose of this paper is to see how this newly made change of name and logotype have been recieved and how it has effect the strategic choosen respondents within the organisation LFV. These choosen respondents have thorough knowledge of the organisation of LFV.

The connection between fluorescence and color management still is a relatively unexplored area. Thefollowing composition analyses the theory that when printing on fluorescent ink jet paper using ICCprofilesa more yellow print will appear. In theory the ICC-profile compensate for blue light that fluorescefrom the paper with the complementary color, yellow. The human eye apprehands this fluorescentlight as white.When categorizing a number of ink jet qualities some tests to indicate change of color in the final printwere made. Five qualities were chosen for further analyses, each with different white point.

Det finns en problematik i övergången för svenska studenter mellan gymnasiet och högskolan. En faktor i den problematiken är att bevis och bevisföring hanteras på olika sätt på de olika utbildningsnivåerna. Dessutom är forskning kring hur läroböcker hanterar bevis och bevisföring begränsad. I denna studie undersöks två vanliga läroböcker på gymnasiet med avseende på bevis och bevisföring. Utifrån de i ämnesplanen befintliga ämnesområdena granskas teoriavsnitten i läroböckerna med fokus på bevis och bevisföring.

This study examines how formal mathematics can be taught in the Swedishsecondary school with its new curriculum for mathematics. The study examineswhat a teaching material in formal mathematics corresponding to the initialcontent of the course Mathematics 1c could look like, and whether formalmathematics can be taught to high school students.The survey was conducted with second year students from the science programme.The majority of these students studied the course Mathematics D.The students described themselves as not being motivated towards mathematics.The results show that the content of the curriculum can be presented withformal mathematics. This both in terms of requirements for content and studentsbeing able to comprehend this content. The curriculum also requires thatthis type of mathematics is introduced in the course Mathematics 1c.The results also show that students are open towards and want more formalmathematics in their ordinary education. They initially felt it was strangebecause they had never encountered this type of mathematics before, but somestudents found the formal mathematics to be easier than the mathematicsordinarily presented in class.The study finds no reason to postpone the meeting with the formal mathematicsto university level.

The aim of the study is to investigate the practice of psychoanalysis with infants, and its effect on mother and child. With psychoanalytical thoeries and contemporary research on infants interaction as a basis, five interwievs with psychoanalysts in practice has been done. Also taking part of a clinical meeting with nine psychoanalysts has been done. Two of the interwieved analysts where part of this meeting, therefor the total sum of twelve psychoanalysts who reports their thoughts about the process i infantanalysis. The study also includes three participating observations of infantanalysis.

Everyone has to take a greater responsibility in energy issues, both individuals and companies. There have been some major developments in the construction industry but there is still a lot to be done. This diploma work thesis presents different methods of making existing construction shed establishments to use less energy. What is possible to do and how much energy is there to be saved? A shed establishment consisting of 8 shed units were studied in this project and the building simulation tool VIP-Energy was used to simulate different types of material in the sheds. An infrared camera was used to locate thermal bridges. There are several factors that can be improved to make a construction shed establishment to use less energy.

Ekologisk konsumtion blir allt mer framstående i dagens konsumtionssamhälle, då dess negativa påverkan på miljö, hälsa och arbetsförhållanden är klart mindre än den konventionella konsumtionens avtryck. Livsmedelskonsumtionen står för en fjärdedel av den klimatpåverkan svenska hushåll orsakar och även om medvetenheten kring detta ökat så saknar många människor idag fortfarande kunskap om hur stor negativ påverkan konsumtionen av livsmedel faktiskt har för vår planet. Bananer är en av de allra mest besprutade frukterna och Sverige är det land som konsumerar flest bananer per invånare av alla länder där bananer inte odlas. Bananer är även en av de varor där skillnaden mellan ekologisk och konventionell odling är som störst.Syftet med den här uppsatsen är att genom en kvantitativ undersökning ta reda på om livsmedelsbutiker bör fokusera på faktorerna miljö, hälsa och arbetsförhållanden i sin gröna marknadsföring för att öka försäljningen av ekologiska bananer. Det empiriska materialet har samlats in med hjälp av webbenkäter som skickats ut till en urvalsgrupp.

Within the near future Sweden will be facing a large number of successions of ownership  within the agriculture and forestry sector, which is why it is important to acknowledge the question of alternatives for transfer of ownership. The purpose of this thesis is therefore to analyze the existing law as well as the various options for how to transfer the ownership concerning succession of ownership within family-owned agriculture and forestry businesses. This thesis pays particular attention to the complexity of problems that refer to joint ownerships and the great importance of the emotional questions that arise when a succession of ownership is being implemented.A succession of ownership can be planned as well as unplanned. When implemented through inheritance the transfer to the younger generation is unplanned. There are several effects of an unplanned succession of ownership and these effects can be harmful for the company as well as the family.

This essay focuses on the theory of classical realism from two points of views. Realism is often told to be quite immoral and cynical and only interested in the power relations among nations. In the first part I am arguing that this picture is wrong and should be revised. By using the ethical theories of deontology and utilitarianism I am arguing that both these perspectives can be used to analyse classical realism. By defining a value that should be guiding one can assert that realism is a good moral theory.

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

In today?s society the average person is flooded by information from everywhere. This is in particular the case when using the Internet; consider for a moment the fact that a decent search engine at this moment scans 8 058 million homepages. For a user that repeatedly comes back to the same site, the case is often that they know what they are looking for. The problem is to isolate the important information from all the other information embedding it.We would like to state that we have found one possible solution to this problem, where the user himself can define what information he is looking for at a specific server, then scan the server when visiting it with his browser.

This paper is about advertising on the Internet using banners. Together with Embryo Webbyrå we have tested a lot of different ways of advertising on the online newspaper of Göteborgs-Posten, gp.se. Two of the web bureau?s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks.By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal banner would look.Our test result shows that visitors rather do not want to click on a banner, although we think that we have seen some interest and curiousness from visitors in the banners content. Even when the visitor does not click on a banner, the message might be put in mind for a future purchase or act..

After the tsunami disaster in December 2004 many arguments were heared that one oft the major reasons behind the poor Swedish effort connected to the evacuation and health care of the Swedish citizens in Thailand right after the incident is the Swedish model with independent government authorities. By comparing the constitution, the political decision making tradition by the ministers and the handling of the catastrophe in the tree Scandinavian countries Denmark, Norway and Finland, plus analysing the behaviour of the Swedish foreign and prime minister from a rational choose inspired individual decision making theory the research shows that there is no proof that a constitutional change in Sweden into the traditional model with government authorities controlled by the ministers alone would led to a more effective crisis handling by the government due to crises concerning Swedish citizens out states. Although the research shows that the constitution and the tradition of decision making in the government provides the basic condition of the ministers individual rational decision making.

This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being spread. The results from the study show that opinion leaders are strong in spreading word of mouth. Messages were adapted by opinion leaders to suite their target audience. The results further contribute to the discussion about Watts? ?influentials?..