ABSTRACTWångdahl, J. (2006). Hälsofrämjande budskap i en livsmedelsbutik- kunders uppfattningar. C-uppsats i Folkhälsovetenskap. Örebro, Hälsovetenskapliga institutionen.Obesity and being overweight are on the increase in Sweden which makes work in the area of health Promotion very important.

Aim of this work was to determine teachers' ideas about how to encourage lifelong learning in primary school in year 3, so that students can continue learning throughout life. To get answers to my purpose, I used the following questions: What are the teachers' perceptions of the concept of lifelong learning? What are the main aspects teachers emerged as important in education, to encourage students to lifelong learning? Is there potential barriers to teachers for the Promotion by the term of lifelong learning?The method used, is qualitative interviews and as a starting point I used the hermeneutic approach. Theoretical part included Ziehes modernity theory of learning and Vygotsky socio-cultural perspective.The results revealed that lifelong learning is interpreted on the basis of active teachers in many varied ways. Teachers' perceptions of the concept of lifelong learning have been very varied.

The poor results of 15 year old Swedish students in the 2012 PISA-investigation serve as the main inspiration for this essay. Though aware that PISA measures a range of skills, including math-, science- and reading abilities, a deliberate focus has been placed on the latter. Unsatisfactory math- and science results are sure to bare consequences ahead, but poor reading skills affect the comprehension of all other subjects combined and is therefore of utmost importance.This essay explores the roles of teachers and school librarians in the Promotion of reading, as well as their ways of cooperating in strengthening students' reading abilities. Questions of particular interest are:? In what ways do teachers' and school librarians' views of ongoing reading promoting activities differ?? How does the school and school library contribute to reading Promotion and reading comprehension among students?? What factors unite teachers and school librarians in their attempts to promote reading, as far as pedagogical roles are concerned?Working on this essay, a total of seven qualitative interviews were conducted.

Hälsofrämjande arbete på arbetsplatsen är av stor betydelse för att uppnå god hälsa i befolkningen. Det för arbetstagaren skattefria friskvårdsbidraget som många arbetsgivare erbjuder bidrar till att främja hälsan i företag och organisationer.Syftet med undersökningen var att ta reda på hur anställda på en arbetsplats förhåller sig till friskvårdsbidraget och vilka orsakerna är till att det utnyttjas eller inte utnyttjas. Ett andra syfte var att beskriva de anställdas motionsvanor och inställning till hälsa.Designen var en tvärsnittsstudie och ansatsen var en kvantitativ, deskriptiv undersökning. Studiepopulationen var arbetstagare på en arbetsplats vilka erbjöds ett friskvårdsbidrag. Urvalet var 134 anställda på företaget Anticimex Region Norr.

The author?s common interest for healthy employees, brought reasonto study how line managers can manage and develop this withsupport from HR. Previous research highlights that knowledge ofhow health is promoted is missing. Line managers have a key role inworking with contributors´ health. The aim of the study is toinvestigate how managers are working for the well-being ofemployees and which aid dedicated to line managers from the HRfunction, and how support and the work with employees? health canbe developed.

En god hälsa i barndomen ger förutsättningar för en god hälsa som vuxen. Skolans organisation och miljö skapar unika möjligheter till hälsofrämjande arbete riktat mot barn. Skolsköterskan spelar en viktig roll genom de hälsobesök som genomförs regelbundet under skolgången. Möten med elever i olika åldrar ställer därför krav på skolsköterskans förmåga att kommunicera och förmedla hälsobudskap. Som teoretisk ram för studien används Health Promotion Model.

Studien handlar om hälsofrämjande arbete i en organisation kallad organisation X. Syftet med denna studie är att utifrån Antonovskys begrepp känslan av sammanhang (KASAM) utveckla kunskap om hur en organisations hälsofrämjande insatser stämmer överens med hur personalen uppfattar det hälsofrämjande arbetet. En eventuell skillnad mellan organisationens insatser och personalens uppfattning är viktig att uppmärksamma, då de insatser som görs från organisationens sida är tänkt att främja medarbetarnas deltagande i det hälsofrämjande arbetet och utifrån de förutsättningar som finns i organisationen.Jag utgår från Antonovskys KASAM och använder mig av begrepp som KASAM, hanterbarhet, begriplighet och meningsfullhet, stressorer, salutogenes, patogenes och hälsofrämjande ledarskap.  Empirin består av intervjuer med anställda i organisation X. Resultatet har delats in i två delar, en del som handlar om personalavdelningens uppfattning om det hälsofrämjande arbetet i organisation X och en del om de anställdas uppfattning om organisationens hälsofrämjande arbete.  Själva analysen som genomförs är indelad i olika rubriker. Den slutsats som dras i studien är bl.

The aim of this study was to investigate how school personnel work with preventive and health promoting efforts to motivate young people to achieve interest in physical activity and nutrition awareness. Further the aim was to describe the possibilities and difficulties that school personnel experience in their work.  The research questions were: How do school personnel describe their health promoting work at school? In a health Promotion perspective, what efforts do school personnel think is important when it comes to nutrition and physical activity? What possibilities do school personnel experience with health promoting efforts? What difficulties do school personnel experience with health promoting efforts?The study has a qualitative approach in which seven individual interviews were conducted with personnel at a secondary school. The respondents worked with different aspects which broadened the perspective.

The purpose of this thesis is to study how children's librarians in public libraries use non-fiction books in their work to promote reading. My research questions are: What methods do children's librarians use för promoting non-fiction books? Are there children who can gain more from non-fiction books than other children do? Are there any differences in working with fiction and non-fiction books? To answer these questions I have interwieved five children's librarians about their methods, attitudes and thoughts on non-fiction books.The result shows that all of the librarians use non-fiction when it comes to Promotion reading but not to the same extent. Some hardly use it at all, mainly because the schools that they are serving demands fiction books when practicing reading skills. while others use it but in less extent than fiction, as a way of separating the library reading from school work either because they want to keep the experience of reading in the library apart from school work or because they find it more efficient to do so.

Abstract: Introduction: Even though that it is mandatory by law since 1955 in Sweden, teachers stilldon?t get any education courses in sex education. There has been almost no research on whateffects the sex education has had on the general population in Sweden. Aim: The aim for thisstudy has been to look at middle school teacher?s ways of conducting and there conditions insex education.

Syftet med studien är att undersöka och sammanställa hur Ikea har anpassat sina marknadsföringsstrategier till de rådande marknadsförhållandena i Kina. Ikea som kännetecknas av standardiserade marknadsföringsstrategier har i Kina anpassat dessa till de lokala marknadsförutsättningarna som levnadsstandard, utbildningsnivå, konsumtionspreferenser, kostnadsfördelar och geografiska förhållanden..

Problem. Sponsorship has increased continuously during the 21st century, however, at the same time the public interest of traditional Promotion has been diminishing. The meaning of sponsorship is a very diffuse and therefore the concept needs to be investigated. Due to the multitude of sponsorship and its impreciseness about its financial value, it is difficult to evaluate sponsorship for companies, especially when there is a difficulty in choosing a decent method for evaluation.Purpose. The purpose of this thesis is to investigate the concept of sponsorship, motives for sponsorship and evaluation of sponsorship according to the theory and give empirical examples of how these areas are being managed by companies.Method.

Introduction: Reducing social inequality in health is a prioritized goal for public health on the global as well as the national and the local levels. Hälsoteket operates through health Promotion to reduce inequality in health in the district of Angered in Göteborg, through the improvement of living habits and the wellbeing of the population.Aim: The aim of the study was to evaluate Hälsoteket in Angered through its participants? subjective experiences. Subsidiary aims were to explore participants? perceptions and opinions about Hälsoteket in Angered, how they perceive the health impact of their participation and their motivations for participating.Method: A qualitative method was used to fulfill the aim.

Social and emotional learning is getting more and more common to work with in Swedish schools today. That has made it more actual to do studies of how you best can implement a method in health prevention and Promotion in schools and how you do for to keep the work sustainable. There are some American studies that describe implementation of methods in schools and a few studies that describe implementation of methods for social and emotional learning in schools. It is important to see implementation as a process and not as an individual event. The process never end but continues as a cycle in three phases; readiness phase, planning phase and implementation phase.The aim of this study was to describe teachers and principals experiences of obstacles and possibilities at implementation of an evidence based program for social an emotional learning in compulsory school as a part of the schools health Promotion activities.

Butiksmarknadsföringens påverkan på konsumenters inköp handlar beskriver en studie som gjordes på ICA Tuna i Lund. Undersökningen genomfördes under en vecka. Tanken var att genom att undersöka utvalda konsumenters kvittion kunna hitta samband till de olika kampanjer som genomförts i butiken under veckan. För att kunna genomföra studien har författarna utvecklat en teoretisk modell som bygger på Kotlers 4 P..