Old Spice marknadsföringskampanj som lanserades under 2010 nådde snabbt stora framgångar och spreds som en löpeld över internet. Reklamfilmerna med ?the Old Spice man? sågs under kort tid miljontals gånger och en viral marknadsföringskampanj var född. Genom en fallstudie av denna kampanj analyseras fem olika faktorer; produkt, Promotion, innehåll & utformning, spridning & interaktion. Detta för att granska deras inverkan på kampanjens framgång.Studien har skett genom en analys av sekundärdata, i form av Old Spice? reklamfilmer samt ett stort antal nyhetsartiklar och intervjuer som behandlade kampanjen.

Bakgrund: Hälsofrämjande arbete är en del av distriktssköterskans arbetsuppgifter. För att kunna erbjuda detta till äldre vårdtagare i hemsjukvården behövs ökad kunskap om hur distriktssköterskan utför det hälsofrämjande arbetet i sitt praktiska arbete. Syfte: Syftet med studien var att beskriva distriktssköterskans hälsofrämjande arbete med äldre vårdtagare i hemsjukvården. Metod: Kvalitativa intervjuer genomfördes med åtta distriktssköterskor. Materialet analyserades genom kvalitativ innehållsanalys.

Background: Documents and legislation inform us that parts of the public health service of Sweden, at a political level, aim to support people?s sexual health. Statistics show there has been an increase among young woman, seeking help for sexual pain during intercourse. The diagnosis that the media has come to observe lately is vulvar vestibulitis. In general there is a lack of knowledge about the existence of this state of pain and its causes, which impacts woman to get appropriate help and support in time.

The multicultural society of today where individuals have varied cultures and languages is different to the homogeneous society of the past, and sets new demands upon the school. The school library can play an important role when it comes to the integration and the acceptance of students with a different mother tongue. Provision and access to literature in the student?s mother tongue is seen as a strong indicator of a school that promotes a multicultural environment, and it?s also linked to the student?s feelings of identity and self-confidence. Their knowledge in their mothers tongue is crucial to the acquisition of a second language, and learning in extension.The purpose of this bachelor is to examine how school librarians work with multilingual students in junior high school, and what they consider to be their roles in this context.Confirming previous research, mediation of information and Promotion of reading was a central task to the school librarians we interviewed.

My objective for this project was to create a short but thrilling 2D-animation intended as Promotion for an online comic book. The purpose of the project was to learn more about animation and graphics, to further my artistic skills and to learn how to work in Adobe After Effects. I also wanted to learn more about scheduling, project methods and how to handle stress. During the ten weeks of the project I have created the story, the storyboard, the character design, the backgrounds and the animation. The voice over was recorded with the help of a fellow student who also made the music and the sound effects.

I Sverige är sex- och samlevnadsundervisning obligatorisk. Dock så skiljer sig innehåll, kvalitet och omfattning av undervisningen mycket mellan och inom skolor. Syftet med denna systematiska litteraturstudie är att undersöka hur sex- och samlevnadsundervisning genom skolans insatser påverkar elever. Nio vetenskapliga artiklar användes för att finna svar på detta. Resultat visar att elevers kunskap om sexuell och reproduktiv hälsa ökar, att attityder i viss mån kan påverkas men att beteenden är svåra att förändra.

Hypertoni är en folksjukdom som drabbar en femtedel av den svenska befolkningen. Orsaker till hypertoni kan vara livsstilsrelaterade, som stress, övervikt eller fysisk inaktivitet. Distriktssköterskor har som uppdrag att kontrollera patienters blodtryck, ge stöd och rådgivning till förändrad livsstil. Detta för att främja hälsa och förebygga hypertoni eller förbättra ett förhöjt blodtryck.Syftet med examensarbetet är att sammanställa befintlig kunskap från litteratur om distriktssköterskors hälsofrämjande omvårdnadsåtgärder till patienter med hypertoni.Examensarbetet är en litteraturstudie där kunskap från 12 vetenskapliga studier förts samman till ett nytt övergripande resultat, en metasyntes. Resultatet visar att de hälsofrämjande omvårdnadsåtgärder distriktssköterskor utför till patienter med hypertoni sker som Hälsoutbildning på standardiserat eller personcentrerat sätt.

Purpose                           The purpose of this study is to create an understanding of how e-commerce companies use loyalty programs in order to retain their customers and to increase its consumption, and compare this with customer perceptions of loyalty and learn what makes them loyal. Theoretical framework      The theoretical framework starts with definitions of loyalty and customer loyalty. Further, it discusses what a loyalty program is, how rewards today and in the future affect the consumers, and other Promotion offers that are commonly used. The theory also discusses how previous points work in e-commerce. Method                                                    To take advantage of the companies? point of view and at the same the customers? perspective, the survey is based on a combination of a qualitative and quantitative study. In the study, two companies in the fashion industry were interviewed and 391 respondents participated. Empirical study                 In the empirical study the interviews with the two e-commerce companies are first presented, which revolves around their use of loyalty program.

The object of this bachelor thesis is to examine how publiclibraries are working to reach out to boys in their early teens,and from a relationship marketing perspective see howlibraries are using marketing as a tool in creating long-termrelationships with this user group. The following questionsare asked: How do public libraries market themselves toboys in their early teens? How are children?s and youthlibrarians working to create long-term relationships with thisuser group? How do children?s and youth librarians viewmarketing as a way to create long-term relationships with theuser group? The theoretical framework of the study is EvertGummesson?s model of relationship marketing. Interviewswith five children?s and youth librarians make up theempirical data.

As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for Promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as these are a big part of the destination. Their marketing and communication becomes a force to reckon with in order to attract tourists to the area. The purpose of this study is to examine how entrepreneurs through destination marketing reach their target market and with the intention to identify marketing channels that the entrepreneur uses.

ABSTRACTBogren, E & Dahl, C. 2010.Åtta personalchefers syn på friskvård. C-uppsats i Folkhälsovetenskap 15 hp, Akademin för hälsa och arbetsliv. Högskolan Gävle. Purpose: The purpose of the study was to investigate staffmanagers opinions about keep- fit activities.

In a time of increasing urbanization the human tenure effects on the land has lead to a decrease and fragmentation of areas that are valuable to urban wildlife. These actions have had a detrimental effect on the species and habitats that exist in cities and towns.This paper investigates, through the study of relevant literature and the undertaking of interviews and field visits, the role that biodiversity plays in our society. The current attitude towards urban biodiversity and the responsibility for its Promotion within the landscape architect profession has been explored.This paper includes three English case studies and a design proposal investigating how one can work to promote biodiversity on a smaller scale.This paper concludes that urban biodiversity is multi-functional ? being of ecological, social and cultural significance. The landscape architecture profession must be aware of the need to combine a variety of different factors such as economical, social and environmental aspects.

The purpose of the study is to contribute knowledge about the representation of fiction authors who have written in languages other than Swedish in educational school books within the Swedish subject. This is done in relation to the school's Promotion of cultural diversity, a globalized world and to the Swedish curriculum. The study is a combination of a qualitative and a quantitative analysis that takes its starting point in six educational books for the courses Swedish 1 and 2. The analysis shows that all study materials include a broad representation of authorships from Europe and the USA. The selection of authors from other parts of the world is, however, limited.

Bakgrund: Undersökning visar att en person med funktionsnedsättning som har en stillasittande fritid löper dubbelt så stor risk för fetma än en person utan funktionsnedsättning. Det är vanligt att personer med funktionsnedsättning är fysiskt inaktiva och en orsak kan vara de hinder som finns i vårt samhälle som omöjliggör delaktighet i fysisk aktivitet. Syfte: Syftet med denna litteraturstudie var att undersöka vilka faktorer som har betydelse för fysisk aktivitet hos personer med funktionsnedsättning i åldern 13-25 år. Metod: Litteraturstudie. Tio vetenskapliga artiklar analyserades och sammanställdes utifrån de faktorer som visades påverka vid deltagande i fysisk aktivitet.