The purpose of this study is to investigate the effect of using more Promotion material to enhance the in-store communication of sales Promotion. In the retail industry today the research regarding the benefits from using various in-store Promotion materials is limited, thus this study was carried out to bring clarity to this subject. The study is carried out in two pharmacies and the design of the study was to add more Promotion materials to one store, while keeping the other store in its normal condition and then let the stores change conditions after one week e.g. latin-square design. The data collection of this study consists of four different methods: sales data, a questionnaire with 182 customers, an observation study of 300 consumers and an eye-tracking experiment with 41 participants.

The problem presented in this masters thesis is: How can pedagogical theory be used to illuminate and analyse attitudes of librarians in reading Promotion activities for children and young people? The aim is to investigate librarians pedagogical role and attitudes in reading Promotion activities for children and young people. The following questions are asked: · How can the pedagogical role of librarians be understood on the basis of different pedagogical perspectives? · How do librarians describe their pedagogical role in reading Promotion activities for children and young people? · Is there a relation between pedagogical perspectives and the ways in which reading Promotion methods are developed by librarians? Reading Promotion methods investigated are booktalk, discussions on reading and summer reading challenges for children and young people. The methods used in the study are literature studies, qualitative interviews and observations.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health Promotion and how they practice health Promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health Promotion and how they practice health Promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health Promotion and how they practice health Promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health Promotion and how they practice health Promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

The purpose of this paper is to fill the gaps in current research on trade shows. The business-to-consumer aspect has been greatly ignored by academic theorists. We are aiming to make an exploratory study into during-show Promotion practices. We will also create a continuation of the Hansen (1999) framework. In order to analyze "during-show Promotion" two business-to-consumer trade shows; the ITB in Berlin and EuroHorse in Göteborg were visited.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health Promotion and how they practice health Promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health Promotion and how they practice health Promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health Promotion and how they practice health Promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

The aim of this essay was to study the European Union?s (EU) role as a democracy promoter and its impact on Croatia?s democratization process. Croatia is a candidate country for membership in the EU which creates a possibility for impact and democracy Promotion. The aim is met by studying the following questions:  In what way has the EU promoted democracy in Croatia? How did Croatia respond? To what extent has the EU contributed to Croatia?s democratization process?  Croatia is treated as a case study of the EU?s democracy Promotion and the method used was qualitative text-analysis.

Health and physical exercise has a become trend in today's society and the work with health Promotion has increased in organizations. This is not only a way for organizations to get healthier and more efficient employees, but also a way to regulate the employee?s identity by getting them to identify with the organization. This bachelor essay studies how health Promotion can be used as a management strategy. This is done by interviews and by performed observations at the recruitment company, Adecco, in the Stockholm region.

Today is one of the reasons that Sweden works for improved public health to reduce the incidence of the most common diseases. The eleven objectives are the key determinants of public health work and are thus assigned as the common positions for players to work towards the same goal. The purpose of this study was to examine which aspects of health Promotion in Sweden examined in the scientific articles. The method is a literature review based on scientific articles. Searches have been conducted in the databases SAGE Journals Online, ASSIA and Cinahl.

The purpose of this thesis is to examine the view on reading and reading Promotion in the Culture of Reading (SOU 2012:65), based on three different approaches to reading and reading Promotion; the pragmatic, the emancipatory and the traditionalistic. The thesis is based on the following questions; which view on reading can be seen in the Culture of Reading and which view on librarians? reading Promotion can be seen in the Culture of Reading. To answer these questions, I am going to apply the aforementioned approaches on the Culture of Reading. The Culture of Reading is an official report from the Swedish government and parts of it will be subject to a qualitative content analysis.

Projektet Prio Promotion har genomförts i Hässleholms kommun under en 4-6 månaders period, i syfte att stärka friskfaktorer på olika arbetsplatser. Projektet var riktat mot arbetsplatser med höga sjuktal, som hemtjänst, äldreboende, städpersonal samt förskolepersonal. Prio Promotion innefattade insatser i form av ergometercykeltest, föreläsningar angående fysisk aktivitet samt stress, stavgångs- och styrketräningsinstruktioner och en motionstävling. Denna rapport syftar till att göra en resultatutvärdering av Prio Promotion, med hjälp av resultat från enkäter och ergometercykeltest som gjordes både före och efter projektet. De c:a 134 insamlade enkäterna samt resultaten från ergometercykeltesterna fördes in och analyserades i SPSS 12.0.