Syftet med den här uppsatsen är att undersöka hur annonsörer som produktplacerar i svenska heminredningsprogram uppfattar utfallet av marknadsföringsinsatsen i förhållande till priset. För att besvara syftet är uppsatsen skriven utifrån annonsörernas perspektiv. För att möjliggöra en analys har även medieföretag beskrivet hur produktplacering och dess pris bildas i praktiken. Den empiriska undersökningen baseras på intervjuer med sex stycken annonsörer och tre stycken medieföretag. Undersökningen analyseras med hjälp av en självkonstruerad analysmodell som sammanfattar uppsatsens teoridel där värdeskapandeperspektiv tillsammans med prisbildning är centrala för att beskriva annonsörernas uppfattade utfall av marknadsföringsinsatsen.

The purpose of this paper is to investigate possible reasons Sweden might have had to motivate the start and end of its nuclear program during the Cold war. This investigation will be conducted using a qualitative research method and making a comparison between the theories realism and liberalism?s ability to explain the decisions. The question this paper is based upon is as follows: Can Sweden?s creating and shutting down of a nuclear weapons program during the Cold war be explained by the international events and actions that were taking place during this time period? The result consists of liberalism pointing out several failures on the international level that might explain the cynical decision from Sweden to create the nuclear weapons. Realism considers the decision to make perfect sense at this point in time, to protect Sweden on the anarchy that was going on at that time according to this theory.The ending of the nuclear weapons program is being explained largely by the rise of the MAD-concept which renders the acute need of nuclear weapons in Sweden void.  Liberalism on the other hand considers this a logic step due to the better established UN that is playing a larger role now than in the 1940s. In conclusion, realism does a better job explaining the start of the nuclear weapons program, while liberalism explains the end of it more efficiently. The contribution this thesis has to the research of political science can be seen mainly in three areas.

Norrbottens flygflottilj F 21, men även hela flygvapnet, har i dagsläget problem med kontrollen över den basmateriel som brukas där. Med basmateriel avses all utrustning som används vid verksamheten på en militär flygplats och omfattar allt från kokvagnar och personbilar till momentnycklar och bogserstänger för flygplan. En stor del av denna materiel har antingen överskridit underhållsintervallet eller utsatt tid för modifiering. Ett sätt att återfå kontrollen är att göra en kvalitetsöversyn för att fastställa hur stor del av denna överskridna basmateriel som på något sätt påverkar luftvärdigheten. Syftet med examensarbetet har varit att åt F 21 ta fram ett klassificeringssystem som skiljer ut den basmateriel som är luftvärdighetspåverkande från den övriga.

In our case study we investigate how media chose to illuminate the process of court proceedings concerning a one specific rape case in Sweden during the spring and autumn 2007. For our study we have chosen to investigate two Swedish daily newspapers, one known to be a serious morning newspaper, Dagens Nyheter, and the other an evening tabloid newspaper Expressen. We would like to see whether the reports of the trial diverge and if that is, how they differ.The rape took place in Stockholm?s posh area named Stureplan in March 2007. The two men 21 and 25 years old, accused for the crime were acquitted after the first instance.

The means that the Swedish State has to legitimize and standardize different perspectives of women and their sexuality is significant. Persecution of gender and sexuality is today something that can grant refugee status according to the Swedish Aliens Act. By studying the documents that forestall the amendment of the laws is it possible to unveil the concept and ideas about women sexuality that the state manifests and reproduces through these laws and official documents.The aim of this essay is to look upon the sexual policy as it occurs in official the documents that deal with lesbian refugees. The study cover and maps present research on this group of women and gives an answer to how norms about women sexuality are expressed in these documents.Throughout the survey of the research field not much previous research was found, therefore even research that only partly covers the field is included and reviewed.As method a detailed reading of the official documents and a discourse analysis with it?s emphasize on theoretical themes like gender and sexuality, lesbianism and state feminism, was made.

Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

Purpose: The purpose of this thesis is to identify and analyze innovative products and services within the telecom industry, letting these findings constitute possible ways for CSPs to innovate the experience of their customers. Methodology: The research in this thesis was conducted from a qualitative approach and data were collected using primary- (expert interviews) and secondary sources (journals, articles, web sites etcetera). In addition, a research design entailing four sequential steps was created to stipulate and illustrate the logic underpinning the methodological process. Theoretical perspectives: The theories are divided in three groups. Background theories ? these intend to capture the problematic nature of the transforming telecom industry, examples of such theories are; value chain theories and ecosystem theory.

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.

Bakgrund: En viktig fråga hos företag rör belöningssystem och hur dessa ska utformas, såväl hos chefer som hos anställda. Belöningssystem inkluderar allt från lön och bonus till kompetensutveckling. Belöningar finns för att motivera de anställda, men är belöningar alltid bra? Det är inte bara förändringen av belöningssystem som kan leda till negativa reaktioner. En faktor kan vara att implementeringen i sig kan få negativa konsekvenser. Syfte: Huvudsyftet med denna studie är att utvärdera det nya belöningssystemet och hur det har påverkat lastbilschaufförerna inom Södra Skogs åkeri.

This report deals with activities that from a CSR perspective are considered to create a shared value for a medium-sized construction company in Sweden. The CSR definition used in the report is the European Commission?s since it reflects the valuecreating aspects of CSR, in contrast to the traditional philanthropic aspect of CSR.Companies in the building construction industry have difficulties identifying activities that create value in society and in the company. The aim with the project is to, from a CSR perspective, identify and evaluate value creating activities in a building construction company. The activities will be evaluated with respect to competitiveness and how they can be implemented into an organization.

Two of Swedens´s major banks, SEB and Handelsbanken, which appears in the same industry and have similar strategy. Both banks can achieve a similar result despite the fact that their reward system looks quite different. An issue that arises from this observation is the relative reward system to the rest of the economy control system.Our purpose of this paper is therefore to examine the reward system in the organization's financial management systems. We wonder if the reward system may be a function of economic control system, or part of the system, or perhaps made independent of the system and then gradually adapted?In our study, we choose to assume a reward system has three functions to manage, motivate and compose the employee group.

SammanfattningDetta examensarbete har haft till syfte att ta fram nya metoder för automatiseradtestning och validering av information som skickas över CAN (Controller-Area-Network)i en tung Lastbil. Signalinnehållet realiseras i flertalet komplexa och distribueradesystem. En implementering har gjorts där loggad CAN-trafikdata från en HIL (HardwareIn the Loop) miljö automatiskt analyserats och testats.Testen har genomförts på två nivåer: funktionell och ickefunktionell. Där denickefunktionella delen har testat tidkrav på meddelanden med kompensation förtändningsstörningar. Dessutom har signalinnehållet testats för att finna ogiltigafelflaggor.

Titel: Hur marknadsför sig fastighetsmäklarbranschen genom sociala medier idag och hur skulle detta kunna utvecklas? Nivå: B-uppsats   Författare: Jeanette Malmström Handledare: Jonas Molin, Lecturer, Ph.D. candidate Examinator: Akmal Hyder, Professor Datum: 2011 augusti Syfte: Syftet med uppsatsen är att ta reda på hur fastighetsmäklarbranschen kan utveckla sin marknadsföring och kundkommunikation via sociala medier för att nå befintliga och nya kunder. Metod: Information har hämtats genom webbsidor och böcker. Intervjuer har gjorts med fastighetsmäklare, potentiella köpare/säljare och med Hemnets controller. Resultat & slutsats: För att kommunicera med kunderna blir det mer och mer viktigt att veta vad kunderna vill ha, kunderna ställer högre krav på vilken information de vill ha och hur de vill ha informationen, för att få reda på vad kunderna vill ha är det bästa sättet att ta reda på detta genom relationsmarknadsföring. Vissa fastighetsförmedlingar har kommit längre än andra när det gäller att marknadsföra sig genom sociala medier men det har visat sig att det fortfarande finns mycket kvar att göra för många av dem. Förslag till fortsatt forskning: Att ta reda på hur andra företag, universitet och myndigheter som finns på toppen och botten när det gäller uppfattning om dess varumärke i sociala medier (enligt Tendens Special 2011), hur de arbetar och vad deras strategier är för sociala medier i dag och för framtiden. Uppsatsens bidrag: Uppsatsen beskriver sociala medier och hur fastighetsmäklarbranschen skulle kunna använda det i större utsträckning för att utvidga relationsmarknadsföringen mellan kund och mäklare. Nyckelord: Fastighetsmäklarbranschen, fastighetsmäklare, sociala medier.

Over the past thirty years, the living conditions of intersex people have received attention both in Sweden and internationally. A particularly intense debate has emerged from a human rights perspective, focusing on medical interventions and treatments performed on children with intersex variations. These procedures are often carried out at an early age without the child?s consent. Several UN committees have highlighted that such interventions risk violating fundamental human rights, including the right to consent, protection against torture and inhuman treatment, as well as Article 3 of the Convention on the Rights of the Child: the principle of the best interests of the child.