In the library community there is a continuous discussion about enhancing user interactivity on library websites, according to the principles of Web 2.0, called Library 2.0. The purpose of this thesis is to study how librarians conceive Library 2.0. The focus is on the study of the librarians? conceptions of user interactivity on the website, and if the librarians conceive that their professional role is affected by Library 2.0. The study is implemented methodologically by interviewing six librarians and using phenomenography as an approach.

?Facebook has become as natural as having a phone? The use of social media in three libraries in the Umeå region ? an evaluationSocial media has come to be an integral part of people?s everyday life, as well as the business world in terms of communication and marketing. More and more libraries also embark in the use of social media, and the purpose of this study is to evaluate the use of social media in three libraries in the Umeå region. The libraries all use Facebook as their current, primary social media. Thus this study focuses partly on the analysis of the content on each library?s Facebook page, and partly on the experiences of the responsible librarians. The evaluation is based on a mix of existing tools in evaluating social media that are relevant in a library context.

The role-playing game attracts a growing number of practisers. The aim of this master?s thesis is to examine role-playing literature as phenomenon in libraries through librarians´ attitudes. The paper is based on qualitative interviews with eight librarians: one personal interview with two librarians and six e-mail interviews with six librarians at different libraries. The paper starts with a definition of the term ?role-playing game?, its different categories and genres and a description of its background.

The purpose of this thesis is library work in exile, more specifically The Kurdish library in Stockholm (?Kurdiska biblioteket?). The Kurds have a long history of exile, forming a part of their national and cultural identity. I have therefore chosen in the analysis three concepts: nationalism, ethnicity and culture. The Kurdish library is unique and is different from a traditional library in many ways.

Ett Allt är möjligt hus lokaliserat i den gamla porslinsfabrikens lokaler i Gustavsbergs hamn. Ett interaktivt Cirkus Cirkör-hus där det även ska rymmas bibliotek, konsthall och porslinsmuseum. Ett öppet landskapsformat rum skapar publika ytor och sammanbinder de olika funktioenrna i huset..

In the wake of the electronic revolution digital library has become one of the central themes concerning libraries. The present study takes up the question whether digital library can function in the same way as the conventional library. The question can obviously be posed from different perspectives, e.g. technological-, the user-, or the organizational perspective. The study investigates if (and how) digital library can have the same functions as the traditional library.

Libraries exist around us and for most of us they are a part of our every day life. But how often do we stop and think about their meaning?Libraries in fiction are usually not the center of the narrative, they play a role quietly in the background and offer a backcloth to the story. Yet they are a vital part of the story. Without them a big part of the magic in the stories would be lost.And what is their role in our lives? What do the libraries mean to the books they harbor, the readers who seek them out and society in which they have their axiomatic role?This essay?s focus is my story ?Between the shelves?, which is about the young girl Julia and the mysterious passageway she discovers in her local library.

The aim of this thesis is to compare two different classification schemes with each other and see what the differences and similarities are when classifying literature concerning film and television. One of the schemes is of general kind, Klassifikationssystem för svenska bibliotek (SAB) and the other is a special system, FIAF Classification scheme for literature on film and television. The focus of the examination is on comparing the structure, contents and division of firstly the main classes and secondly on comparing the notation and the auxiliary tables in the schemes. The theoretical framework of the comparison is based upon theory of classification but the conclusions drawn are though mostly of a more subjective character. In addition to the comparison itself interviews have been made with four libraries, two with experiences of SAB and two with experiences of FIAF.

This master thesis is based on the sociocultural perspective. A qualitative research study was conducted to investigate children's attitudes towards reading, texts and libraries.The theoretical background is constituted by ideas from the new sociology of childhood, literacy-studies and reader-response theory.The study was conducted with 23 children, 13 girls and 10 boys, participating in focus groups.The results of the study reveal that children's literacy-activities in school are strongly influenced and limited by adults. Children's interest in pictures and non-fiction-reading do not correspond to the school institution that favors traditional media and fiction. The study also reveals a gender division between children's literacy-activities that tends to grow with age. All the children in the study regard libraries as book-houses and wished for libraries that combine activity and serenity.The thesis shows the importance of being aware of, and engage in, children's reading-interests and reading-practices if the reading stimulating activities in schools and libraries are to be successful.

The purpose of this study is to examine young people?s opinions about libraries using social media for communicative and marketing purposes. There are three research questions: What do young people think about libraries using social media for communicative and marketing purposes? Do they want to interact with libraries in social media and, if so, in what way? Are their opinions and their will to interact influenced by what kind of relationship they have with libraries, their reading habits, and whether or not they use libraries? digital services? Prior research is divided into three themes: library development, marketing, and young people. The theoretical framework is made up of a combination of relationship marketing, using Evert Gummesson?s three catchwords relationships, networks, and interaction, and the engagement pyramid, as depicted by Brit Stakston.

The subject of this master thesis concerns the area of change in libraries, with special orientation towards privatisation. Its aim is to investigate how privatisation is portrayed in one of Sweden?s largest library magazines, Biblioteksbladet, in order to gain insight into why these portrayals are what they are, and what consequences they might get. Three theoretical viewpoints create the general base of the thesis; first, Fairclough?s critical discourse analysis (CDA) theory on the relations between text and society; second, Audunsson?s theory concerning how change is dealt with in public libraries; and third, a conceptual framework on privatisation consisting of definitions and perspectives of the phenomenon.

The aim of this Master's thesis is to examine what effect two different models of acquisition have on user satisfaction with information resources at academic libraries. The two models examined are the traditional model where a subject specialist librarian makes the selection, and the user-governed model where the larger part of the selection is based on user requests. The scope is the libraries of Roskilde University, which employs the traditional acquisition model and Malmö University, which employs the user-governed. Both libraries have a user-oriented approach to acquisition. The study encompasses a close examination of the acquisition policy through document analysis and interviews with the librarians in charge of acquisitions at each university, as well as a user-satisfaction survey among the professors and senior teachers on two faculties at each university respectively.

This master?s thesis seeks to examine how a public library use the intranet with regards to the possibilities that today?s intranet technology offer ? especially concerning functionalities that support information, communication and knowledge exchange in the organization. The purpose of the study is to investigate how employees in one specific public library perceive and use the intranet in their daily work. The theoretical framework takes its point of departure in two complementing models regarding the implementation, development and management of intranets and a model of a multi perspective view of the intranet as a shared information space for content, communication and collaboration. The study is based on interviews with eleven of the intranet users, whom with the aid of an interview guide have been asked questions regarding goals, implementation, content, design, applications and advantages/disadvantages with the intranet.

The aim of this thesis is to investigate how librarians view marketing of the library using social media and how this can be used in a marketing strategy. The theoretical framework for this thesis is based on the 7 Ps of the marketing mix, SWOT-analysis and SWOT/TOWS Matrix. The theory is based on planned elements that make up a product or service offered the market. We have used our own interpretation of the theories to analyse our material. Our main method has been a web-based questionnaire, the questionnaire was sent to 523 librarians active at ten large public libraries and its related branches.

Uppsatsen har som syfte att ta reda på vilka faktorer som ligger bakom att en kommun väljer att ha med starkare djurskyddskrav i sin upphandling av livsmedel. När en offentlig myndighet ska köpa in en vara eller tjänst måste de följa vissa regler, dessa regler finns beskrivna i Lagen om offentlig upphandling (LOU) och är EU-gemensamma, vilket betyder att alla medlemsländer i EU måste följa dem. När Rättviks och Sigtunas kommuner skulle begära en ny anbudsförfrågning för upphandling av livsmedel valde de att i underlaget ha med starkare djurskyddskrav. Båda kommunerna blev stämda av leverantörerna som ansåg att de starkare djurskyddskraven bröt mot LOU. Båda kommunerna hade räknat med att bli stämda redan innan de la ut förfrågningen men valde ändå att fortsätta med processen.