Background: The board of directors is a key player in corporate governance. Their role is to ensure that the corporations are run with the interest of the shareholders as the main focus. In the beginning of the 21st century, a survey was made about the confidence of the Swedish business community and in which criticism was directed to the board of directors. The boards were deemed inadequate in their function and were often solely composed by members with similar experiences and competence, therefore lacking in diversity. In order to improve the competence and work of the board of directors, the Swedish code of corporate governance was introduced and its recommendations comprehend the boards? size and composition.

AbstractTitle: External communication channels of Prime Care How they where thought to be, how they work and how costumers apprehend them.Number of pages: 50 (64 Including enclosures)Author: Sophie DicksenTutor: Peder Hård af SegerstadCourse: Media- and Communication Studies DPeriod: Spring 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The focus of this paper lies on the external communication channels of Prime Care and the aim is to study the following aspects: How do the channels work? How are they apprehended by customers of the company? What are Prime Cares own thoughts behind the channels? How does Prime Cares self-image correspond to the way that customers apprehend the company?Material/Method: Twenty interviews has been done with different customers of Prime Care in order to see how the company and its communication flow is apprehended. A consultant manager of Prime Care has also been asked about purposes behind the companies external communication channels in order to enable a comparison between Prime Cares image and Profile. Prime Cares website, one of their mail sendouts, their salescalls, salesvisits and their exhibition participation have been studied on the basis of relevant litterature. Maletzkes model of mass communication was used as a general view of communication flow.Main results: All communication channels included in this study have different ways of function even though they all have the same main purpose, videlicet to promote the company, to inform about its activities and to recruit new customers and consultants.

Syfte och frågeställningarArbetet belyser området runt marknadsrättigheter för Svensk ishockey och Svensk fotboll. Utvecklingen har medfört att rättigheternas värdet ökat enormt de senaste 15 åren vilket bidragit till att rättigheter idag är en stor business. Den svenska rättighetsmarknaden liknar den europeiska som under de senast åren brottats med ett flertal problem som lägre intäkter för rättigheterna, konkurrens mellan TV-bolag som köpt rättigheter men inte har råd att betala m.m. Finns det likheter mellan det europeiska och den svenska rättighetsmarknaden som inte än har visat några tendenser på att minska intäktsmässigt, finns det möjlighet att förutse hur den svenska rättighetsmarknaden kommer att se ut i framtiden och vilka är faktorerna som påverkar de svenska rättighetsavtalen?MetodJag har valt att göra arbetet utifrån de aktörer som idag är aktiva på marknaden vid rättighetsförhandlingar och avtal.

Ensåsengruvan is a mine situated within Ljusdals municipality in central Sweden. Themine was in use from 1984 to 1991 and has since been undergoing a remediation program. Mine tailings from sulfide rich ore is a potential environmental hazard due to its tendency to cause acid waters and heavy metal leakage. Lake Ensjön is situated one kilometer from the mine area. Due to the hydrological conditions it was not expected to receive inflowing water from the mining area.

Title: Brand evolving in identity shaping TV commercial ? a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam ? en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is constructed in Gevalia?s TV commercials with the theme ?unexpected visit?. Eight identity evolving variables have been chosen to measure variations in the pattern of the unexpected visit in order to understand the essence of time.

SammanfattningBakgrund: Äldre är en växande grupp i samhället som är samtidigt sårbar ur ett hälsosynpunkt. Detta på grund av de fysiologiska förändringarna och förändringarna i livssituationen. Förändringarna i livssituationen så som pensionering och förlusta av partner kan förknippas orsaka känslor av ensamhet och meningslöshet.Syfte: Syftet med undersökningen är att framförallt belysa området upplevd ensamhet-hälsa-meningsfullhet hos seniorer. Studiens sekundära syfte är att undersöka huruvida den upplevda ensamheten har någon relation till upplevelse av hälsa hos seniorer samt att se om den upplevda meningsfullheten i livet har någon relation till upplevelser av hälsa och ensamhet.Metod: Ett frågeformulär (Health Profile Institute Seniorprofil) delades ut till 25 hemmaboende seniorer (65år och uppåt) från Täby kommun. Testpersonerna var besökare på Täby Seniorcenter.   Frågeformulär fylldes i på egen hand.

Organic cotton has been in the medias field of vision for quite some time. This interestalso reflects in a growing awareness in the textile industry where more and morecompanies today offer organic cotton in their product range. With this in mind wequestion whether organic cotton has become a viable commercial product. We alsoacknowledge there is a lacking of understanding the complex problems that organiccotton manufacture involves, for example the huge effort and cost required for a transitionfrom conventional to organic cotton farming.The purpose of this paper was to study how textile, ecology and competition today arebeing combined by companies. We wanted with our investigation to find out whethercompanies in the textile industry use ecology as a competitive advantage.

Due to higher standards of living around the world, greater industries and larger infrastructures causes an increase of the global energy consumption. This harvest of energy puts a great stress on the global environment. With this development, it becomes increasingly important to utilize energy resources in the best possible way.Fans are components that are often used in the industry and in households. A common problem is that the fan is oversized. An oversized fan causes an excessive flow, which has to be adjusted in order to achieve the correct flow.

A protection helmet for young people (3-7 years) in winter environment has been developed in this thesis. The result is a concept proposal for development at STIGA Sports AB in Eskilstuna. This thesis work has been performed during 20 weeks, for a Master of Science in Product and Process development at Mälardalen University Eskilstuna Sweden in September 2009 to January 2010. The helmet is shown as a CAD model with detailed solutions to the outer shell, interior and adjustability (in sizes 50-56 cm) which are the three focused areas in the development. Also a physical model in scale 1:1 has been developed and is shown in this thesis work.To achieve the best result possible the process started with an analysis of the market and the product.

It is important to ensure and develop the Swedish model for riding schools, since the pupils at a Swedish riding school learn both to ride and to handle horses. There is a pronounced problem of stagnation and in some cases a reduced demand in several of the equine industry sectors including breeding with decreased coverings. The aim of this study was to cast light on how representatives from the horse industry looks at riding schools and their recruitment of horses in the next five years. The research issue was ?Will there be difficulties regarding horse recruitment in 2020 and in that case, what are the consequences?? The results of this work consist mostly of material from a workshop on how the riding school will be affected by reduced breeding in the future.

AbstractPurpose/Aim: This essay deals with The Swedish Red Cross Society and their work concerning strategical information and communication about HIV and AIDS in the Swedish context. In a broader sense the relation between the global and the local will be investigated and a discussion about what it means to work in an organization operating on a global arena will be held.Material/Method: This essay is based on relevant theories about culture and health communication which I have studied, selected and put together, with purpose to analyse The Swedish Red Cross Society and their informational work with HIV and AIDS- prevention. Furthermore I have interviewed four of the organizations co- workers to collect data about their experiences in working in the Red Cross organization with this specific mission. Moreover I and my colleague Hillevi Good attended at seminars and lectures to observe activities held by the organization and to get inside information about what people working with HIV and AIDS are discussing and considering as critical issues. The study holds a qualitative approach focusing on understanding this typical case rather then generalizing facts in a larger sense.Main results: The Swedish National Society of The Red Cross has a difficult mission in their work to inform the public about HIV and AIDS, although it is the perfect organization when it comes to communication due to their well-known Profile and a huge geographical spread.

Since the middle of the 1980´s the Swedish bank market has experienced a change concerning structure and pressure of competition. Before the year 1985, the market was characterized as a market with few operators but have changed to a market with many operators and seen as one of the most intense in Europe where the four major banks; Nordea, Handelsbanken, SEB and Föreningssparbanken together have a strong position. Their market share has recently decreased, mostly for the benefit of foreign banks and niche banks. The Swedish market has experienced difficulties in generating profits which mostly depends on new establishments that have increased the pressure on competition, a low growth as well as weakened customer relations. The development has resulted in a growing importance of market segmentation, mainly by the fact that costumers have become more disloyal as a result of the increased competition.Students are a market segment of interest for the financial market, mainly because of the expectations of their positive financial situation in the future.

SammanfattningBakgrund: Äldre är en växande grupp i samhället som är samtidigt sårbar ur ett hälsosynpunkt. Detta på grund av de fysiologiska förändringarna och förändringarna i livssituationen. Förändringarna i livssituationen så som pensionering och förlusta av partner kan förknippas orsaka känslor av ensamhet och meningslöshet.Syfte: Syftet med undersökningen är att framförallt belysa området upplevd ensamhet-hälsa-meningsfullhet hos seniorer. Studiens sekundära syfte är att undersöka huruvida den upplevda ensamheten har någon relation till upplevelse av hälsa hos seniorer samt att se om den upplevda meningsfullheten i livet har någon relation till upplevelser av hälsa och ensamhet.Metod: Ett frågeformulär (Health Profile Institute Seniorprofil) delades ut till 25 hemmaboende seniorer (65år och uppåt) från Täby kommun. Testpersonerna var besökare på Täby Seniorcenter.   Frågeformulär fylldes i på egen hand.

Dagens företag lever i en alltmer komplicerad och komplex omvärld där bilden av dem skapas genom ständig samverkan mellan vad de egentligen gör och hur det förklaras vilket i sin tur skapar bilden av företaget. I Jönköpingsregionen finns det ett flertal kommunikations-, PR- och reklambyråer, definitionerna är många, men i stort erbjuder de liknande tjänster. För att kunna differentiera sig gentemot konkurrenter har positionering blivit ett allt viktigare ledningsinstrument, konsumentens bild av företaget är den avgörande faktorn mellan misslyckande och framgång och i sin tur överlevnad. Utvecklingen har medfört att nyckeln till framgång ligger i företagets förmåga att värdera och kommunicera sin interna och externa identitet i relation till sin önskade profil och inte som tidigare genom kvalité eller produktöverlägsenhet. Konsumenternas uppfattning och känsla för företaget blir den avgörande faktorn vid valet av samarbetspartner, ett finansiellt värde kan i sin tur tillskrivas varumärkesidentiteten när den bidrar till att skapa en positiv och fördelaktig bild av företagets tjänster och produkter.

Under 2 månaders tid har jag befunnit mig på ett kontor i Alvesta, närmarebestämt hos sken- och konsolsystemstillverkaren Hyllteknik. Där har jag som denförsta designern någonsin på företaget jobbat nära dess ledning i arbetet med att tafram en ny skärmvägg.I designarbetet har jag fokuserat på, och lyckats med, att effektivisera produktenstillverkningsprocess och produktionskostnader. Designen har också en genomgripandemiljömedvetenhet. Bland annat har min efterforskning av miljövänligamaterial resulterat i att skärmväggens stålram håller en ljudabsorbent som består av100% polyesterfiber och har samma kretslopp som återvinningsbara PET-flaskor.Detta material har absorptionsklass A, med andra ord fungerar skärmen som enutmärkt ljuddämpare. Målet är att nå ut till kontor med en miljömedveten strävan,mån om de anställdas arbetsmiljö vad det gäller kontorets ljudlandskap och skapandetav rumsliga ytor för trivsel och arbete.För att ihopkopplade skärmväggar ska sluta tätt och kunna bära hyllplan har jag ritaten helt ny stålprofil som utgör skärmens gavlar.