The traditional airlines exist on a market that is distinguished by an increasing competition. They are often partly or completely owned by the government and are characterized by slow decision making. Because of their existing structure and old business culture the traditional airlines find it hard to use price as a means of competition. Consequently the traditional airlines need to create loyalty amongst their customers. The purpose of this essay was to analyze and evaluate SAS long-term marketing strategies through a comparative study of the companies? management, employees and customers.

AbstractDancing and the body`s ability to express itself has been an interest of mine for a long time. For that reason I would like to find out more on how you as a pedagogue can work with dancing as a way to develop motoric activity. The purpose of my research is to find out how pree-school-pedagogue`s and sportsteacher`s are working with dancing, and also how children in a pree-school class apprehends the idea of dancing before and after a dancelesson.My question for this paper is:How can dancetutoring in pree-school develop children`s motoric activity?To find out the answer for this question I have also chosen to use relevant litterature within the subject. Since the examination covers only the answers from four pedagogue`s and six children I can not make a generell conclusion that covers all children or pree-schools.

AbstractTitle: Gender equality ? of course! A qualitative study on gender equal recruitment at a universityAuthor: Ingrid ÖhlundSeveral studies show that the division of gender in Swedish universities is uneven. Since universities are important organizations where our future citizens get their education and become socialized, I found it interesting to investigate how a Swedish university handles the gender equality issue in the process of recruitment. The aim of this study was to contribute with a higher level of knowledge and understanding about the recruitment process out of a gender equality perspective. The aim was also to identify which stages of the recruitment process that was vulnerable out of a gender equality perspective.

This study describes the intellectual ability of a cohort consisting of 120 young women in compulsory care at a SiS institution in Sweden, tested and analyzed between January 2001 and May 2005. The women have been tested with the intelligence tests WISC-III or WAIS-R, as well as the personality trait tests BCT, CMPS and SCL-90, and the personality disorder test SCID-II. This material has been analyzed to investigate how these women's intellectual ability relates to other factors. The analyses show that the main difference between the women of this study and the normal population is their level of intelligence and presence of personality disorders. The IQ level of these women is statistically proven on an average one standard deviation lower than the normal population.

The Swedish educational system has taken a step toward change in hopes of a better education by presenting a new national curriculum: Curriculum for the compulsory school, preschool class and the leisure-time centre 2011 (Lgr 11). I have therefore chosen to analyze the textbooks Champion 4 and Portfolio based on the objectives and areas of knowledge for grades 4-6 found in the syllabus for English in Lgr 11 in order to find out whether or not the textbooks are in harmony with the syllabus and if the textbooks can be used to help students meet the requirements found in the syllabus for the English subject.The purpose of this study is to analyze selected textbooks for the English subject for students in fourth grade to find out which of the curriculum?s requirements are met for grades 4-6, that is, goals and areas of knowledge and if they can be used in the compulsory school.The results of this study show that the analyzed books can be used in an education that today follows a new curriculum. However the education should not only be based on the textbooks. The teacher must take responsibility for designing an education that suits the intended student group, but also provides students with different learning styles an opportunity to develop in their individual ways.

AimThe purpose of the survey was to see how students relate to feedback in physical education. The aim was also to find out how students like to receive feedback (written, oral or timing). The survey will also specify what kind of feedback the teacher provides.QuestionsHow do students react to feedback?How do students want to receive feedback?What kind of feedback do the students receive during the lessons in physical education?MethodThe method used in this study was qualitative group interviews with an observation before the interviews. The school that participated was my placement school during my teachers program and it is located in a suburb south of Stockholm.

This essay deals with children?s and adolescents? use of interactive media as a tool for doing relations with each other. The purpose is to increase the understanding of the impact interactive media has on pupils? relations and identity development both in school and on their spare time. The school system?s mission is not only to teach formal knowledge and facts but also to train children?s social skills and abilities.

The aim of this study was to describe and analyze if and in that case how project Speaking English contributes to improved skills in English to pupils in reading and writing difficulties. The project started out in order to give pupils in reading and writing difficulties an alternative to the regular English teaching. The study was carried out in two nine-year compulsory schools. We have conducted interviews with both teachers and pupils to see what they think about the project. According to the teachers we interviewed Speaking English contribute to improved skills for the pupils and they also believe that their chances to pass the 9th grade will increase.

The purpose of this thesis is to investigate whether the reading promotion project called ?A book?s all sides?, together with the activities of the book-event, can stimulate young people?s reading. The research questions are: How do the project leaders plan and organize activities for the book-event? How do the young people respond to the activities at the book-event? Do the young people get interested in the book which is presented at the book-event? Which connections between Vygotskij?s theory and the activities can be found in the book-event? The theoretical approach is based on Lev Vygotskij?s socio-cultural theory. To answer my research questions I have implemented four qualitative interviews and two interviews with the adult activity leaders and observed a book-event in the classroom.

The aim of this paper is to map and analyze what role Swede's played in King Leopold II's colony in the former Congo Free State. Letters and messages that arrived at the Congo Consulate in Sweden between 1895 and 1906 have been used as the paper's primary sources. Application letters from 32 different Swedes, seeking to join the Congo Free State Army, to the General Consul of the Congo Consulate, Hans Hugold von Schwerin, have been used as primary sources, and constitute the basis of the paper's analysis. The letters arrived at the Congo Consulate in Sweden between 1895 and 1906. The applicants were all men of different social classes, and were between the ages of 20 and 30 years old. Their chief reasons for applying were primarily for own financial gain or because they did not get a chance to serve in the Swedish army.

Studies show that the performance of Swedish students in the subject of mathematics is to be considered somewhat average. The government has therefore decided to assist with extended project funding to schools on a local level in order to improve these results.Schools will, unlike before, practice teaching suited for the individual needs of students based on their previous experiences, knowledge level, language comprehension and their environment. This is also clearly stated in the Swedish school curriculum.My survey shows how three teachers in primary school actually work towards individualized teaching of mathematics and what methods they prefer. This survey also answered what these teachers considered to be the obstacles and opportunities with individualized teaching methods. The difference in approach of how to practice this has also been documented.The survey, based on interviews and class observations, have been analyzed and compared to previous research and theories in the field of teaching practices.

 The current estimations in regards to the increase in environmental threats underline the importance of influencing individual behavior towards a more sustainable lifestyle. At the same time current trends show an increasing interest into ecologically produced foods around the world and that the consumption has seen a major rise in the 20th century. It is therefore of great importance that companies show their interest and commitment in order to offer and influence the consumer into choosing the environmentally sustainable alternative. Also, in order to properly reach out to the consumers, it is of outmost importance to map out their attitude towards these types of products. It is equally important, in order to fully realize the potential of successful positioning, to show an understanding for the underlying decision processes that dictates purchase.

This study investigates whether the site index curve method (SICM) and the growth intercept method (GIM) can be used for site index predictions in younger Norway spruce (Picea abies (L.) Karst.) stands than recommended by current guidelines. For SICM it was thus investigated whether the method could be used for stands younger than ten years, and for GIM it was tested whether a starting point for the intercept measurements could be used below the recommended 2.5 meter. This was tested based on measurements taken from experimental stands in Tönnersjöheden Research Forest. For GIM it was found that the method can only be used when the TH-trees of a stand have five complete intercepts above 2.5 meters. For the method to be applicable beyond this, it will be necessary to adapt the underlying equations, perhaps following the Canadian example where a 1.3 meter intercept start is used. In conclusion it is not currently possible to apply the approach beyond the current recommendations. For SICM, SI predictions are accurate for the study area already form year three.

The Social Democratic Party and the Moderate Party are two parties with different ideological background. The parties have different opinions in issues of public and private matters. The Social Democratic Party profiles it self, through the local and national party programs, as a party for solidarity and security. The Moderate Party, on the other hand, profiles it self through their programmes as a party with a possibility for the individual to shape his or her own life. Through a survey on members in the local government, and two key persons at national level, the view of municipal self-government has appeared.

Sedan införandet av förskoleklassen har denna frivilliga skolform blivit omdiskuterad. Olika utredningar och forskningsprojekt visar att det finns otydligheter kring syfte och uppdrag för förskoleklassens verksamhet som i sin tur påverkar lärarens roll i förskoleklassen. Förskoleklassen betecknas som någonting mellan förskolan och skolan och befinner sig i ett gränsland i vilket förskolans och skolans kultur möts.Syfte med den här studien är att undersöka hur skolledare uppfattar och funderar över lärarens roll i förskoleklassen. Skolledare tillhör en beslutformande yrkesgrupp inom skolvärlden och därmed utövar inflytande på vem som arbetar i förskoleklassen.Studien är baserad på öppna och kvalitativa intervjuer med fem skolledare och analysen är utförd utifrån ett fenomenografisk och hermeneutisk forskningsansats. Som teoretisk utgångspunkt för studien används gränslandsteori.Resultatet visar att skolledares uppfattningar kring lärarens roll kopplas till uppdraget för förskoleklassens verksamhet.