The aim of this Masters thesis is to examine the role of librarian in order to illustrate how the librarians work, how their competence and education have changed and developed during the last decade, and ultimately to see what the role of librarian looks like in the 21^st century. After describing the librarians work, competence and education in the 21^st century, we discuss whether or not the changes that have arisen during the last decennium have affected the possibilities for librarianship to develop into an accepted profession. The method of investigation is a qualitative analysis of printed sources. As a basis of the discussion and analysis Andrew Abbotts theory of professions is used. We also use Per Tengblads analysis model, which includes six important steps in analysing the professionalism of an occupation.

The aim of this study was to examine the use of critical reflection in two social fields of work, using social workers that have at least five years professional experience. We have chosen to examine two fields of work in the same organization to be able to see possible similarities and dissimilarities that occur in the same organization.In our studies at B ?level we examined the use of critical reflection, using social workers that just gotten their degree and that were out working on their first job. In our study we discovered that because of the culture in the organization it?s easier to accommodate the already existing ways of working, than to ?go your own way?.

The spread of digital photography has created major changes in the previously stable Swedish photofinishing market. We investigate how companies act to survive in the face of technological change, through our research question: What strategies have actors in the photofinishing business chosen during the changeover from analog to digital photofinishing? Using a deductive method, we have conducted semi-structured interviews with 11 actors in the photofinishing business. Innovation management studies innovation from a number of perspectives, describing effects of innovations on the competitive ability of established actors, and on the value of their resources. The companies were not prepared for the speed of the change.

The purpose of this essay has been to examine how the city of Helsingborg´s prevention of alcohol and drug use among youths is laid out. It has been of special interest to examine the youth centers (after school programs) preventive work with youths and its effects on frequency of alcohol and narcotics use among youths.The people we have interviewed are all involved in the three organizations: the youth centers, schools, and social services. The results showed that the youth center staff does not think that they work actively preventive against alcohol and narcotics. On the other hand, the staff at the youth centers points out that just keeping the youths in the neighbourhood and making them involved in the activities at the youth center, is preventary work. The staff at the social services points out that it is not the facilities that is part of the preventive work but the activities and the skill of the staff that is improtant for the youths..

The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model, introduced by Philip Kotler and further developed by Eileen Elliott de Sáez. Kotler believes that marketing is a social process and that everything can be promoted.

Library and information science students often ask themselves if their education will be sufficient and adapted to the work tasks they will meet with as future librarians. It is the aim of this Master thesis to investigate LIS-graduates' experiences of the transfer from academic studies into professional life. The thesis thus treats four questions: I: What problems, if any, does the LIS-graduate experience when first employed? 2: Does the recently employed librarian feel that the academically obtained knowledge is applicable in professional life? And, if so, how does it apply? 3: Does the new employee find that there are areas in which his/her academic education has been insufficient? 4: What is the general attitude towards LIS-graduates' education among colleagues and is the library staff prepared to provide the necessary instructions? The investigation is performed through interviews with eight LIS-graduates, all of whom have recently started working as public librarians. The analysis is based on the concepts of competence, qualifications, work skills, knowledge and in the processes of formal and practical learning.

Apple has since their launch of the Iphone series created a billion dollar business with the market place Appstore. Third-party apps have disrupted the mobile industry, attracted a high number of developers and set the standard for the industry. Despite success, this market has yet not been the topic of any academic study, a fact that makes this thesis important. Under the assumption that apps can be regarded as a service, traditional service marketing theories have been applied with the research goal to map existing business models, evaluate revenue potential and understand best practices of marketing techniques. A series of qualitative interviews with representatives from the difference business models, backed by secondary data describing the domain shows how the Appstore has evolved over time and which marketing practices that appear successful.

The purpose with this work is to describe the language that is built around the chronic fatigue syndrome (CFS) in Sweden. Our questions are: What does the professional field look like; who writes, about what and for which kind of readers? How do they describe the expressions and the upcoming of CFS? For which reasons can CFS be considered as a medical diagnosis/illness? How can CFS be understood from a social perspective? Our theoretical starting point is a social constructive theory and also Karin Johannisson's theory about medicalization and Foucault?s theory about power. We have from a literature-exposition of Swedish articles from 1989 to 2006, done a social constructive discourse analysis with help from Laclau & Mouffe's discourse theory, and Fairclough's model of social practices. In our textual analysis we found three dominating discourses: A medical discourse, a social/cultural discourse and a general/popular discourse.

The NIPF (Non Industrial Private Forest) owners in Sweden have very differentiated goals and needs with their forest. They have different backgrounds and some of them live at their forest estate while other live in an urban environment, and some are economically dependent on their forest estate while others are not. The heterogeneity among these forest owners creates problems for market actors that want to aim marketing messages to catch their interest. This is the problem background to the task that was provided to us as an investigative masters thesis for us. Their request was a plan for ensuring a successful marketing towards different segments of the NIPF owners. We commenced with a literature study based on market information and previously carried out similar investigations. We summarized the most important market information from the literature and created some hypotheses regarding goals and needs of the NIPF owners.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

This study used a qualitative interview design to explore the experiences of seven Swedish female elite athletes and their career retirement. The athletes were engaged in three different sports; track and field (athletics), handball and golf and five of them are former professional or semi-professional athletes. The process of their athletic role exit was based on the theoretical findings of Ebaugh (1988) and her four phases: First Doubts, Seeking Alternatives, The Turning Point and Creating the Ex-Role. The findings reveal that for these female former elite athletes Seeking Alternatives already starts before the First Doubts and that possibly the athletes at an early stage have insights of the discontinuity of their athletic career. The importance of transferring their role residual to future paths in life was stressed among the female athletes in order to be able to have a smooth transition process.

The effects of social media usage in a professional context, specifically the effects on social media usage in relation to leadership have been studied in order to determine weather or not usage can be productive for leadership in general. The study concludes that there are several benefits as well as drawbacks to leadership in using social media, but has yet to conclude weather productive or not. This study gives an overview of a relatively unexplored subject.Leadership in terms of leader, communication and group dynamics have been defined and explained in accordance with existing literature. A  brief review of computer and Internet history attempts to explain the formation and evolution of social media. Risks in terms of risks related to leadership and risks related to IT-security are taken into consideration and have been briefly explained.

People recieving social assistance is today very common in Swedish society. Of those receiving social assistance single mothers is one ofthe largest groups. The purpose of this study is to examine how single mothers with social assistance experience themselves to be treated by social services, how this treatment affects their confidence in the social services and how they experience it is to live with social assistance. To answer the question, we use qualitative interviews with three clients. Previous research has shown that single mothers receiving social assistance experience vulnerability, and how they perceive it is affected by how they are treated by their social secretaries.

AbstractTitle: Swedish social media services (A study about Swedish social media services birth andhow they benefit from the Swedish climate)Number of pages: 38Author: Robin SchwabeggerTutor: Else NygrenCourse: Media and Communication Science CPeriod: Fall 2009University: Division of Informatics and Media, Uppsala University.Purpose/Aim: To see if the Swedish advantage or interest in developing new social mediaservices and networks has anything to do with our society. With society I mean our culture,attitudes and history. Do people, especially young people, have a more positive attitudetowards the Internet and has the fact that we, as a country, were among the first to use theInternet anything to do with it.Material/Method: Data collected from books, newspapers and articles from several sites onthe internet. I?ll use the information I?ve gathered to try to find an answer to my givenproblems for the paper.

As an effect of increased living standards and improved health care, life expectancy has risen in many parts of the world. At the same time, welfare diseases such as diabetes and obesity increases. As the number of elderly and long-term sick rises, so will the medical care needs. E-health applications are often presented as a way to meet future medical and doing so within the scope of existing resources. By facilitating health communication and widen access to health services by offering them online, e-health applications encourages people to become more engaged in their own health, thus working proactively towards a healthier population.