Authors: Tobias Nilsson & Vedad LjeljakSwedish title: A case of a football club?s brand. En fallstudie om en fotbollsklubbs varumärke, ?Kall hjärna, varmt hjärta och rena händer?AbstractPurposeThe purpose of our study is to understand brand building of a Swedish professional football club. MethodThe method that has being used in the essay is a qualitative study where we have used semi constructed interviews to create a deeper understanding for brand building in a football club.

This essay is about why and how the media is integrated with Swedish as a subject. The purpose of the study is to investigate if the teachers who use different media when teaching Swedish consider that this pedagogy develops the students? learning. I also aim to find out if there are any differences and/or similarities between the teachers.To fulfil the purpose I have done a qualitative study with three teachers who work at a school. I have focused on following issues: How, when, where and why do the teachers use media when teaching Swedish?The investigation shows that media is popular today and it is becoming more so all the time.

Syftet med denna rapport är att påvisa vilka förändringar som kan ske när man byter version av ett operativsystem. Vi vill visa vilka förbättringar samt vilka problem som förändringarna kan medföra i en ny version. För att en ny version av vilken produkt eller programvara som helst ska ges ut bör användbarheten ha förbättrats. I denna rapport har vi undersökt vilka förändringar som skett mellan Windows 2000 Professional och Windows XP Professional, som är Microsofts två senaste versioner av deras operativsystem. Vi har utfört denna undersökning från ett användbarhetsperspektiv, där vi fastställer om dessa förändringar har ökat eller minskat användbarheten.

The aim of this study was to examine the experience, knowledge and attitude to mandatory reports of mistreatments amongst first line managers and assistance nurses in municipal elderly care. The following questions were at the center of the analysis: how do the different professional groups view having to report their own organization? How can various factors affect the mandatory reporting of mistreatments? What knowledge do the different professional groups have of mistreatments and mandatory reporting? A qualitative research method was used to examine these questions in the form of semi structured interviews and a small document study. The interviews were carried out with assistance nurses and first line manages in elder care, we interviewed four respondents from both professional groups. The interviews were then transcribed and coded with help of a content analysis.

The aim of this study was, that from a view of professional's understand the meanings of including horses in therapy. In order to achieve the aim of the study, qualitative method was used and therewith interviews was performed with professionals who work with equine- assisted therapy. The professionals did also have an education which allowed them to independently treat clients and besides that at least five years of experience of equine- assisted therapy. The issues of the study was to understand the professionals? view of the horses role in equine-assisted therapy, which opportunities and constraints professionals consider that equine-assisted therapy entails and also if the horse could bring something unique to therapy.

Background: First Line Managers are expected to create a health promoting work environment. Research has shown that the prerequisites for accomplishing a health promoting leadership are not always the best. Aim: The aim was to elucidate the prerequisites for a health promoting leadership as First Line Manager at a University hospital in Sweden based on competence, role, support structures and own durability. Results: First Line Managers at the chosen hospital seems to have rather good conditions for conducting a health promoting leadership. All respondents did have a university degree and most thought that their competence corresponded well with the role.

The purpose of the study, "Living in Two Worlds" is to try to find out how the professionals in social work reasoning and thinking about children 0-3 years living alternate residence and how children 0-3 years are affected by form of housing . Questions are how they professional reasons and think about the type of housing, what advantages and disadvantages they consider are and the conditions under the professional must be satisfied that the child will not get hurt. Study is a qualitative study using semi-structured interviews. The theory that the study is based on the attachment theory explaining the relational processes that occurs between the child and its care person.      The results of this study show that if the parents are in great conflict with each other is important for the child cope with the alternating form of housing well or not.

Syftet med studien är att beskriva och analysera rekryteringsprocessen med fokus på bedömning av kandidaters kompetenser. Ett delsyfte är att granska i vilken grad rekryteringsprocessen kan vara saklig och opartisk. Det har genomförts med en litteraturstudie och kvalitativa intervjufrågor.Resultatet visar att en kombination av bedömningsmetoder bör användas för att få ett underlag som bidrar med tillförlitlighet. Subjektivitet är en naturlig del som rekryteraren måste hantera. Det får inte influera omdömet till den grad att kravprofilen inte följs.

The purpose of this study is to examine what professionals tell about stress, rewards, impact and treatment in the professional treatment with young sexual offenders. Eleven qualitative interviews of half-structured design brought up results about the professional role in the treatment process. During the interviews the professionals described which methods of treatment they work with. We examined the methods through literature research, which was added to the study whit the purpose of strengthening the interview data. The professionals consider their work important and meaningful and they feel safe in their working role.

Syftet var att undersöka hur sjuksköterskor, inom hemsjukvården, uppfattar sin egen kompetens och sitt behov av stöd i relation till sina arbetsuppgifter. Metoden är en enkätstudie. Enkäten förmedlades via e-post. Urvalet utgjordes av 131 sjuksköterskor inom hemsjukvården i en större stad i Mellansverige, varav 15 av sjuksköterskorna deltog i studien. Resultatet visar att den egenuppfattade kompetensen hos deltagarna var hög och majoriteten av de sjuksköterskor som medverkade känner sig trygga i att arbeta självständigt och att utföra sitt uppdrag som sjuksköterska inom hemsjukvården.

New technology has created new opportunities for journalists working with web TV. Changes in the work processes have led to new professional roles. According to the theory of media logic such events become news that suits media organizations and working conditions. How does the media logic affect the editorial workflow and how does it affect professional roles? In light of my own experience in various roles in television journalism, I examine how the web TV format shapes the work of journalists.

This study examines how professional social workers relate to problematic computer and video gaming as an addiction. It is a qualitative interview study aimed to describe and analyze how professional social workers, who in some way work with problematic computer gaming, relate to the player?s problems in terms of a concept of dependency. The theoretical approach is based on social constructivist theories of discourses, normality, the definition of dependency and diagnoses. The study was conducted through five qualitative half structured definition interviews with professional social workers that work directly or comes in contact with problematic computer gaming.

The purpose of the study, "Living in Two Worlds" is to try to find out how the professionals in social work reasoning and thinking about children 0-3 years living alternate residence and how children 0-3 years are affected by form of housing . Questions are how they professional reasons and think about the type of housing, what advantages and disadvantages they consider are and the conditions under the professional must be satisfied that the child will not get hurt. Study is a qualitative study using semi-structured interviews. The theory that the study is based on the attachment theory explaining the relational processes that occurs between the child and its care person.      The results of this study show that if the parents are in great conflict with each other is important for the child cope with the alternating form of housing well or not.

Background: First Line Managers are expected to create a health promoting work environment. Research has shown that the prerequisites for accomplishing a health promoting leadership are not always the best. Aim: The aim was to elucidate the prerequisites for a health promoting leadership as First Line Manager at a University hospital in Sweden based on competence, role, support structures and own durability. Results: First Line Managers at the chosen hospital seems to have rather good conditions for conducting a health promoting leadership. All respondents did have a university degree and most thought that their competence corresponded well with the role.

In recent years, the demands for effectiveness and evidence in social work have increased in all work areas, including that of healthcare. This has sparked the discussion on concepts such as practical- and theoretical knowledge and their respective roles in social work. In the light of this, the purpose of this candidate thesis is to investigate healthcare social workers understanding of practical- and theoretical knowledge in the working process as well as their respective influence and importance. This candidate thesis is based on three interviews with social workers from different departments in Norrlands Universitetssjukhus in Umeå, Sweden. To provide range to the thesis, the interviewees were chosen from a purposeful sampling.