Relationsmarknadsföring används allt mer av revisorer för att behålla klienter. Eftersom relationsmarknadsföring kan leda till vänskap och eftersom vänskap försvårar revisorns oberoende kan detta påverka hur revisorsyrket uppfattas. För bland annat kreditgivare är det viktigt att redovisningen fått en opartisk granskning och om inte ett oberoende föreligger kan detta potentiellt bli ett problem. Syftet med denna studie var att se om kreditgivare tror att revisorernas relationsmarknadsföring kan resultera i ett uppfattat försvagat oberoende. I den teoretiska referensramen tas olika teorier upp som hänger ihop med revision.

Auditor independence is a subject that has been discussed frequently over the past decade. The meaning of auditor independence is complex and contains both independence of mind and independence in appearance. The environment must perceive the auditor as independent if the audited information is to have any value for the users of the audited statements. The aim of this Master?s thesis is to examine how auditors can manifest their independence.

In this study I have explored the profession sales people and how they use social media. I have also studied their needs for further education and how it can be addressed in social media, in order to learn how a B2B-company that educates in sales training can meet sales people in social media. It?s an empirical study based on individual interviews with a semi-structured interview template. Respondents were of mixed age, both men and women.

In this report I have compiled my thesis which was about investigating what sellers of real estates find important when they shall appoint a real estate agent. I have also looked into other parameters in my study, like whether the sellers at all use real estate agents and how they have proceeded in case they do not use an agent. In addition to that, I have tried to find out why sellers didn´t chose LRF Konsult and what they know about the company. This analyses was made through questionnaires sent to those estate owners who didn´t use LRF Konsult when they sold their estate. The questionnaires contained 8 questions.

The aim of this undergraduate thesis was to explore how the welfare officers at palliative units in Stockholm respond to the patients? thoughts and experiences during the last phase of life, as well as exploring their picture of the patients experiences. The research questions of the study were:? How do the welfare officers relate to the patients? experience of their death? ? In what way do the welfare officers respond to the dying patient and his or her experiences?? What knowledge/experience do the welfare officers have and what knowledge/experience do they consider is needed in their profession?To answer the research questions a qualitative method was used where five welfare officers in three different palliative units were interviewed. The empirical material was analysed through meaning concentration and are presented using exact quotations.

The aim of this study examines how two groups of social workers at two workplaces reflect to their own clothes in various work situations. We want to gain an understanding of the variables that affects social workers choice of clothes at work. In a qualitative approach the study is based on two focus group-interviews and four semi structured interviews. Empirically analyzes relate to Pierre Bourdieu?s "la distinction, Ervin Goffman?s "frontstage-backstage", and of Michele Foucault?s power concepts.

Sverige fick i augusti 2011 en ny läroplan som det runt om på skolorna satsats enormt mycket tid och resurser på att implementera. Vårt syfte med undersökningen är att visa hur den nu genomförda skolreformen mottagits och förankrats hos några rektorer och lärare på tre olika skolor. Vi har valt att rikta våra forskningsfrågor mot tre områden, styrdokumenten, implementeringsprocessen och professionen. Som teoretisk bakgrund har vi bland annat använt oss av det läroplansbetänkande (SOU 2007:28) som ligger till grund för reformeringen av skola 2011 och analyserat vår empiri utifrån både den kritik och de förslag på förändringar som ges i denna samt utifrån relevant forskning rörande skolutveckling och implementering. Vi valde att använda oss utav kvalitativa forskningsintervjuer som metod då vi ville få fram individuella skildringar och upplevelser av våra informanter. Resultatet visade att reformen förankrats likartat för lärarna respektive rektorerna men att det finns en skillnad mellan grupperna vad gällande deras syn på sin framtida profession.

Syftet med examensarbetet är att undersöka hur pedagoger arbetar för att barn i behov av särskilt stöd ska kunna delta i pedagogisk dokumentation. Hur ser pedagoger på sin egen roll i barnens lärande? Hur tänker de kring sin profession inom en del av ett kvalitetsarbete? Undersökningen bygger på kvalitativa studier med halvstrukturerade intervjuer som metod, då det inspireras av tematisk innehållsanalys. Intervjuerna genomförs med två barnskötare, tre förskollärare och en specialpedagog som arbetar på förskolor i två olika kommuner, belägna i olika län. Fokus ligger på ett specialpedagogiskt perspektiv, där studien har visat att pedagoger arbetar på ett sätt som verkar för att barn i behov av särskilt stöd ska kunna delta i pedagogisk dokumentation.

The aim of this study is to identify the dominating discourse in Swedish newspapers concerning perpetrators who committed sexual offence against children. The study is based on the idea that the media representation play a significant role to the public opinion and awareness of the perpetrators. The study is based upon a selection of 103 articles published between January 2003 and November 2013, taken from four of the biggest daily newspapers in Sweden; Aftonbladet, Dagens Nyheter, Expressen and Svenska Dagbladet. The methodological and theoretical approach in the study has been the one of discourse analysis through which one dominating discourse along with two subsidiary discourses could be identified. The discourse considered to be dominating is the one who presents the perpetrators through the discrepancy between the actions committed and the description of the perpetrator.

The aim of this study was to examine differences in the experience of intrinsic work-motivation and to examine changes depending on profession, where the purchasers experienced a higher level of individual demands and control than the production leaders. Another purpose was to see how the intrinsic motivation needs predicted mental well-being in the professions. The study was carried out using an internet survey that was distributed by e-mail, there were 98 participants. Two questionnaires were used; Basic Need at Work scale (W-BNS) measured intrinsic motivation and GHQ12 measured mental well-being. The result showed that the staff overall had high intrinsic motivation with highest scores on relatedness followed by competence and lastly autonomy.

The aim of this study was to examine the use of critical reflection in two social fields of work, using social workers that have at least five years professional experience. We have chosen to examine two fields of work in the same organization to be able to see possible similarities and dissimilarities that occur in the same organization.In our studies at B ?level we examined the use of critical reflection, using social workers that just gotten their degree and that were out working on their first job. In our study we discovered that because of the culture in the organization it?s easier to accommodate the already existing ways of working, than to ?go your own way?.

Vikarien är en person som befinner sig i den dagliga verksamheten inom skolan. Syftet med denna studie är att belysa synen på vikarien utifrån begreppen profession och kompetens. Undersökningen baseras på verksamma lärare samt personer med erfarenhet av vikariat. De frågor som arbetet utgår ifrån är följande; Hur ser lärare på vikarien utifrån begreppen behörighet och kompetens? Hur ser vikarien på sin roll och kunskap? För att finna svar på dessa frågor har metoden baserats på kvalitativa intervjuer.

The purpose of this study was to investigate whether social counselling via chat conversations could meet the criteria for a professional conversation, and how the six social workers who were interviewed felt that it had affected the profession and the clients who are seeking their help.Communication, professionality, power, roles and regions are the key topics of this study. A hermeneutic approach has not only influenced the interviews but also the content analysis that was used to encode the results.The interviews revealed that the chat conversations was a successful tool but not entirely without difficulties. The initial contact making between the client and the social worker favours the client, since she/he remains anonymous and that was the main advantage of the method. The biggest concern however was that in the anonymity it is not possible to report cases that the social worker are obligated to. The changing of forum does not necessarily affect the professionality but due to the faceless chat conversation an entire dimension of communication disappears because the loss of body language.

Syftet med studien är att förstå revisorers attityder och resonemang kring marknadsföringen av revisionstjänster.Studien utgår ifrån en abduktiv ansats och kvalitativa metoder i form av personliga intervjuer har genomförts.Studiens teoretiska referensram innefattar teorier och centrala begrepp utifrån vetenskapliga artiklar. Begrepp som behandlas är profession, attityder och revisorers användning av marknadsföring.Det empiriska materialet är insamlat genom åtta intervjuer med revisorer runt om i Skåne. Huvudsakligen har attityder och resonemang kring marknadsföring, förändring av marknadsföring, marknadsföringsmetoder och kundrelationer jämförts och analyserats.Studiens empiriska analys visade att respondenterna refererar olika till begreppet marknadsföring, vilket kan anses vara en anledning till de positiva respektive neutrala attityderna. Dessutom iakttogs skilda attityder gentemot marknadsföring beroende på revisionsbyråns storlek. Respondenter från större byråer hade mer positiva attityder i förhållande till respondenter från små byråer..

The aim of this study is to examine physical education teachers? and students? views on the thesis and its part in the physical teacher education program at The Swedish School of Sport and Health Sciences.Does the view on the thesis differ between techers/students and the program with its curriculum and other policy documents?What does students/teachers value in a thesis?Does teachers/students have a mutual habitus concerning the thesis in the form of essay writing and how is this expressed?The study is based on a qualitative survey in which the respondents mainly answered open-ended questions with written answers. These answers have been categorized and analyzed with the aims of the study and the previous research in mind. The views on the purpose of the thesis differ, both within the group teachers/students and to a certain degree in relation to policy documents. The value of the thesis differs within the group.