Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design.

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design.

Uppsatsens huvudsakliga syfte är att öka förståelsen för hur varumärkeskapitalets dimensioner påverkas av en nedåtgående vertikal brand-extension. Med en kvantitativ metod och en experimentell undersökning, med 440 svarande studenter, har vi belyst området. Experimentet baserades på en fiktiv lågprislinje för ett starkt varumärke inom dagligvaruhandeln, i vårt fall Uncle Ben?s. Den teoretiska referensramen kommer från områdena varumärkeskapital och brand-extension.

THE ROLE OF TARGET GROUPS IN FEEDBACK EFFECTSBrand extension is one of the most commonly used brand strategies since it reduces some of the risks involved in introducing a completely new brand. There are, however, several challenges associated with brand extensions. One of these challenges is the impact of a new brand extension on the parent brand image, which is known as feedback effect. Feedback effects are the changes in parent brand associations that are caused by a new brand extension, these effects can be both negative and positive. Several previous studies have investigated feedback effects and the antecedents of these effects.

Extended Producer Responsibility (ERP) is a form of product take-back regulation that requires the producers to manage their products at the end of life. By internalising the products? entire life cycle costs into the market price the ultimate objective of such regulations is to reduce the environmental burden from the products. This Master´s thesis seeks to examine if the total life cycle cost of a product actually is borne by the producer, and if not, predict who will then take this cost. This is done by analysing the market for take-back activities in three different categories of products; electrical and electronic equipment, cars and wind power stations.

Användandet av Web Services har ökat de senaste åren, det är relativt lätt att utveckla dessa tjänster och de kan användas i de allra flesta miljöer. Ett bekymmer är dock säkerhetsfrågan. Denna uppsats studerar de vanligaste teknikerna för att säkra Web Services, beskriver hur de kan användas samtidigt diskuterar fördelar och nackdelar med flera av dem. Till sist ges förslag på hur Web Services i olika typer av miljöer kan säkras..

In the digital era, new services have entered the public libraries, like seeking information on the Internet, in databases, newspapers online etc. But many citizens do not know that these services exist. The libraries have a democratic responsibility to inform about them. In the county of Östergötland a project started in 2001 where libraries in five small municipalities built websites in which they present all their electronic services available. One of the aims was with the help of different kinds of marketing to reach special groups of people, like adult students, small companies and politicians.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

This thesis has been done at the Unversity of Örebro for Örebro University Hospital (USÖ). In our work we have developed a product for hearing tests to determine hearing thresholds of small children. Our product contains software and a control surface for controlling two separate screens. One of the demands was that our software could handle big file libraries. Reliability and simplicity were essential for the user.In our work we have utilized programming of both microcontrollers and Windows software.

With recent technical development computer aided design and manufacturing has taken amore important role in the product life cycle. New business segments such as Product/ServiceSystems and remanufacturing is emerging. This development demands better control of theproduct data throughout the entire product life cycle. Computer aided design is widelyrecognized and used within the manufacturing industries and in recent years the importance ofDigital manufacturing has increased. One part of Digital manufacturing is paperlessproduction which involves all orders and working instruction shown for example on a screenrather than on a piece of paper.

TV and radio services have always been distributed over analogue broadcasting networks and been received on a TV -set or a radio receiver. Today this situation is changing due to digitalization and convergence between broadcasting, telecommunications and data communications. Other terminals, such as a PC, can also receive TV and radio services. Digital TV and radio can offer additional services such as e-commerce, electronic program guides and content synchronized to the TV and radio shows. If these services are to be received by several receiving terminals with different properties, the services must be adapted to the terminals.

The aim of this essay is to give a picture of the extension work at Partille Public Library, asit is today, as well as to investigate if there is a need to reconsider the way of working at thelibrary.Qualitative interviews have been made with the extensive librarians and certain local governmentpoliticians, borrowers and personnel at hospitals as well as other institutions.The extension work at Partille Public Library corresponds quite well to the intentions whichare stated for the work in certain important investigations made by the Government. Theborrowers and the personnel are quite satisfied with the work and are only pointing out a fewviews on changes. The politicians mean that the aim of the extension work of the library ison one hand to give service to certain more or less neglected groups and on the other handto reach new book readers..

The main purpose of this master thesis is to identify the issues concerning the transformation process of a product oriented company into a service oriented company, and how these issues can be overcome. We will exemplify this by developing a dewatering pump rental concept for ABS, and identify the drivers and barriers for ABS when implementing the service oriented rental concept in Sweden and Poland. This master thesis is based on the systems perspective. The reason for this is the required holistic perspective, where the system has to be regarded from different points of departure in order to be understood. The theoretical studies include services and change management.

The aim of this essay is to examine different discourses concerning adolescents and library youth services that can be identified in the material. 73 articles from the Swedish library journal, Biblioteksbladet, were analysed trough a model. The different articles were all published between 1916 and 2005. The analysis revealed a result that consists of four discourses about adolescents and youth services at different libraries between 1916 and 2005: the library as fostering discourse, a new era discourse, the visiting activities discourse and the young adult discourse. The library as fostering discourse is based on the idea that the library itself doesnt need to change the service to adolescents, instead the adolescents are supposed to change into good library users.