Many workplaces around the world use some kind of presentation software as an aid during presentations. At Westinghouse Fuel Service in Västerås they experienced that they didn´t know how to use this medium to its fullest extent. They wanted to increase awareness of presentation skills with PowerPoint among the employees, to improve their internal and external communication. A desire they are certainly not alone to have in the working life.My research studied how to design guidelines for the use of presentation software, so the users can easily absorb the message and find motivation to use the guidelines. In order to adapt the guidelines to their users, and thus create major opportunities for them to absorb the message, I based my study on the concepts legibility, readability and reading value.

Title: I saw it on Facebook ? Youth presentation of self on FacebookAuthors: Nicole Dreher & Anders SkoglundPresented: 01.06.2010Purpose: The purpose of this thesis was to examine how the, in the study, participating youths make their presentation of self on their Facebook profiles.Methodology: The method used in the thesis was a social semiotic analysis focusing on the social semiotic concepts: semiotic resource, semiotic potential, affordance, denotation and connotation. A social semiotic analysis of composition was also used with the purpose to gain a deeper knowledge of the social semiotic affordances of Facebook?s composition.Theoretical perspectives: The theoretical base of this thesis consists mainly of Erving Goffman?s theory on presentation of self in everyday life as well as relevant theories to youth culture in sociology and identity in social psychology.Conclusions: The results show that the youth?s presentations of selves mostly takes place in their profile picture, status updates, groups, fan pages and through their communication with other users on their wall. The borders between front and back stage on Facebook entirely depends on the norms that the reader expects the profile owner to uphold.

Syftet med examensarbetet är att redogöra för hur ett system baserat påExcel kan migreras till en webb- och databasplattform. Initiativtagare tillarbetet är en avdelning vid Ericsson AB i Linköping. Avdelningen använderExcel till datalagring och presentation av testmiljöbeskrivningar ochönskade migrera detta Excelbaserade system till ett webbaserat dito. Någraav de problem som uppkommer vid migration är: nya säkerhetsrisker; hurdata ska ordnas i databasen för att uppnå sökbarhet och versionshanteringsamt hur presentation av data ska styras.För att svara på dessa frågor har vi utfört en förstudie och enimplementation av systemet Node Network Plan Database (NNP DB),vilket ämnar ersätta det Excelbaserade systemet. Rapporten beskriver hur:säkerhetsrisker har minimerats genom att införa lämpliga skydd; databasenhar designats för att uppnå sökbarhet och versionshantering; presentation avdata kan styras.NNP DB visar sig vara effektivare, ur ett tidsperspektiv, än detExcelbaserade systemet.

As our society moves into a more technical era, journalism and the reporting of culture have had to follow. But where has that left the cultural critique, and journalist/reviewers, in our local newspapers? This bachelor thesis will try to map and explain the change of the cultural presentation in the local newspapers from the day it was firstly introduced as a genre in the modern journalistic world until today ? 1840 and onwards. Whether it has turned into complete tabloid journalism or if it's methods are used to expand the knowledge about the cultural object, it shall be discovered with the help of an analysis of the cultural sections in some newspapers ? both from the last quarter of 2012 (October - December) and one date from two years prior to that.

Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand image changes depending on the text size where small text will have a positive effect..

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

Aqeri has since the past year a new profile with name and logotype, which has createda need for an updated visual product identity. The company is a leading developer,producer and distributer of IT products suitable for extreme environments in industry,defense and vehicles. This new profile with the different segments has together with aproduct identity from two companies resulted in that they have no clear designidentity on their products. From this background the aim of this research is todetermine how a development of a design identity is done to implement it to Aqeri.The design identity can be defined as a product?s identity visualized through its formor appearance which defines what the product is.

AbstractThis is a thesis done in cooperation with the firm Somas and University of Karlstad. The project is an independent final examination part of the program in Innovation and DesignEngineering comprising 22.5 points, and performed by Mia Myrén Zreloff during spring term 2012. In parallel and collaboration, Fredrik Kjellin performs a similar job for the same company and with the same extent, but for the Program in Mechanical Engineering.The client and supervisor at the company have been Magnus Jansson and Anders Josefsson. At Karlstad University has technical supervisor been Hans Johansson, and in the design- and development process it was Monica Jakobsson. Examiner has been Fredrik Thuvander, professor in the Faculty of Technology and Science at Karlstad University.The mission has been to make a basis work for the company's own development and make a computational model to calculate, visualize and implement materials and other solutions in the manufacture of the company's ball valves.The project has undergone three major phases that included thorough study of the company, production, the problem and product.

The competition policy in the EU should guarantee that the competition is not distorted in the way that would prevent or create difficulties for the free mobility of goods and services between Member states. It is prohibited for companies to abuse their dominant position according to Article 82, if it affects trade. The essence of Article 82 is control of market power. The perfect competition results when supply and demand appoint the price and quantity of a product. Firms are encouraged to compete then it results in efficiency, quality products and lower prices.

Due to the technical development the enterprises of today are forced to creative thinking when it comes to marketing of their products. An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded programming (AFP). Instead of the product just being a small part of the storyline it has become the story itself. The purpose of this study is to analyse how the advertiser funded tv-production Roomservice, a Swedish home styling program, communicates with it?s viewers as well as how they perceive the message.

The goal of this essay was to study if the way gaming review sites presented their review evaluation has any influences the level of product involvement in the users it attracts. The assumption we did during the essay was that there was a connection between user?s level of product involvement and the quality of the community. To test this assumption we started out by performing observations on the comment sections in three gaming news sites which varied in their method for evaluating games. The result of these observations showed a significantly higher community quality in one of the websites.

Technology has grown rapidly in recent years. At present, almost all social interaction are through computers and telephones. It is, however, not everyone who can manage these media. This applies mostly to elderly people who have not kept pace with technological developments. A major contributing reason is that the manuals are usually bulky and too technical for this group.The purpose of this paper is to develop a concept/prototype into a product that will facilitate the use of mobile phones for seniors.

This paper studies patterns of consumption within a product category. Using make-up as a base for the study, we applied the Mokken Scale to examine if consumers follow a hierarchical pattern when buying items within the product category. Based on a survey of 250 female respondents, we establish a hierarchic scale for consumption. Assuming generally accepted attributes for determining physical attractiveness, the results of the Mokken Scale study were cross referenced with a survey among 200 male and female respondents. Students were asked to evaluate pictures of a model using different combinations of make-up, i.e.

I uppsatsen diskuteras vem som kan anses bära ansvaret för känslig information och vid vilken tidpunkt detta ansvar kan anses gå över från en part till en annan när informationen skickas med e-post. I uppsatsen finns också en kort presentation av de Eg-rättsliga regler som finns på området samt en presentation av några tekniska metoder för att åstadkomma säkerhet för information som skickas med e-post..

Marketing in a business-to-business environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media planning industry as fierce competition reduces profit margins. Value is created through selling what a client wants at an acceptable price.