In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.

Syfte: Vi vill ta reda på vad som gör ett varumärke i modebranschenstarkt, samt hur ett företag bör agera för att åstadkomma det.Metod: Vi har använt oss av en kvalitativ ansats och har genom sjupersonliga intervjuer samlat in vårt empiriska material. Genom enabduktiv metod har vi undersökt om empiri och teoriöverensstämmer. Vi har sedan utgått från vår frågeställning ochfört en diskussion.Slutsatser: För att skapa ett starkt varumärke inom modebranschen är detviktigt att vara konsekvent i sitt uttryck. Produkten ochvarumärkesidentiteten måste samspela, även då produkten förnyas,och identiteten måste vara tydlig för konsumenten att minnas.Företagen kan påverka konsumenten genom kommunikation, ochPR har en betydande roll för hur varumärket presenteras i media.Den grafiska identiteten blir varumärkets kostym utåt och ensymbol för densamma. För att skapa ett starkt modevarumärke börvarumärket och produkten vara i linje med varandra och konstantförändras tillsammans.Purpose: We want to find out what makes a fashionbrand strong and how abusiness should act to achive that.Method: We have used a qualitative approach and have collected ourempiric data through seven personal interviews.

This is a project with the main purpose to create a visual identity and platform for the release of the new started record label Human vs Environment, by finding a form and logotype for the homepage and packaging of the first vinyl ep record by the artist Mr Kaizen. This has also been an exploratory work with the target to get a broader competence in the field of visual communication and increase my understanding of the designs communicative aspects of running a design project with an external partner from concept to finished product..

Fast pyrolysis is a method for converting biomass into three energy rich products: char, gas and bio-oil, where the latter is most interesting.  Pyrolysis is an endothermic process where biomass is heated in an anaerobic environment and, with the right operating conditions, up to 80 %wt bio-oil can be extracted. Key parameters for fast pyrolysis are: stable reactor temperature (~500°C), short residue time for gas in the reactor (<2 s) and a very high heating rate for the biomass. Today there are several different process solutions for fast pyrolysis, where fluidized beds and rotating cones are most developed. Bio-oil has compared to fossil oil: lower heating value, low pH and also polymerizes with time. Because of this upgrading is desirable for increasing competitiveness.

Miljö och hållbarhet är något som kommit att uppmärksammas allt mer sedan startskottet på 70-talet i samband med ökat fokus från regeringshåll och grundande av miljöorganisationer. I takt med konsumenters ökade medvetenhet har kraven höjts på svenska klädföretag och deras arbete med hållbar utveckling och hållbara produkter. Problematiken ligger i att svenska klädföretag utför sitt arbete på olika sätt och därav finns olika tolkningar av hur en hållbar produkt är framställd och vad denna ska innehålla. Det är även svårt för kunder att få ett grepp av en hållbar produkt, då de inte finns någon konkret definition.Den övergripande problemformuleringen i arbetet har berört hur olika svenska klädföretag och miljöorganisationer definierar en hållbar produkt. I uppsatsen presenteras olika definitioner av hållbar utveckling och den lagstiftning som ligger till grund för de produkter som produceras och säljs på den svenska marknaden.

In these days of globalization, with a higher level of openness and interaction over geographical, cultural and economical borders, the importance of the company?s intangible asset, its brand, is gaining importance as a differentiating factor. Building a strong brand and the emphasis on strategic brand management is something that before was given less attention in firms but today we can see a general increase in awareness and relative emphasis in the strategic work of companies.Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to be asked and answer. Nations around the globe are indeed marketing and positioning themselves for several purposes.

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

Bakgrund: Omhändertagande och omsorg ses vanligen som en uppgift för kvinnor, vilket gör att rollen som sjuksköterska kan vara svår att hantera för män. Andelen män i vården har under de senaste decennierna förblivit låg. Det finns idag en påtaglig önskan att jämna ut könsskillnaderna inom sjuksköterskeyrket. Ett viktigt steg i att attrahera män till sjuksköterskeutbildningen är att skapa tilltalande miljöer för den manliga sjuksköterskestudenten. Metod: Empirisk studie med kvalitativ ansats. Som datainsamling genomfördes intervjuer. Materialet analyserades med Graneheim & Lundmans kvalitativa innehållsanalys. Syfte: Att undersöka hur manliga sjuksköterskestudenter i ett kvinnodominerat yrke upplevde bemötandet från patienter och kollegor under sin verksamhetsförlagda utbildning (VFU). Resultat: Det framkom att manliga sjuksköterskestudenter generellt upplevde bemötandet positivt från såväl patienter som kollegor. Dock lever många traditionella uppfattningar av att män är läkare och kvinnor sjuksköterskor kvar hos huvudsakligen patienter som gör att manliga sjuksköterskestudenters omvårdnadskompetens kan bli i ifrågasatt. Konklusion: Studien indikerar på att det goda bemötandet som manliga sjuksköterskestudenter upplever är på grund av att de är eftertraktade och män blir därför en uppskattad minoritet.

In recent years e-commerce has experienced a big increase in usage. Internet however, cannot offer the same level of personal contact as traditional shops can.E-commerce is characterized by impersonal and standardized web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional commerce. The authors of this paper chose the following problem for the study:What marketing strategies are fortunate for e-commerce companies to use to create loyal customers?To research this subject the authors saw it fit to combine qualitative and quantitative research methods.

The intention of this study was to examine the interaction between authorities. More specifically it had a purpose to look at the ongoing cooperation between social workers and staff of special homes of closed institutional youth care. The sanction system for young offenders? reform of 1999 where young people between the ages of 15-17 who have committed serious crimes, can be sentenced to secure institutional treatment instead of prison, aims to counteract the harm which can result from a stay in prison. The social welfare board in the young person´s local authority and the national board of institutional care shall cooperate during the youth?s placement at the special home of closed institutional youth care.

This thesis examines history of the subject of mechatronics and innovation. The main reason tostudy mechatronics from a historical point of view is that it has never been done to a greater extent before. An overview is justified because various definitions have been used over the decades, but nowadays the subject has become more established. Focus in this thesis is mainly on development of the subject of mechatronics at Royal Institute of Technology in Stockholm. Innovation is the other aspect of this thesis.

This thesis is about developing a design that provides improved vacuum seal between a lead coating and a plastic coating during plastic extrusion processes of cables. This report is a part of the course MSGC 17 for Bachelor Engineers in mechanical engineering.The work is performed at Nexans Norway AS in Halden where they have a production of high voltage cables for sea-, and offshore industry. A problem they face is that they do not get enough good seal at the attachment to the plastic extrusion machine. They want to achieve a vacuum between a lead coating on the cable and a plastic coating of the cable for plastic extrusion, which is something they do not achieve today. The thesis is thus to come up with a design that provides better sealing against the cable.The work involves a construction part with the phases of product development processes.

Have you encountered problems when you are unlocking a door? Perhaps you have had your hands full when you needed to unlock the door? Or, you might be suffering from a disease and have difficulties to put force on to small objects. To solve these problems there are different options. The most common alternative is a key button. With the key button, you do not need turn the pinion to unlock.

AbstractFor several years, the organic food sales have increased, and more are choosing to buyorganic food of more diverse causes. Unfortunately the sales have slowed down the past year,a lot depends on the Swedish economy has been in decline and it has led to more will checkone more time on the price. But even if the sale value has decreased, the amount of organicfood has increased, it is because many stores have their own organic brands and they can pushprices down.The internet has become a great help in our daily lives, we do most our business via theInternet. But now we are not just paying our bills through the Internet anymore, we shopclothes, movies, music and books too. E-commerce was become more serious last decade andhas grown every year that has passed.

Bakgrund: När beslutet att flytta in på ett särskilt boende fattats förändras livssituationen för både den som drabbats av demens som för de anhöriga.Syftet: Syftet med denna litteraturöversikt var att studera och beskriva anhörigas upplevelser i samband med att en person som drabbats av demens flyttar in på ett särskilt boende. Metod: Studien genomfördes som en litteraturöversikt. Litteratur­sökningarna gjordes i databaserna Medline och Cinahl efter relevanta artiklar. Sökord som användes var relatives, experience, caregivers burden, coping, dementia, nursing home, placement, decision, Sweden, family caregivers. Sexton vetenskapliga artiklar analyserades med en kvalitativ innehållsanalys.