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1903 Uppsatser om Product placement - Sida 41 av 127
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Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.
Traditionella och samtida bottenbj?lklag: med fokus p? isoleringsmaterialen
The survey aims to shed light on traditional and contemporary bottom floor frames, their construction
and different insulating materials; mineral wool, wood shavings and charcoal. The purpose is to
analyze and discuss the similarities and differences as well as the pros and cons with a focus on the
construction and the different insulating materials.
The work has been limited to comparing two different wooden floor frames. The first one is based on
a real floor frame from an older building, this example is presented as the traditional floor frame in
this study and are from around 1940. The other floor frame is presented as a contemporary floor frame
and is based on wood building type descriptions and literature.
Pojkkrisen : En studie om pojkkrisens existens utifrån pojkars egna erfarenheter
The Picture book - text and image in interaction. A study of Tove Jansson's picturebook: The Book About Moomin, Mymble and Little MyThis study examines Tove Jansson's picture book The Book About Moomin, Mymbleand Little My, to show relationships between text and image in the narration of thestory. This is done through an analysis based on Ulla Rhedins dissertation The picturebook - towards a theory where the conclusion is that the picture book as book mediumcan be divided in three different picture concepts. The various concepts are; the epicpicture book, the expanding text as well as the genuine picture book. This study hasperformed a text and image analysis showing that the image colors, the differentspreads, landscape scenes and characters' placement, et cetera play a role in placingthe picture book in its concept.Tove Jansson used more than text and image to work out the story of theMoomintroll, Mymble and Little My, there are holes in the picture book that have animportant role, which the analysis will show.
J.E.R.E.M.I.E : en studie om förutsättningarna för ett nytt EU program
Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.
Utveckling av vippgunga för barn i åldrarna 1-3 år
Under våren år 2013 har Emilia Andersson, en designingenjörsstudent på Högskolan i Skövde, utfört ett produktutvecklingsprojekt i samarbete med HAGS Aneby AB. Syftet med projektet var att utveckla en vippgunga vars storlek skulle vara anpassad för barn i åldrarna 1-3 år. Målet var att vippgungan ska kunna säljas över hela världen samt uppfylla den amerikanska standarden och europastandarden för lekredskap.Projektet inleddes med en förstudie och teori-fas, där bland annat litteraturstudie och konkurrentanalys genomfördes och annan information samlades in för att få djupare kunskaper inom ämnet. Därefter började idéer och koncept genereras, som sedan genomgick utvärderingar, så som användartester, vilket ledde till ett slutkoncept. Konceptet utvärderades med hjälp av bland annat hållfasthetsberäkningar och en antropometrisk analys.Den slutgiltiga vippgungan kan trots anpassningen för åldersgruppen, inte bara användas av 1-3-åringar utan också av äldre barn, tack vare att konstruktion och framförallt handtag ger extra lekvärden.
Ekologi som kommersiell vara
Organic cotton has been in the medias field of vision for quite some time. This interestalso reflects in a growing awareness in the textile industry where more and morecompanies today offer organic cotton in their product range. With this in mind wequestion whether organic cotton has become a viable commercial product. We alsoacknowledge there is a lacking of understanding the complex problems that organiccotton manufacture involves, for example the huge effort and cost required for a transitionfrom conventional to organic cotton farming.The purpose of this paper was to study how textile, ecology and competition today arebeing combined by companies. We wanted with our investigation to find out whethercompanies in the textile industry use ecology as a competitive advantage.
Differentiering ur ett konsumentperspektiv
Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.
Automatic Trimmerhead
Automatic trimmerhead is an examination project for making an automatic trimmerhead for grass trimmers with the user and functionality in focus. Our perception is that a happy user is a user who can pick up his or her trimmer, use it and put it back to its place when the job is done. It should not be necessary to interrupt work and perform maintenance on the machine just to make it work as promised.The project has been made in collaboration with the company Husqvarna, which is one of the biggest actors dealing with garden machinery on the market. Together we determined the project goal, ?To invent, construct and test a brand new concept for how an automatic trimmerhead can look and function?.At this day there are several different automatic trimmerheads on the market, both semi and fully automatic.
Småskalig livsmedelsförsörjning av mjölk :
During the last year?s Swedish agriculture have had difficult times, with decreasing
prices and at the same time increasing production costs, which has led to bad
profitability and faith in the future.
The dairies in Sweden have also had a rough time and there have been large
rationalizations during the years. In the beginning of the 20th century there were almost
1700 diaries in the Swedish countryside. There has been a large technical development
during the 20th century resulting in a decrease in diaries to only 46 in the whole country
today. They are owned by 15 diary companies, of which 7 large and dominate on the
market and the rest are small-scale companies.
With this development the confidence and feeling for the diary companies also has
decreased.
Analytisk dimensionering av räddningstjänst : fördjupad analys av insatsförmåga och täckningsgrad inom Räddningstjänsten Syd
In order to reduce the number of casualties and injured from accidents the rescue service must become more efficient and flexible. It is noted that far more people is injured and killed in traffic accidents than from fires. During the daytime the number of accidents in about three times higher than during the night, even so today the number of fire fighters on duty is the same day and night.Two computer models for simulation of different locations of the rescue services are used to determine the best options for placement of the rescue services. A cost-benefit analysis is also used to determine if today's fire stations are efficient for the society from an economical point of view.The results of the different models are that the fire station in Lund is misplaced. The number of ladders in Malmö can be reduced.
Andrahandsuthyrning av bostadsrätter
In today?s technological society, there are increasingly less physical demands on the locomotor system. However, despite that notion strength and function in the hand?s complex biomechanical system are in fact both needed to cope with daily life. The grip function is a main function in the hand and is used in many examples of scientific research, for instance when assessing physical health and predicting the probabilities of premature mortality.
Hur påverkas ens uppväxt och vuxenliv av att man växt upp i ett familjehem? : en kvalitativ intervjustudie där fyra vuxna tidigare familjehemsplacerade reflekterar över de erfarenheter och upplevelser placeringen medfört
The purpose of this study was to give a picture of how some adults, who earlier was placed in foster homecare, experience that their childhood have affected them during their life. I also wanted to see how the relationship to the biological family has been and developed during the placement. The study has also purposed to receive a deeper knowledge of how it could be to grow up in foster care. To make the purpose of this study complete I chose to use qualitative interviews as a research method. Four adults who earlier were placed in foster homecare have participated in this study.
Miljöcertifiering av byggnader : En studie av certifikatets immateriella värde
In today?s technological society, there are increasingly less physical demands on the locomotor system. However, despite that notion strength and function in the hand?s complex biomechanical system are in fact both needed to cope with daily life. The grip function is a main function in the hand and is used in many examples of scientific research, for instance when assessing physical health and predicting the probabilities of premature mortality.
The impact of store atmospherics and consumer attitudes on in-store behavior ? What determines the buying decision of functional food?
Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment as well as consumer attitudes. Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology serves as an overarching framework where, more specifically, certain aspects of store atmospherics and some variables concomitant to health attitudes provide the theoretical base. Empirical data: The empirical data consists of customer purchasing a functional food product, Proviva, and this is contrasted with a test group, Bravo.
Lagen om uthyrning av egen bostad : Effekter av lagen på bostadsmarknaden
In today?s technological society, there are increasingly less physical demands on the locomotor system. However, despite that notion strength and function in the hand?s complex biomechanical system are in fact both needed to cope with daily life. The grip function is a main function in the hand and is used in many examples of scientific research, for instance when assessing physical health and predicting the probabilities of premature mortality.