TitelSecond Life som marknadsföringsforum ? en kartläggning av marknadsföringen i den virtuella världenFörfattare                       Malin BandhLina BäckeHandledare                                           Susanne ÅbergNyckelord                        Varumärkeskapital, relationsmarknadsföring, viral marknadsföring, virtuella världar, Second LifeBakgrund och problem                      De virtuella världarna växer alltmer och antalet användare ökar. Företag är osäkra på hur marknadsföringen inom den virtuella världen fungerar och hur de kan etablera sig där.Syfte                                  Syftet med denna uppsats är att kartlägga marknadsföringen inom den virtuella världen Second Life idag, samt hur företag kan gå tillväga med sin marknadsföring i den virtuella världen.Problemformulering     Grundproblemet är att företag inte vet hur de ska marknadsföra sig i den virtuella världen Second Life i relation till den fysiska världen. Detta leder till frågeställningarna: Vilka faktorer bör företag ta i beaktning vid en etablering i Second Life? Använder företag Second Life för att skapa varumärkeskännedom eller för försäljning? Hur kan företag kommunicera ut sitt varumärke i den virtuella världen?Metod                               Uppsatsen är en kartläggning av den virtuella världen Second Life.

This essay describes social workers view on the action contact person. The study was qualitative and six social workers were interviewed on the topic. The effort contact person were chosen as the object for this study since it is the most common action given to young people, despite the lack of research about this subject. The result was analyzed out of conduct action theory and the theory of street level bureaucrats as well as scientific research in this area. The result of this study shows that most of the social workers consider the action as positive.

The study of the French market for softwood has been done in collaboration with VIDA AB. The aim of the study was to investigate important product quality and service quality dimensions, the customers? perception of the offering and generally describe the French market and present actors. The market for softwood around the world changes over time and new markets can mean opportunities for the sawmilling industry. The French market is the second biggest European market for softwood, has had presence of actors with sourcing of raw material from the Nordic countries for decades and there is a growing interest for building with wood. Theory being used is about the different dimensions that make up the total quality of softwood, together with intangible dimensions making up the total offering that helps the sawmilling industry to create positive perceived value for the customers. Methodological approach in the study was a case study research design, aimed at providing knowledge about one specific subject in one context. The general description was mostly carried out by literature studies and data from various statistics sources.

In this essay I want to investigate how the poodle strategy affects a person?s credibility when he or she uses it. The poodle strategy is a strategy, which someone uses when he or she is scrutinized by the media. It?s primary purpose is to suppress further media coverage but it is also a strategy for defending oneself and hence rescuing one?s reputation either as a private person or as an official.The essay?s research questions are:How has the strategy been applied for defensive purposes and what are the results?To which extent can the Stasis theory and Benoit?s theory on Apologia be connected to the strategy?Does the strategy affect the user?s credibility?To answer these questions four cases from the political sphere in Sweden where persons have been said to have ?done a poodle? have been analyzed.

This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group?s Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. Insurance companies such as Skandia operate in a highly competitive environment.

Involving prospective users in a development process is important. This makes it easier to make a more usable product. This thesis is about developing an intranet targeting a school and focus is aimed towards intranet usability.The reader is given knowledge into how to design and implement an intranet using persona. Design and develop by using persona is difficult when there is a group with large variety of knowledge, age and technology interest, so as in this case. Persona although always helps during the development phase because of the strong links to the personas that are created, which gives developers a constant reminder of the end users of the system.The thesis describes how information is collected and processed.

GCM is a product information management system which handles data for consumer packaged goods. GCM was developed during the middle of the nineties and was acquired by Prevas AB in 2004. The GCM application relies on the services provided by the organization GS1, which supplies global specifications and validations for trade items across several sectors. GCM is updated regularly due to the frequent changes in specifications from GS1. However, the overall graphical user interface design has not been redesigned during these years.This dissertation studies possible improvements for the webpage that handles product data in GCM.

The purpose of this paper is to explore how masculinity and femininity are constructed in the magazine Veckorevyn, through a critical discourse analysis of 18 articles from six issues in 2011. This is done by using a variety of theories and previous research results, which is gender theory, the theory of late-modern society and media theory. The analysis shows that Veckorevyn depicts virility and feminine differently. Furthermore, pointing the results from the analysis that a change of manhood and womanhood takes place in the social practice. The selection of articles from the magazine also shows that Veckorevyn seems to promote gender equality. .

Nordic Marine Sauna AB has, since 2005, designed, manufactured and sold floating saunas. Theproduct are characterised by a well thought thru and appealing design and its high quality. Thecompany is now intending to open a new business area by starting a subsidiary, NordicSubmarine Sauna AB, which will design submerged saunas. The expected customers are leisureand conference centres as well as customers that seek an experience out of the ordinary.Due to the products technical complexity a master thesis was adverted. The task was to do aninvestigation whether such a product is technically viable.The job involved research of existing products and constructions material as well as designingthe product with CAD and FEM-programs.

This essays overarching aim is to contribute to the theoretical discussion of transformation processes that are shaping the urban landscapes and further to problematize contemporary planning discourses in Sweden. Drawing on the concept of Foucault?s heterotopia and actor-network theory for spatial analysis, the paper seeks to analyze the complex urban landscape transformation process as an emergent property of human and non-human actor-networks seeking to transform and order space. With the district of Rosenlund in Gothenburg as a starting point, this thesis intends to examine how the cultural infrastructure - used by the residents and visitors of the city - are related to the city's planning and development processes. The case study is based on a boat (Rio Rio) in Rosenlund canal that is defined as a cultural infrastructure.

The aim of this study is to explain and try to get an understanding for how women who are partners to substance missusers handle their lifesituation. To fulfill the aim of the study a qualitive method is used with a focus group as a data collection method. The theoretical framework is coping theory and system theory. The results show that women who are partners to substance missusers describe that they have a lifesituation filled with stress and worry. Because of their situation the women create and adjust their behaviors.

Avsikten med detta arbete är att undersöka vilka känslor och tankar elever kan ha till djur, samt om de kan ändras när eleverna blir bekanta med djuren. Vi har valt att utföra en kvalitativ undersökning där vi kombinerar metoderna intervju och observation. Undersökningen genomfördes på tio elever i årskurs ett, där alla enskilt fick bekanta sig med en skalbagges alla livcykelstadier under ca 10 minuter. I början och slutet av varje intervju bad vi eleverna att berätta vad de kände och tänkte när de såg djuren, därefter grundade vi vår analys och tolkning av vårt material med hjälp av konstruktivismen. I vår undersökning såg vi att alla elever hade någon sorts känsla för och tanke om djuren, dock kunde det vara svårt att tyda känslorna eftersom vissa elever verbalt kunde uttrycka en känsla medan kroppsspråket visade en annan.

Influences from military theory are a part of the development of military doctrines. This thesis has, by using a method with three different dichotomies, traced and classified influences from William S Lind?s theories regarding manoeuvre warfare in the Swedish military doctrine, for land operations. The purpose has been to discuss the connection between military theory and how the Swedish doctrine for land operations (DMarkO) has been formulated. It has also been to show what this influence depends on and what consequences it will present.The examination has shown that William S.

Urininkontinens beskrivs som ett stort folkhälsoproblem eftersom över 50 miljoner personer i världen är berörda, varav en halv miljon är svenskar. Urininkontinens kan ses som tabubelagt där många med besvär väljer att inte söka hjälp och har svårt att prata om det. Syftet med denna studie var att belysa personers upplevelser av att leva med urininkontinens. Metoden som användes var en allmän litteraturstudie baserad på 13 kvalitativa och kvantitativa vetenskapliga originalartiklar. Sökorden som användes var incontinence, urinary incontinence, experience*, nurse*, quality of life*, life purpose* och grounded theory.

It is important for firms to continually develop their offerings as the business landscape develops in order to sustain their competitiveness (e.g. Schumpeter, 1934; Ansoff, 1979; Porter, 1985; Trott, 2012). In a context of globalization, rapid technology development and changing customer needs, the paper packaging industry is urged to enhance its product development activities (Hansen & Niskanen, 2007; Björkdahl & Börjesson, 2011). However, there is little research about paper packaging firms? product development processes (ibid).