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1828 Uppsatser om Product differentiation - Sida 59 av 122
Hur Internet används i konsumentens köpprocess vid handel av kläder
A study based on the consumer buying decision process to discover the typical use of the Internet in the consumer buying decision process when buying clothes. The matter is researched through an Internet survey which discovers how the consumer use the Internet in each step of the buying decision process by using predetermined options. As a result, the conclusion is that people most commonly use the traditional alternatives in the buying decision process of clothes. However, information about a product is often collected on the Internet, mostly on different webshops. The main reason, for people to buy clothes on the Internet, is that the consumers consider it is more convenient and time saving.
Decentraliserad administration av gästkonton vid Karlstads universitet
We got in contact with Marco AB, who we?ve had contact with before concerning earlier projects, to find out if they were interested in arranging a larger project for our last class (Examensarbete 15hp). They were very positive to this proposition, and soon they offered us a project regarding reconstruction of their current mechanical device that absorbs all the force from the lift itself when it is at a predefined level (sv. sjunkspärr). The current solution does fulfill the requirements that are given, however it is not a solution that gives a high level of satisfactory.
Utveckling av drivrutin till Intermec Easycoder 501 XP
We got in contact with Marco AB, who we?ve had contact with before concerning earlier projects, to find out if they were interested in arranging a larger project for our last class (Examensarbete 15hp). They were very positive to this proposition, and soon they offered us a project regarding reconstruction of their current mechanical device that absorbs all the force from the lift itself when it is at a predefined level (sv. sjunkspärr). The current solution does fulfill the requirements that are given, however it is not a solution that gives a high level of satisfactory.
Konstruktion av upprätningssystem för CICLoPE
Today there is no way of measuring or simulating turbulent flow in high Reynolds numberenvironments. The computational power required to simulate these conditions is not expectedto be available for several decades so instead the CICLoPE project aims at solving thisshortage by the construction of a long carbon fiber wind tunnel in which real measurementscan be made. To do accurate measurements it is of importance that the wind tunnel, 0.9 metersin diameter and 110 meters long, is as straight as possible.This master thesis treat the design and construction of a device which may be used to align thetunnel along a reference laser beam. A design is presented which allows the pipe to be alignedwithin about a quarter of a millimeter along its entire length. Contents span over severalscience fields such as physics, mechanics, control theory and electronics.The result is a theoretically correct design.
Måste det vara så grönt? Ett visuellt Förpackningskoncept för ett ekologiskt livsmedelsmärke
»Does it have to be so green?« is a visual communication project focused on packaging design. I attempted to challenge the clichés of graphic design for organic products and designed a packaging concept for a fictional food brand. The project had a special objec¬tive which was to explore ways to use the package as carrier for in¬formation about the enviromental impact of the packaging itself.The process included research about packaging design and its ef¬fect on the consumer, an investigation of the Swedish market for organic foods, creating and defining a brand, and designing a cohe¬rent packaging concept for a product line which communicates the brand?s values and appeals to the intended target group.The project resulted in prototypes for a muesli package, tea car¬ton and honey jar, as well as a manual that explains the application of the graphic program..
THE INDUSTRIAL BRAND MANAGER ? Product Manager and Brand Communicator.
The main objective of this thesis is to study the brand manager?s role within a global business to business (B2B) company. In order to meet the main objective we have chosen to study and analyse one global B2B company, Alfa Laval AB, Alfa Laval DK, Alfa Laval PL and its co-partners such as an advertising agency. We have also studied three global business to customer (B2C) companies, Mars, Unilever and Nestlé, to get a picture of brand managers? role and responsibilities within the B2C environment which is already quite far ahead in the development of the brand management thinking..
Differentierande Relationer på Matfronten : -Mitt Långkoks väg till middagsbordet
Syfte: Syftet med denna kandidatuppsats är att undersöka hur Collegium Restaurang & Konferens kan differentiera sin kylda färdigmat med fokus på kundens matval till kvällen, samt beskriva vilka möjligheter Collegium har att använda sig av relationsmarknadsföring.Metod: Primärdata insamlades genom semi-strukturerade intervjuer med anställda och ägare på Collegium samt genom en enkät till nuvarande och potentiella kunder. Den insamlade informationen analyserades därefter till viss del kvantitativt (enkätsvar) och till viss del kvalitativt (intervjuer och de enkätsvaren med möjlighet till fria svar) med koppling till relevanta vetenskapliga teorier. Analysarbetet har dock till största delen genomförts kvalitativt genom användningen av the constant comparative method.Slutsats: Studien som genomförts visar att kunderna inte äter färdigmat till kvällsmat särskilt ofta vilket innebär att det finns en marknadspotential. För att Collegium Restaurang & Konferens skall få kunderna intresserade av att köpa deras kylda färdigmat till kvällsmat, gärna oftare än de äter färdigmat idag, bör produkten vara lättillgänglig, resultera i en tidsbesparing men även vara ett socialt accepterat matval. Färdigmaten skall vara smakrik, ha tilltalande utseende, upplevas som nyttig och nylagad.
Överraskning ? Tidlös eller totalt omkastad?
This essay deals with the principle of surprise warfare and its development as well as the adaptation of military action that had to be made to surprise the opponent in the modern era.The concept of surprise is divided into its components in order to clarify what is required to implement a surprising maneuver, to understand the complex concept and form a theoretical framework for gathering facts in the case study.Development and adaption are demonstrated by a comparative case study where Pearl Harbor illustrates an example of historical surprise and Operation Desert Storm illustrates a modern surprise. The product will then be analyzed in order to detect the development and how military conduct is forced to adapt in order to carry out a surprising maneuver. The results shows that the military action of performing a surprise attack has had a major development and is now carried out in a different stage of the attack..
Implementation och design av relationsbaserad databas över patientinformation för cochleaimplantat
Databases are an easy way of storing information kept together and accessible and can save time by finding the information easier. Cochleaimplant could be seen as a form of advanced hearing aid, this product consists of two parts, an external part that recieves sound and sends signals to the internal part through electromagnetism. The internal part is the implant itself and is surgically placed in to the cochlea. Örebro University hospital has just started working within the field of Cochleaimplants and are therefore in need of a database to store patient related information.The database problem was solved using Microsoft Access 2003 combined with the built-in support for Visual Basic, which is a sort of programming language. The result of the thesis work was a fully functioning database according to the given specification and is now being used at Örebro University hospital..
Utvärdering och konstruktion av SVIA:s standardmaskin FeedLine
This report describes an bachelor thesis work which is performed in cooperation with SVIA that develops and sells automation solutions for the manufacturing industry. The thesis purpose was to evaluate the machine FeedLine to find opportunities for improvement in the product?s design that could lead to more standardization and thus improving the efficiency of manufacturing and assembly.Based on these basic issues suggestions for improvements were developed:How can the design of FeedLine be improved to facilitate the assembly?Can more standardization be imposed on FeedLine?s design to enable more stocking of standard components?An initial pre-study was conducted to evaluate FeedLine?s to find opportunities for improvement in its overall design. During the pre-study staff at SVIA and two of its clients was interviewed. Based on information gathered during the interviews and observations by the authors improvements was amendments.
Bildernas byggstenar : En studie om pixlar och vektorers egenskaper i form av digitala material
With a new digital world that runs parallel with our physical one, we are also facing a new type of architecture and new materials that this new architecture is built on. In this thesis I examine pixels and vectors, two of the digital materials used to create pictures. By approaching them as digital materials, I have mapped their different qualities, when and where one or the other is more or less applicable and the reason behind it. My main research question asked was the following: Are the (digital) materials challenged outside their primary fields of application, and in that case, in which way? With this question in mind, I carried out a semiotic picture analysis on four pictures, later on dividing them into four different categories, based on their different qualities and their ability to deliver information.
Standardisering av brukarrelaterade indata för energiberäkningar på kommersiella lokaler
In this thesis, input data for energy performance calculations on commercialpremises have been studied. In energy performance calculations, where internal heat gain parameters are unknown, template values that, in a reasonable way represent the activity in the room, are necessary. These values can be used as input data for whole-year calculations, or for calculations on shorter periods of time.The purpose of the Sveby project is to create standardized work practice in energy issues for the construction industry. The work in this thesis is conducted to correlate with the purpose of the Sveby project, with aims of contributing with information and guidelines for the continuing work with commercial premises.In this report, suggestions for template values for internal gains parameters, based on research and calculations in the field are presented. Suggestions on how these can be implemented in a user-friendly way for two energy performance calculation software are also given, VIP Energy and IDA ICE.
It is not all about the money ? A study on factors that have an impact on perceived quality in public sector
The aim of this report is to give the reader insight into the development of theweb-based accounting application SuperBooky. Accounting is a complex task thatmany beginner entrepreneurs struggle with. The development of this application wastherefore focused on making accounting as convenient and as easy as possible. Theend product targets small enterprises and its functionality was designed with this inmind.To make sure that the application was designed in a user-friendly way, polls werecarried out among individuals with basic accounting knowledge. These polls werethen used as a basis when the application was under development, to ensure that itwas well-suited to the target audience.This project was carried out as a bachelor?s thesis for Chalmers University of Technologyand University of Gothenburg during Spring 2015.
Farmers preferred end-values related to their use of forward contract : a means-end chain analysis
Today?s farmers are constantly affected by the fluctuating world market prices on grain and thereby the price risk that comes with the price fluctuations. The volatile prices of grain increase the price risk within the business, which in turn affects the profitability of the business. The fluctuating prices together with the increased price risk within the farm business have opened up the market for hedging instruments.
In this master thesis project, the aim is to identify the underlying end-values of 30 Swedish farmers? related to their choice of using hedging and the product; forward contract.
Två presentationstekniker för grafer : deras styrkor respektive svagheter inom en bioinformatisk kontext
This degree project has been carried out in cooperation with Enertech AB in Ljungby and is pilot study to automating all current manual soldering. The soldering process accounts for a large part of the processing cost in the production of a heat pump. The process is also a quality risk and has a major impact on the lifetime of the final product.The Main task of this project has been to evaluate automation of the soldering process, to develop automation solutions and a principle layout, to draw the design changes required for the automation and to calculate the supposed solution.This pilot study has resulted in a suggested automation solution using laser as a heat source for soldering. Calculations of the solution show that a automating a laser soldering cell is very profitable..