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1828 Uppsatser om Product differentiation - Sida 57 av 122
Utveckling av dataanalysprogram för Opcon Powerbox
Opcon Powerbox is a product developed by Opcon together with the underlying company SRM (Svenska Rotor Maskiner) where surplus heat from the industry is used through an Organic Rankine Cycle (ORC)?process to produce electricity. An ORC-process is a thermodynamic circle process in which a refrigerant is used as the working fluid. The refrigerant makes it possible for the circle process to operate at lower temperatures than the conventional Rankine process.In this master?s thesis a data analysis software for the Opcon Powerbox has been developed in which measurement data is retrieved and handled from the Opcon Powerbox.
Små företags sätt att synas
The most dominating type of company in Sweden is the small-sized business and it usually lacks its own marketing department. The purpose of this paper was to analyze several small Swedish businesses which are specialized in different sectors of the Mechanic/Technology industry but they are similar in terms of having niched products and they are leading companies in the world. The objective was to do research about how small businesses work with marketing despite its lack of resources and capital.This survey has shown that customer contacts, customer relationships and especially for those investigated companies, it was very important to focus on globalization and product development in order to build a Point of Difference..
Spel som ett berättande medium : Att kartlägga narrativets utveckling inom Tv-spel
This essay is about the use of narrative in video games, and the discussion surrounding it. For years ludologists (game researchers) and narratologists (narrativity researchers) have been arguing about how to analyze narrativity in games. While ludologists have chosen to see games as a product by itself, and therefore something to be analyzed separately, narratologists instead see games as a narrative medium alongside film, theater and books. This essay starts by taking a look at the arguments from both sides, and then introduces three questions regarding narrative in games, and how this phenomenon has changed over the past 13 years. To answer these questions, five case studies are carried out, analyzing games with the help of a new framework built on narrative theory.
Kalibrering som ett sätt att hantera bortfall : Vilken korrelation krävs mellan hjälp- och responsvariabler?
This study has the purpose of looking at the current and future position of record labels from a context involving the technological developments, while the opportunities for the artists are changing. As the actors inside them music industry find themselves in an ever changing climate where traditional supply chains are threatened by new technology, the record labels need to change the way they work in order to maintain their existence in the music industry. The study has been conducted by interviewing a number of people involved in the music industry, by using a qualitative method approach. The conclusion of the study shows that the traditional way of doing business by treating music as a product that makes revenue is gone. Instead the labels have to take on new roles formerly run by third parties in order to survive and be profitable, especially since artists can now in control of activities that used to be controlled by the record label..
Dynamiken mellan sändare och mottagare- en studie av Acne Jeans, Filippa K och konsumenten i Stockholm och Göteborg
The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many different directions which become clear in the common life. We eat sushi for lunch, we?re driving German cars and we?re having dinner with international business partners. The community also exposes the consumer for a more intense noise from offers, impact and marketing.
Känsla kontra information i fotokommunikation
Photography has a big role in information sharing today. Especially in the hotel
industry where it is the closest thing a customer can get to the product that
is being
sold. This study intends to find out how you can make use of rhetorical models
and
techniques of photography to enhance the communication skills of photos of hotel
rooms. The main focus was to understand the difference between informative and
emotional photographs and what consumers themselves focus on when choosing a
hotel, and also how to use the collected information to create a larger buying
interest
through hotel photography. Using previous research work and quantitative data
collection method, we have concluded that the informational and emotional
photography methods have obvious differences but also many similarities, and are
most effective used together and that the hotel consumer is more aware of the
images
influence then we assumed..
Interaktiv Produktpresentation åt Abu Garcia
Detta projekt har producerats i samarbete med Abu Garcia i Svängsta, Blekinge.
Vårat projekt är en interaktiv produkt presentation gjord i flash med inslag av
3d, video och ljud. Våran tanke är att användaren ska kunna se hur en
Ambassadeur Record fiskerulle ser ut både på insidan och utsidan, hur den
fungerar och vad som gör den så unik.
Det finns också video filmer som beskriver tillverknings processen, och hur man
som förstagångs användare använder en Ambassadeur rulle.
Design och bakgrundsljud är anpassad så att den ska väcka en känsla av fiske
och fridfull utomhus miljö..
Påverkan av probiotika på kariesbildande bakterier in vivo
Abstract
Cavities used to be a very common problem but over time humans have learned to take care of their teeth. However, there are still many who have problems. This problem is due to microorganisms and in particular the various streptococci and lactobacilli producing acids which loosens up the enamel on teeth. These bacteria can be found at various places in the mouth and saliva. Besides being a discomfort it can be a major problems and the damaged tooth needs to be removed or make a dental filling.
The aim of the study was to see how intake of probiotic tablets containing Lactobacillus reuteri PTA ATCC 5289 and Lactobacillus reuteri DSM 17938 affects the levels of oral Streptococcus mutans and lactobacilli over a three-week period.
Väderstation
We got in contact with Marco AB, who we?ve had contact with before concerning earlier projects, to find out if they were interested in arranging a larger project for our last class (Examensarbete 15hp). They were very positive to this proposition, and soon they offered us a project regarding reconstruction of their current mechanical device that absorbs all the force from the lift itself when it is at a predefined level (sv. sjunkspärr). The current solution does fulfill the requirements that are given, however it is not a solution that gives a high level of satisfactory.
Miljöanpassning av blöjan
Uppsatsen är ett examensarbete på 15 hp inom produktdesignprogrammet på Malmö högskola. Projektet hanterar blöjors utformning med ett resulterande förslag på hur denna produkt kan förbättras, med en fördjupning inom hållbar utveckling. Resultatet blev en blöja med inlägg, för den mer omedvetna konsumenten, som minskar antalet byten och därmed mängden miljöpåfrestande material som behöver tillverkas och slängas
I fördjupningen intervjuades Olof Kolte, framträdande industridesigner som verkar inom hållbar utveckling, och en litteratursökning på området utfördes. Förundersökningen angående blöjor baserades främst på kvalitativa intervjuer, och konceptualiseringen baserades främst på ett antal brainstorms och en metod som kallas bakåtmetoden, utvecklad av Edward de Bono, författare och konsult inom lateralt tänkande..
Dragbrotschning av invändiga profiler
High-precision cutting in metal is very complicated, a lot of parameters affect the result: what geometries to be manufactured, surface roughness and tolerances to be achieved, batch size etcetera. When pull-broaching internal parts this might be even more important, than in any other cutting operation. Everything is machined in one single stroke and the general technology is built in to the tool, therefore big investments must be made to change the process. Milling for an example: one piece at a time is machined away, and a lot of parameters can be changed easily.It is very high pressure on the cutting-edge when the broach is cutting. To achieve the specified product and to avoid unnecessary toolwear it is essential to use the right cuttingfluid and the right cuttingspeed for an example.
Reklam, mat & ko(n)sten att synas : En kvalitativ studie av fyra reklamfilmer från Coop och Lidl
Almost every commercial in television nowadays aim to sell a product or service. This researchpresents two big actors in the grocery chain and their respective commercials. The two actors thatare presented in this research are Lidl and Coop. Both Lidl and Coop are among the largest grocerychains in Sweden. By examine two commercials from each company we aim to find how theircommercials are structured.
Den elektroniska handeln och Relationen mellan Kund och Leverantör -Ett kundperspektiv
Background: Commerce over the Internet has exploded in recent years. For many companies it has become a necessity to offer their products overthe Internet. This new market ought to change the conditions for relations between customers and suppliers. Purpose: Our aim is to describe and analyse the factors that influence the relations between customers and suppliers, from a customer view, when commerce is conducted over the Internet.Delimitations: The study is limited to B2B commerce with IT-products. Methodology: The thesis is based on a study of the company IMS, their e-commerce site and organisations that buy IT-products over the Internet.Conclusion: Internet opens up new possibilities for custom designed offers.
CAP KC3-12 : Design and finite element analysis
In offshore oil production FMC Subsea systems use a product called cap. The cap´s mainly task is to protect hubface and seal areas on inboard hub against dirt, corrosion and mechanical damage under installation of a subsea system. A new model of a cap has been designed and analysed using finite element method. The model is called KC3-12 and has a new function, emergency release, which is a backup method for the ROV (remote operated vehicle) to release the cap from the hubface when it is placed under water. The cap KC3-12 was found to fulfil the criteria under the test load pressure, according to ASME VIII, div2.
Upplevelser som verktyg för differentiering av snabbrörliga produkter inom dagligvaruhandeln: en modell för kommersiell produktdifferentiering
Dagligvaruhandeln är en bransch med hård konkurrens. Detta sätter en press på företagen att paketera sina produkter på ett sätt som differentierar dem från övriga marknadens produkter. Vi har sett problematiken i detta och tagit fram en modell som ger produkten en differentiering i form av upplevelser som berikar kunden med ett mervärde.Rapporten utgår från metoder och teorier som skapar en förutsättningen för att kunder ska intresseras, involveras och engageras i en produktupplevelse vilket ska resultera i köplust. Detta gör vi främst genom att behandla ämnen och teorier så som konsumtionsupplevelse, konsumentens beteende samt upplevelseekonomin och teorier där inom så som; the progression of economic value, the experience realms, tre generationer upplevelse, sinnen, tematisering, storytelling samt Kano-modellen. I rapporten diskuterar vi även ämnen som dagligvaruhandel, individanpassning och varumärke.Uppsatsens syfte ?att ta fram en generell modell för kommersiell differentiering av snabbrörliga produkter inom dagligvaruhandeln utifrån upplevelseekonomin? undersöks utifrån ett positivistiskt förhållningssätt med en deduktiv ansats och är grundad på en forskningsöversikt.