Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

The environmental assessment system Miljöbyggnad is a Swedish system initiated by Bygga-Bo-Dialogen to assess buildings with regards to three main areas; ?Energy?, ?Indoor climate? and ?Materials?. A building can obtain three different classifications depending on how well it manages to meet the demands. GOLD is the highest classification and is followed by SILVER and BRONZE. The majority of the measures needed to comply with the demands are done during the design phase.

The purpose of this thesis is to identify the factors that drive efficiency and effectiveness in technical development projects performed at A?F?s department of product development. In addition to identifying and analyzing these factors, the thesis also analyzes what needs to be taken in to account in order to implement a measurement system that is able to both monitor and control the identified factors.The thesis has been performed in a qualitative manner. It is based on interviews with people from several different technological companies, within different lines of business, all of which are customers to A?F?s department of product development.The results show that there are seven critical factors for project efficiency and effectiveness.

The shooting sport is one of the most widespread sports in the world and it isbeing practice in most countries. Based on their own experiences, in competition -and hobby shooting, the client M4Solutions found a demand and need for ashooting target that is manufactured in Sweden.The purpose of the project has been to develop, with the help of Marcus Walldén,two shooting targets from idea to finished product. These two shooting targets,Plate Rack Target and Dueling Tree, would each be equipped with a mechanicalresetting system but will in the future have the ability to be provided with anelectronic resetting system.The project from the client was divided into two theses. One of these two, writtenby Marcus Walldén, focused on the tripod parts and the overall design work forboth Plate Rack Target and Dueling Tree. The thesis that is presented in thisreport have focused on resetting systems, the design of protective plates and otherperipherals for both shooting targets.This work has primarily been in CAD environment where design, constructionand development has been given free rein.

På dagens hårt konkurrensutsatt marknad är inte bara priset en viktig konkurrenskraft, även relationen mellan kund och leverantör kan spela en avgörande roll för om det blir en affär eller inte. Möjligheten att låta kunden vara delaktig i produktutvecklingsprocessen är även ett sätt att stärka kundrelationerna. Uppsatsens syfte har därför varit att undersöka kundrelationerna både från leverantörens och kundens perspektiv. Avsikten med uppsatsen var även att undersöka hur kundrelationer och kundinvolverad produktutveckling kan användas för att skapa konkurrensfördelar inom Business-to-Business. Almedahls var även intresserade av att närmare undersöka möjligheterna för digitaltryck, vilket är en ny tryckprocess för företaget.Vi gjorde därför en fallstudie på Almedahls, ett tillverkande företag inom textilbranschen.

This study illuminates one part of the mathematic teaching in school, which is mathematical problem solving in groups. It examines teacher?s and student?s ideas about what conditions it takes to be able to learn in groups. Further on, it studies the importance of group structure when it comes to working with mathematical problem solving in groups from a process focused and/or a product focused learning. Through observations of student groups and interviews with the students and the mathematic teachers, the material has been compiled and analysed under three different headings: conditions for learning in a mathematical problem solving situation, importance of group structure in a mathematical problem solving situation and process versus product.

The purpose of this thesis is to identify the factors that drive efficiency and effectiveness in technical development projects performed at A?F?s department of product development. In addition to identifying and analyzing these factors, the thesis also analyzes what needs to be taken in to account in order to implement a measurement system that is able to both monitor and control the identified factors.The thesis has been performed in a qualitative manner. It is based on interviews with people from several different technological companies, within different lines of business, all of which are customers to A?F?s department of product development.The results show that there are seven critical factors for project efficiency and effectiveness.

Background: Today, the environment of a company is characterized by quick changes like leaps of technology and market shifts. The problem is how this turbulent environment and an uncertain future affect how a company creates strategies and how its structure is adapted. Can a certain choice of strategies or a certain structure be a way of dealing with an changing environment? Purpose: The purpose of this thesis is to explore if and how Banverket Telenät, as an example of a company in a turbulent business like the Swedish telecom industry, tries to deal with an uncertain future through strategy and structure. Procedure: We have carried through a qualitative case study with interviews and gathering of additional information concerning the business.

It is a well-known fact that textiles and carpets have benign sound-absorbing properties. It is desirable to have quantified values of these properties ? especially for architects and interior designers. They often need to be able to giveaccount for the acoustic properties of their designs at a relatively early stage and sometimes have strict acoustic classifications imposed upon them by their contractor. A product with documented acoustic properties would aid when prescribing interior elements.The purpose of this thesis is to develop a wall-mounted panel in hand-tufted material ? aesthetically pleasing and versatile but also having documented and quantified acoustic properties.

The purpose of this thesis is to through the analysis of interviews with finance professionals in listed companies answer the question on what lies behind capital structure decisions, and to see how well the prevailing theories fit the answers. This article is an explorative and descriptive hypothesis creating study. We have used a qualitative method to analyse practice through theory. We have conducted telephone interviews with CFO:s and financial executives in Swedish listed companies on how they reason when they make capital structure decisions. We have then thoroughly reviewed the theory and empirical tests of the theories.

The purpose of this thesis is to identify the factors that drive efficiency and effectiveness in technical development projects performed at A?F?s department of product development. In addition to identifying and analyzing these factors, the thesis also analyzes what needs to be taken in to account in order to implement a measurement system that is able to both monitor and control the identified factors.The thesis has been performed in a qualitative manner. It is based on interviews with people from several different technological companies, within different lines of business, all of which are customers to A?F?s department of product development.The results show that there are seven critical factors for project efficiency and effectiveness.

Detta är en fallstudie med Axcent of Scandinavia som studieobjekt. Studien behandlar varumärket och imagen hos företagets klockförsäljning. Syftet med den här studien är att studera och analysera Axcent of Scandinavias tänkta image i jämförelse med konsumenternas upplevda image dels i Sverige och dels internationellt.Författarna har använt tillfällighetsurval som underlag för enkätundersökningarna. En intervju med Chief Operating Officer på Axcent of Scandinavia, Liisa Männistö, har genomförts. Detta för att beskriva den tänkta imagen.Resultaten från enkätundersökningarna och ?2 -testen visade harmoni beträffande den tänkta imagen och den upplevda imagen i Sverige.

Organizational culture is a widely discussed topic. Today job mobility in society is increasing as well as part-time employment. This study aims at investigate how organizational culture is maintained in an organization where employees work as combiners of different work occupations. The study is a case study of the department of Art at Konstfack (The University College of Arts, Crafts and Design). The organization is unique in the respect to that the majority of the employees have part-time employments within Konstfack combined with their parallel own artistic occupations.

Due to the well-developed rhetoric and the relative easiness to estimate costs, cost considerations are usually more in-depth than revenue considerations when discussing strategies impact on profitability. To avoid dysfunctional companies and poorly judged strategy decisions it is necessary to develop the rhetoric of revenue considerations.By collecting data from 230 respondents in a quantitative study of two grocery stores in Mora, the study aimed to assess the relationship between choice of generic strategy and self-reported buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer frequency, number of goods and cost of purchase. However, due to a poor data collection method, the results are weak, and should therefore be questioned. The study indicates that reliability considerations for behavioral measures should be treated in the same respect as psychological measures, and therefore illuminates the need for new methods and measures to be developed..

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.