As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are familiar with, or a brand whose identity appeals to us. The brand thus has a major impact on both consumers' decision-making in connection with the purchase, but also for business success.

Projektet har gjorts för företaget Björn Borg med inriktning mot design management och designstrategi. Arbetet delades upp i två delar, under den första delen genomfördes research på såväl Björn Borg som på ämnena design management och designstrategi, i form av litteraturstudier, intervjuer och observationer. Detta ledde till att ett problemområde identiferades och att en ny produktutvecklingsprocess utvecklades genom designstrategiskt tänkande. Den andra delen behandlade hur två exempel- produkter utvecklades genom den framtagna processen för företaget. Slutsatsen blev att den nya processen skapar ett mer förankrat designarbete hos företaget som kommer att ge ett mer fokuserat uttryck på marknaden..

The aim of this dissertation is to examine and compare William Easterly?s and PGU?s (Shared Responsibility: Sweden's Policy for Global Development) different views on development and international development cooperation. The methodological approach chosen in this study is an analysis of ideas based on the following questions:1. Which principles should be applied to development and international development cooperation?2.

This diploma work was conducted in collaboration with the Swedish civil engineeringconstruction company Skanska Construction in Stockholm. Their interest is todevelop a number of type approved form constructions which can be used during theconstruction of concrete walls. Skanska focuses on improving safety on their projectsand both supervisors and workers have a need for approved form constructions inthe current situation.The study is focused on safety and the purpose is to facilitate the preparation beforethe form work can begin. By studying the literature of the subject and conductinterviews with employees at Skanska Construction, the understanding of the issueand knowledge will be increased.Literature studies, interviews together with production and design have been thebasis for a successful study. The work has resulted in three types of approved formconstructions to Skanska Construction and the drawings can be used of employees atthe company.

?Medicines are available in different forms and often have different types of compound components. More and more drugs are found on the market. This means that professionals who handle different medicines must have access to more and more information.The information available includes information about side effects, active substances, interactions and pill identification. You may want to access different information, depending on your profession.

It is important for firms to continually develop their offerings as the business landscape develops in order to sustain their competitiveness (e.g. Schumpeter, 1934; Ansoff, 1979; Porter, 1985; Trott, 2012). In a context of globalization, rapid technology development and changing customer needs, the paper packaging industry is urged to enhance its product development activities (Hansen & Niskanen, 2007; Björkdahl & Börjesson, 2011). However, there is little research about paper packaging firms? product development processes (ibid).

Detta examensarbete behandlar hur individers mål, ståndpunkter och attityder kring ett föremål kan användas i föremålets design för att individerna lättare skall kunna identifiera sig med föremålet ifråga samt betrakta det som eget och/eller vänligt sinnat. Denna metod för design av föremål testades genom design och modellering av ett stridsfordon, vilket sedan utvärderades i en enkätundersökning tillsammans med ett redan existerande västerländskt stridsfordon. Syftet med undersökningen var att undersöka vilket av stridsfordonen som målgruppen ansåg vara lättast att identifiera sig med/framstod mest som egen.Undersökningen visade att stridsfordonet som designats med tanke på målgruppens  mål, ståndpunkter och attityder också i större utsträckning upplevdes  som vänligt sinnat/egen..

The thesis in product development ? mechanical design includes 15 credits and was carried out during the spring of 2014 at Semcon in Eskilstuna. The task is to construct a special machine for positioning and orientation of a key blank found in six different shapes, the construction is a part of a larger machine for encoding the key blank where a pick- and-place device or robot pick up the key blank and deliver it further in the process. The entire construction is designed for ASSA OEM Gothenburg.In order to accomplish the project the first step was to analyze the existing solutions to similar problems on the market in a current situation analysis to create an understanding of the problem. This was followed by a flow analysis and a functional analysis to get a deeper understanding of the problem and structuring the machine's process flow and its features.

Background: There is no guarantee that products should be equitable produced. Many products in today's trade is produced by minors, resulting in poor working environment, and gives the workers low payment. Fairtrade is the only label on the market that ensures that farmers receive fair payment for their products. Aim: The central aim with our work is to see what the future consumers, in other words students from Lund's university, Malmö College and The Swedish University of Agricultural Sciences in Alnarp, think about products labeled with Fairtrade, and what they consider is value creation for food products. Students are often relatively young; they educate themselves and have new thoughts and valuations about how the world should be.

The theme in this report has been how to benefit experience from accident investigations. The demand on the municipality to perform accidet investigations is relatively new, and maybe they aren?t clear what the demands means. This causes that there might be a problem to benefit experience from accident investigations, for improving the overall safety in the municipality. The main purpose of this report has been to clarify how experience from accident investigations, can be of benefit to society on a local level.

Det pågår stora förändringar i världen gällande begreppet design och rapporter har kommit både iSverige och Europa om hur design kan lösa samhällsproblem. Design kan användas som ettverktyg för problemlösning i en arbetsprocess eller som konkurrensfördel i en strategi för attutveckla produkter och tjänster utifrån användarens behov.Forskning finns om hur privata vinstdrivna företag använder design som konkurrensmedel.Syftet med vår studie är att undersöka hur vi med hjälp av design kan skapa en strategi för enorganisation i den offentliga sektorn som kan lösa kommunikationsproblem med fokus påkundtillfredsställelse. Undersökningen syftar till att svara på hur den offentliga sektorn arbetarmed design och hur en designstrategi inom den offentliga sektorn kan se ut, samt om det finnsnågra hinder vid implementering av design.Studien baseras på en kvalitativ metod i form av djupintervjuer, samt en kvantitativenkätundersökning utifrån en fallstudie på Arbetsförmedlingen. Datainsamling av det empiriskamaterialet har gjorts på fallföretaget samt på tre ytterligare tjänsteorienterade organisationer somär finansierade av staten och ett produktorienterat företag. Empirin har analyserats utifrånföretagsekonomiska teorier samt designteorier och den privata sektorn har ställts mot denoffentliga sektorn för att hitta likheter och skillnader dem emellan.Resultatet av studien visar på att design används inom den offentliga sektorn och resultatet visaratt det inte finns några hinder för den offentliga sektorn att jobba med design, men att det iblandkan vara mer svårimplementerat på grund av komplexa organisationer och en målgrupp som ärhela den svenska befolkningen.

The aim of this final thesis is to make it easier for the customer of a new designed house to get a picture of what the house will look like inside before it has been built.A method, which can be applied by any construction company who likes to visualize there buildings, has been designed and tested. One works after a regular design planning which is transformed into a three dimensional model of the house. In a rendering program, materials and surfaces are chosen for the model and then a picture of the finished product is made. The programs used for this work are ADT 2006 and VIZ Render.To evaluate the use of this method I?ve chosen to cooperate with LB-Hus which is a housing company that is specialized in building detached houses.

The rise of social media has put a focus on the division of owned, paid and earned media, where earned media has recently been hyped at the expense of owned and paid media. Due to a novel area we examine the differences and effects of using owned and paid media, specifically for packaging versus newspapers. Owned and paid media showed no significant differences regarding credibility, persuasion and perceived commerciality, which restored owned media?s status, especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied.

A large part of Sweden?s green, urban landscape is covered by lawns. Approximately 80 000 ha of maintained grass lawns are part of public courtyards, schoolyards, parks, golf courses, sport fields and traffic environments. Beyond this figure, the lawn is also an essential element in most private villa-gardens. Lawns have become a universal phenomenon through the dispersion of landscape aesthetics from the Western world.

In recent years, employees at large companies have started to demand that their employer should work more for good causes. The money the company wants to donate to charity is distributed mostly through a vote to decide where the money will be remitted. The purpose of this design case is to develop a design concept for a web-based donation service that involves all employees at a company. Furthermore, the authors of this study intends to explore how the motivation for employees of a company can be affected by participation in this service. In this design case, the service function, quality and concept was tested and evaluated.