Problematisering: Vikten av arbetsgivarvarumärket har växt i betydelse tack vare den brist på välutbildad arbetskraft som råder. För att företagen ska kunna locka till sig och attrahera anställda till företaget blir rekryteringsannonser och företagshemsidan viktiga medium. På hemsidan och i rekryteringsannonserna har nämligen företaget möjlighet att väcka nyfikenhet och visa upp företagets identitet och kultur. Det som kommuniceras i annonserna och på företagshemsidan anses även ha stor betydelse för hur företagets image uppfattas av de potentiellt anställda. Därför blir det viktigt att de svårgripbara delarna av ett arbetsgivarvarumärke ger både existerande och potentiellt anställda de rätta associationerna, samt att dessa associationer kan byggas upp genom samverkande aktiviteter mellan marknadsförings- och HR-avdelningen.

This project has been created with the assistance of Fredells. Fredells is a Stockholm based company with a focus on the retail of building products. Fredells also produces prefab- or prefabricated products which are either completely or partially ready for assembly the moment they arrive to the building site. These prefab-products are primarily delivered to customers within the Stockholm region. The building industry is a conservative market where the incentive to changes has been relatively low compared to other industries.

The project, Flexible Snowboard System, has been carried out by the project group independently and is a module developed for snowboarders, ski rentals and ski schools. The problems of today?s solutions are that they cause the user an inconvenient standing position when riding the ski lift or skating the transportation slope, also mounting, adjustments and disassembling of the bindings are time consuming and brings undesired wear to the screws and screw holes. In addition any adjustments require that the user steps out of the bindings and have tools at hand. Flexible Snowboard System is a universal module which means that it can be assembled with all of today?s snowboards and bindings.

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.

GKN Aerospace Sweden (GAS) utvecklar och tillverkar motorkomponenter för både den civila och militära flyg-och rymdindustrin. En av produkterna som GKN tillverkar är en outlet guide vane(OGV), vars funktion är att omdirigera det axiella luftflödet från fläkten. OGVn är den mekaniska länken mellan kärnstrukturen och fläkthuset. Ett viktigt mål är att minska vikten på motorn samtidigt som dess diameter ökar när motorerna blivit allt större.For att lösa detta krävs ett material med hög hållfasthet i förhallande till vikten. Ett examensarbete som föregår detta har utvecklat ett koncept som innefattar en OGV i en viss GKN-utvecklad tekonologi.

Följande studie är ett bidrag till forskningen inom strategisk kommunikation och varumäkeskommunikation. Huvudsyftet med studien är att klargöra och finna svar på huruvida varumärkena Audi, BMW och Mercedes-Benz lyckas vara särpräglade i sin kommunikation. Studien ämnar även klargöra var de särpräglade dragen gör sig synliga. Genom att studera varumärkenas homogenitet, och inkongruenta inslag, inom de två dimensionerna; retorik och grafik avser resultatet ge svar på varumärkenas koncept och således tydliggöra de särpräglade dragen i kommunikationen.Önskan med studien är att ge mottagaren en vidare inblick och förståelse för varumärkesskapande och varumärkeskommunikation i en snäv konkurrenssituation. Målet är att besvara de två frågeställningar som studien vilar pa?, följaktligen: 1) Hur skiljer sig Audi, BMW och Mercedes-Benz varumärkeskommunikation åt utifra?n inkongruens och homogenitet? 2)    Lyckas    varumärkena    vara    särpräglade    trots    den    påtagliga    konkurrensen? Studien utgår huvudsakligen från tre teoretiska ramverk; 1) Teorier kring inkongruent varumärkeskommunikation,    2)    teorier    om    det    traditionella    perspektivet    inom varumärkeskommunikation, 3) teorier om de tre dimensionerna inom studerandet av varumärken.

An increasing global tourism offers great opportunities for Sweden as a tourist destination. However, an attractive destination requires competitive destination marketing strategies. Tourist destinations often include a complex network of stakeholders of small and large en-terprises that represent both the public and private sector. One condition for successful des-tination marketing is that all of these stakeholders collaborate in their marketing to create an integrated and powerful image. Another important aspect in terms of increasing the des-tinations competitiveness is that the local tourist companies are "export-oriented", in order to ensure that international tourists are looked after appropriately.This study has focused on the destination marketing of Stockholm.

Companies become more and more aware of the added values of the packaging. A well chosen and developed packaging can reduce the costs for the companies through reduced costs for transports, reduced quantity of waste and discards and increased goodwill for example. The companies? costs for salaries can also be reduced due to the increased packaging handling efficiency and the reduced costs for sick leave, reduced work capacity and rehabilitation etc. that can arise when handling poorly developed products and packaging.

Green public procurement (GPP) can be used as an instrument to reduce carbon dioxide emissions, and consideration of environmental aspects within public procurement is becoming more common in Sweden and internationally. Two product groups that have been pointed out as especially important are transports and electricity, where the opportunities for public purchasers to reduce emissions are relatively large. This paper studies GPP which aims at reducing emissions, primarily of carbon dioxide, through environmental requirements within these two product groups. A theoretical analysis of cost-effectiveness, transaction costs and effects on technological development is performed, followed by a closer study of how these aspects appear in practice within GPP. The results indicate that a cost-effective allocation of reductions between the two product groups is most likely to be attained if the main part of emission reduction is achieved through environmental requirements on electricity. The cost for emission reduction within transports is relatively high, especially for heavy transports. For transportation services, more generally focused requirements on emission reductions could probably give greater environmental gains, but the existence of transaction costs steer the environmental requirements towards more technology specific types.

Purpose: The study aims to analyze how companies can learn from past communications in critical situations and during corporate crisis, and see how they use this knowledge in the management of subsequent critical situations and corporate crisis. Furthermore, the media is analyzed to see how the newspaper industry chooses to reflect an organization and its actions, and also to see if the pressure through articles in the newspapers has an impact on the extent of the situation.Method: A qualitative case study of Sweden?s largest food company, ICA Sverige AB, where knowledgeable people in media management within the company are interviewed using semi-structured interviews, with support of quantitative methods by a collection of articles from the news press.Theories: Concepts, theories and models in crisis management and communication has been applied to relevant data. These comprise Knowledge Management, a communication template in crisis management, The Situational Crisis Communication Theory (SCCT) and the model Content of crisis communication.Empiric: Based on the quantitative data consisting of articles from four Swedish news sources: Svenska Dagbladet, Dagens Nyheter, Aftonbladet and Expressen, a semi-structured interview guide was created and carried out with the person within ICA who possesses knowledge of the subject area.Conclusion: ICA has during the priod studied exhibited to have used the concept of Knowledge Management in the development of their routines regarding product recalls at product defects. The relationships between ICA and the media have shown improvements, which has resulted in ICA percieve the media coverage as balanced, true and fair..

AbstractThe assignment were assigned by Camatec Industriteknik AB. Camatec is a Karlstadlocated consulting company, they make everything from pilot studies to complete projects in mechanical design and calculation. They even have their own patented product, Camcoil. It is a winder for steel strips and is used for example with hardening of the steel strip. The assignment has been to solve the problems encountered by some customers within this product.

SMC Pneumatics is a world leading company in pneumatics. In Sweden, they have about one third of the pneumatic market. The company has noticed that their air preparation series not always have the appearance that the costumers are looking for. Their competitors have on their similar products put more effort in making them more attractive. To solve this problem it has in this project been developed a concept for aForm Shell.

This thesis gives suggestions as to how to design a wooden-based wave-power buoy. The thesiswas carried out at Uppsala University in collaboration with the Division of Electricity and AppliedMechanical Engineering. The product was conceived and developed taking into consideration anumber of requirements put forward by the supervisor, Magnus Rahm. The most importantdemands were that the material used should be able to withstand pressure from the sea withoutbeing damaged and that the production costs should be low.Department of Engineering Sciences, Division of Electricity at Uppsala University was visitedseveral times to discuss issues including the various ideas with the supervisor Magnus Rahm, andwith several people in the department.The work started by studying available literature in order to get background information aboutsuitable methods available for the project and to see how similar projects were carried out. Thereason for this was to get a better understanding of this particular problem and how to solve it.After consulting the supervisor, the group decided to construct four different buoys using fourdifferent materials.

This thesis gives suggestions as to how to design a wooden-based wave-power buoy. The thesiswas carried out at Uppsala University in collaboration with the Division of Electricity and AppliedMechanical Engineering. The product was conceived and developed taking into consideration anumber of requirements put forward by the supervisor, Magnus Rahm. The most importantdemands were that the material used should be able to withstand pressure from the sea withoutbeing damaged and that the production costs should be low.Department of Engineering Sciences, Division of Electricity at Uppsala University was visitedseveral times to discuss issues including the various ideas with the supervisor Magnus Rahm, andwith several people in the department.The work started by studying available literature in order to get background information aboutsuitable methods available for the project and to see how similar projects were carried out. Thereason for this was to get a better understanding of this particular problem and how to solve it.After consulting the supervisor, the group decided to construct four different buoys using fourdifferent materials.