Sök:

Sökresultat:

2211 Uppsatser om Product branding - Sida 50 av 148

Formgivning av ögonduschkork : Examensarbete, formgivning

This Master thesis was written for Lantmännen Agroetanol in Norrköping concerning the layout of their finished goods inventory and unloading of feed after introducing a new product mix. Lantmännen Agroetanol has two production lines which produces feed. Both lines lead to six silos, used as inventory of finished goods. The feed from the two production lines differ in terms of quality, where as Lantmännen Agroetanol wants to separate their finished inventory in order to charge a higher price, by selling the better product as a premium. With two different feed products the yearly revenue is expected to increase which motivates a research about the current capabilities and necessary changes to be made in the factory.

Personliga varumärken på Twitter

Varumärken är idag viktiga för att sticka ut på marknader som kännetecknas av högkonkurrens. Uppkomsten av personliga varumärken har gett varje person möjligheten attutforma sitt eget varumärke för att differentiera sig från andra aktörer i branschen. Inommusikindustrin används personliga varumärken frekvent för att differentiera sig. Genom attanvända sociala nätverk kan artister kommunicera sina personliga varumärken i en ny kanal.Med sociala nätverk kan man ta del av kända artisters kommunikation oberoende av tid ochrum. Forskning kring kombinationen av personal branding och sociala nätverk, är idagbristfällig.

Kommunikationshjälpmedel Sound and Display Communicator

During the last year in the Innovation Engineering Program, at Halmstad University, a degree project was performed that was carried out during Fall semester in 2006 and Spring semester 2007. The project was performed by two students in corporation with LIC Audio AB, a company in Stockholm. The degree project was meant to result in a communication aid for people with a cognitive handicap. The project focused on people suffering from dementia because of the expressed need within this group. This aid should first and foremost help in a conversation between a person with dementia and another person, like a relative or nursing home staff.

Betjäningskostnader i olika distributionskanaler: En fallstudie av ett svenskt bokförlag

In a time of economic turmoil and financial crisis profitability matters rise higher and higher on company agendas. Many companies are pressured to find profitability to avoid layoffs or even bankruptcy. Profitability essentially depends on the margin on the product or service sold and the costs associated with selling these products or services and hence these areas are of vital importance if companies are to improve profitability. Previous research has focused, for the most part, on product profitability while customer profitability has received less attention. This study is based on a case study of a Swedish publishing house and aims to investigate how the company?s Cost-to-Serve varies between its distribution channels.

Employer Branding : ett första steg i att identifiera värdeerbjudandet utifrån tjänstemän och medarbetares föreställningar i ett service- och logistikföretag

Employer branding är en strategi som allt fler organisationer börjar använda sig av för att nå konkurrensfördelar genom att vara en attraktiv arbetsgivare. Medarbetare beskrivs vilja ha en långvarig och lojal relation till organisationen då de upplever fördelar i organisationens värdeerbjudande och genom det identifierar sig med organisationen. Strategin har vuxit sig starkare i takt med att medarbetarna allt mer ses som organisationers viktigaste resurs och medarbetarna ses som länken till organisationens prestation. Denna studie har som syfte att skapa en förståelse för vad som kännetecknar medarbetare och tjänstemäns föreställningar om deras arbetsgivare och hur dessa kan påverka arbetsgivarens employer brand för att kunna utveckla och stärka det. Vi har i studien inspirerats av den kritiska realismen och antagit en kvalitativ ansats.

The Purchase Decision Process Revisited: The Role of the Internet on Swedish Consumer Behaviour

The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used a quantitative approach, and a survey (n=120) was conducted. It was concluded that men and women are equally influenced by traditional word-of-mouth, but more men than women search for product information online and they are more likely to let their purchase decision to be influenced by it. Women tend more to trust commercial sources.

PSQS ? Power Supply Quality Simulator

Kitron had wishes to be able to test and measure how disturbance affects their vehicle electronic units before they have been verified by SP Technical Research Institute of Sweden in Borås. This work started with the writing of a demand specification together with Kitron for a product PSQS, Power Supply Quality Simulator, which can generate some test pulses according to a standard for electronic units to Volvos vehicles. A design proposal was developed with the help the demand specification and was verified with the help of simulations. All electric schematics was designed with the guide of the design proposal. The pulses realized in the works of this thesis are those which Kitron experienced that they have a need to test in their own premises and which are possible to generate with the means available.

Ett besök på det lokala Internetbankkontoret : En studie om decentralisering av Handelsbankens webbtjänst

"Handelsbanken är en av nordens största banker med ett gott rykte och nöjda kunder, vilket studien även visat. Bankens märkesvärde grundar sig på en decentraliserad organisation, där varje kontor ansvarar för kunderna i sitt eget närområde och arbetar aktivt för att ha så nöjda kunder som möjligt. Eftersom varje kund tillhör ett visst kontor skapas ofta en relation till personalen på det kontoret och en känsla av tillhörighet uppnås. Många kunder upplever mindre och mindre av denna relation efter att många bankärenden utförs på internet. Kunder som använder internettjänsten för sina ärenden får fördelen med större kontroll och frihet över sin ekonomi, men för Handelsbankens del innebär det att de förlorar relationen med sina kunder.

Utveckling av Innovativa Småskaliga Elförsörjningskoncept : - Minor Field Study i Namibia

A large part of the Namibian low income population lack access to grid distributed electricity. This mean they are effectively shut out from basic functions such as lighting, information technologies and hygienic food handling. Hence, finding ways of providing affordable off-grid electricity is an important, not to say critical, task.This master thesis is an innovation and concept development project that has been carried out in cooperation with organisations in Sweden and Namibia. The purpose of the project has been to (1) develop a concept for off-grid electricity supply in Namibia and (2) to gain a deeper knowledge within the area of innovation and product development for the Base of the Pyramid population, i.e. the poorest, but largest, socio-economic part of the global population.Essential in this project has been to acquire user understanding and to identify user needs to create a foundation for developing the concept.

Make or buy-analys

The purpose of this thesis is to identify the factors that drive efficiency and effectiveness in technical development projects performed at A?F?s department of product development. In addition to identifying and analyzing these factors, the thesis also analyzes what needs to be taken in to account in order to implement a measurement system that is able to both monitor and control the identified factors.The thesis has been performed in a qualitative manner. It is based on interviews with people from several different technological companies, within different lines of business, all of which are customers to A?F?s department of product development.The results show that there are seven critical factors for project efficiency and effectiveness.

SPICE UP APQP

The purpose of this thesis is to identify the factors that drive efficiency and effectiveness in technical development projects performed at A?F?s department of product development. In addition to identifying and analyzing these factors, the thesis also analyzes what needs to be taken in to account in order to implement a measurement system that is able to both monitor and control the identified factors.The thesis has been performed in a qualitative manner. It is based on interviews with people from several different technological companies, within different lines of business, all of which are customers to A?F?s department of product development.The results show that there are seven critical factors for project efficiency and effectiveness.

Design for assembly

The purpose of this thesis is to identify the factors that drive efficiency and effectiveness in technical development projects performed at A?F?s department of product development. In addition to identifying and analyzing these factors, the thesis also analyzes what needs to be taken in to account in order to implement a measurement system that is able to both monitor and control the identified factors.The thesis has been performed in a qualitative manner. It is based on interviews with people from several different technological companies, within different lines of business, all of which are customers to A?F?s department of product development.The results show that there are seven critical factors for project efficiency and effectiveness.

Konceptutveckling av fyllda balanser

This examination project has been performed in collaboration with Husqvarna AB, one of the world?s leading manufacturers of both commercial and professional garden products such as chainsaws, trimmers and lawnmowers. Husqvarna AB always strive to develop and improve new and existing products and components to ensure an attractive product and a competitive position on today?s market One of these components is filled balances. This is a component unique to the company and is one of the parts in their fuel-powered chainsaws.

Att synas i butikshyllan -  En fallstudie om varumärkesexponering i butikshyllan för Brunneby Musteri och deras konkurrenter

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Design som marknadskommunikation : En studie om olika fo?retags nyttjande och effekt av estetisk och strategisk design fo?r att sta?rka sitt varuma?rke

Det finns mycket tidigare forskning och litteratur om hur design som kommunikationsmedel kan tilla?mpas i praktiken, ba?de genom estetisk och strategisk design. Da?remot framga?r inte huruvida tilla?mpningen av design som kommunikationsmedel a?r branschspecifik eller generellt ga?llande fo?r fo?retag oavsett bransch. Fo?retag kan nyttja design som ett kommunikationsmedel fo?r att kommunicera sin varuma?rkesidentitet till konsumenterna sa? att deras syn pa? imagen blir liksta?lld med identiteten.

<- Föregående sida 50 Nästa sida ->