The thesis work was conducted with the company Free2Move AB. The company is located in Halmstad and is an acting provider of wireless communications for industrial customers, mainly focused on Bluetooth? technology.In today's society most people have their music on their computer, MP3 player or mobile phone. What if you could avoid the cable between your sound system and sound source and transfer music wirelessly instead? Together with the company's engineers, I have developed a new comprehensive product for wireless music transmission.

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

The thesis was done in collaboration with EAB situated in Smålandsstenar. In the initial discussion faze on doing a thesis with them there was a need to analyze and ensure the strength of an existing product, cantilever racks. This included performing FEM calculations on a model and comparing the results with physical tests.EAB has two models of cantilever racks, a light duty and a heavy duty. Within the heavy duty model series there are five product variants that differ in both size and load capacity. We will be working with the product variant with a load capacity of 1000 kg/arm which is the variant that is in the middle of the series.When we started work on the thesis we did a literature study and couldn?t find any well defined methodology that integrates both product development and computer aided design analysis.

The purpose of this essay is to analytically review and discuss architecturalcompetitions, mainly through the general views of a few selected workinglandscape architects, architects and scientists. I have studied the moral and workethicalaspects of using graphical presentations as a mean to draw attention,rather than trying to meet the set program points.My results are derived from e-mail interviews, literature studies and studies ofthe competition entry Stockholmssfären from the competition Stockholmsportenwhich was held in Sweden early 2011.The literature studies have shown that the available literature on architecturalcompetitions and research on the subject is biased towards architecture ratherthan landscape architecture. Worth mentioning is also that there is not a lot ofavailable literature, mainly due to lacking research on the subject.The informants for the interviews were selected based upon their academicmerits and/or experience of working with or doing scientific research onarchitectural competitions. The landscape architects? opinions regardingarchitectural competitions turned out to be in many ways alike ? they seemed tohave a pretty relaxed view of competing in architecture.

The project investigates features of Romani Architecture.

Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand image changes depending on the text size where small text will have a positive effect..

The Landscape Architecture Program at SLU, Ultuna provide several design courses. Within these courses, students are mainly introduced to one type of design process, a process based on the specific site and its conditions, known as Genius Loci. This report presents a course and a design methodology from Cornell University which aims to provide students with tools for a more conceptual way of thinking about design and architecture. The design method is presented in two stages. First an introduction to the course description and objectives.

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

Aqeri has since the past year a new profile with name and logotype, which has createda need for an updated visual product identity. The company is a leading developer,producer and distributer of IT products suitable for extreme environments in industry,defense and vehicles. This new profile with the different segments has together with aproduct identity from two companies resulted in that they have no clear designidentity on their products. From this background the aim of this research is todetermine how a development of a design identity is done to implement it to Aqeri.The design identity can be defined as a product?s identity visualized through its formor appearance which defines what the product is.

The competition policy in the EU should guarantee that the competition is not distorted in the way that would prevent or create difficulties for the free mobility of goods and services between Member states. It is prohibited for companies to abuse their dominant position according to Article 82, if it affects trade. The essence of Article 82 is control of market power. The perfect competition results when supply and demand appoint the price and quantity of a product. Firms are encouraged to compete then it results in efficiency, quality products and lower prices.

The purpose of this essay is to analytically review and discuss architecturalcompetitions, mainly through the general views of a few selected workinglandscape architects, architects and scientists. I have studied the moral and workethicalaspects of using graphical presentations as a mean to draw attention,rather than trying to meet the set program points.My results are derived from e-mail interviews, literature studies and studies ofthe competition entry Stockholmssfären from the competition Stockholmsportenwhich was held in Sweden early 2011.The literature studies have shown that the available literature on architecturalcompetitions and research on the subject is biased towards architecture ratherthan landscape architecture. Worth mentioning is also that there is not a lot ofavailable literature, mainly due to lacking research on the subject.The informants for the interviews were selected based upon their academicmerits and/or experience of working with or doing scientific research onarchitectural competitions. The landscape architects? opinions regardingarchitectural competitions turned out to be in many ways alike ? they seemed tohave a pretty relaxed view of competing in architecture.

Due to the technical development the enterprises of today are forced to creative thinking when it comes to marketing of their products. An example of one of these new methods are the development of product placement which has come to an interesting turn namely advertiser funded programming (AFP). Instead of the product just being a small part of the storyline it has become the story itself. The purpose of this study is to analyse how the advertiser funded tv-production Roomservice, a Swedish home styling program, communicates with it?s viewers as well as how they perceive the message.

Uppsatsen behandlar Helsingborgs konserthus och funktionalismen. Med denna byggnad som exempel på tidig funktionalism diskuteras denna stilriktning och dess historiska referenser med ett fokus på relationen till klassicismen. Uppsatsen inleds med ett avsnitt om arkitekten Sven Markelius och en beskrivning av konserthusets tillkomst. Sedan belyses de samtida idéströmningar som präglade arkitekten och denna period av arkitekturhistorien. Därefter följer en deskriptiv analys av konserthuset och dess former.

The goal of this essay was to study if the way gaming review sites presented their review evaluation has any influences the level of product involvement in the users it attracts. The assumption we did during the essay was that there was a connection between user?s level of product involvement and the quality of the community. To test this assumption we started out by performing observations on the comment sections in three gaming news sites which varied in their method for evaluating games. The result of these observations showed a significantly higher community quality in one of the websites.

The aim of this Master´s thesis in Art History and Visual Studies is to examine the existence and theexpressions of openness and interior space in the contemporary Swedish architecture of singlefamilyhouses. Research has focused on open-plan housing with open connections between kitchenand living areas, large windows, walls of glass, high ceiling heights and entresol or loft levels, usingtwo case studies and analyses of seven reference objects. Interpretation is based onphenomenological theoretical perspectives.Houses that are more or less transparent permit views from both the inside and the outside. Adiscussion of this potential dilemma is supported by sociological perspectives on identity, life-style,self-presentation, privacy and publicity..