Den här rapporten redovisar produktionsprocessen för en re-design av en webbsida. Kommunikations-byrån Åkesson & Currys webbsida har funnits i över fem år. I dagsläget tycker inte företaget att webbsidan representerar vilka de är, därför var ett led i produktionsprocessen att undersöka hur de ser på sin identitet. Målet var att med en ny vision av Åkesson & Currys identitet producera ett designförslag över en webbsida som presenterar dem på ett representativt sätt. Re-designen ska möjliggöra att användaren blir intresserad av byrån och gärna initierar till en ny kontakt med Åkesson & Curry efter ett besök på webbsidan.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

HMS Networks AB develops, produces and sells communication technology for industrial automation. The product handles communication between a variety of protocols. The product treated in this project is an Anybus X-gateway Modbus-TCP Master/Client and this module is currently configured from a web-based interface. In doing so, the flexibility for handling protocols is limited to what the company chooses to add to the interface. Therefore the company had a request that the flexibility should be extended using a script language.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design, 22, 5 hp, 2014.

This paper examines the impact of conscious shelf management on online grocery stores. An S-O-R framework is used to unveil if some established shelf management techniques from physical stores are applicable in an online context. We also explain some of the cognitive processes customers experience as they get exposed to online buying situations. A main study with two data sources is conducted: one quantitative website experiment with 168 participants who got exposed to five different organisation patterns within five different categories; and one more qualitative eye tracking experiment with 20 participants. The results indicate that a disorganised product page evokes not only different scan paths and cognitive patterns but also generates higher sales.

Initiativet till projektet togs av tandvårdspersonal på Specialisttandvården i Halmstad då de upplevde problem vid arbete med oral protetik. Problemet, som projektet även bygger på, innebär att komponenter tappas och på grund av gravitationen samt patientens position riskeras att inhaleras eller sväljas. Detta innebär ett stress- och orosmoment, vilket bidrar till en försämrad psykosocial arbetsmiljö för tandvårdspersonalen. 2008 infördes det statliga tandvårdsstödet i Sverige vilket innebär en reducerad kostnad för protetikingrepp som lett till att fler har råd med oral protetik. Därför blir problemet mer och mer utbrett, vilket gjort kravet på en lösning mer eftertraktad. I projektet har dynamisk produktutveckling tillämpats med stort fokus på involvering av framtida användare. Artikelsökning, observation och enkätundersökning i genomförd produktdefinitionsfas lade grunden till projektet.

The company LightLift Esystems AB manufactures patented motorized lift systems for the illumination of halls with high ceilings. The company wants a new design for singular heavy lights in order to be more competitive.This project consists of the development of the new design under the requirements and specifications imposed by the company. The new design must support lights up to 300kg and keep the overall dimensions as low as possible without modifying the driving unit.This document contains all the designing steps followed to reach the final solution as well as the material selection, manufacturing process and assembly of all the parts that form it.The solution obtained shows to be very competitive with other alternative products, since this new design triples their maximum load capacity while the dimensions are very similar.In this context, the optical appearance was also very important to the company and so it was another main objective of this project. From an aesthetical point of view, the final solution proves to be very compact and versatile since it can either be hidden behind a false ceiling or covered by a plastic case that gives the design a very nice look.Finally, the solution achieved fulfils all the requirements and specification previously imposed. It is reliable, compact, cheap to manufacture, easy to assembly and it has a good optical appearance. .

AbstractTitle: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006.Number of pages: 57 including appendixAuthor: Axel VictorinPeriod: Spring 2008Course: Media and Communication studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The aim of this study is to evaluate the prevalance of brand exposure in Swedish public service television, SVT and TV4. The Swedish public service TV broadcasting company, Sveriges Television (SVT) advertises itself as purveyor of free television, without commercial or political interference. A B-level essay, written some years ago, showed that the SVT policies were not always observed throughout the entire organisation. The aim of this essay is, by using quantitative research, to study whether SVT is letting commercial interests have their say in the programmes by exposing brand names and logotypes.Material/method: The study is performed through examining 40 hours of television from SVT and 40 hours from TV4, as reference.

The role distribution between designers and product coordinators and the system support between these roles are adapted according to the method of working that product models primarily are created for production and after sales market. At the same time models are also created to support a cross-functional way of working. This means that product structures exists on paper and as CAD-models before they are created in Scanias PDM-system environment which leads to unnecessary work and to information not being shared as early as it should be possible.A theoretical study has been performed with the purpose of understanding the problems and to create a foundation for improvement suggestions. Representatives from both roles have been interviewed together with other individuals with insight in the collaboration. A minor study concerning the roles of interests? collaboration at Volvo CC was also performed to be able to relate the study to another company.

The pace of product development is increasing. It is important to keep high quality in theproducts even though the time for product development decreases. Those companies whichcan utilize previous experiences are positioned with a significant competitive advantage. ToABB Robotics it has become evident that the knowledge transfer process within the productdevelopment department is inadequate. This study was a result and an attempt to address thisunsatisfactory insight.

Producing a building is a long and complex process. It consists of several parts, from the feasibility study and design stage onto the construction and finally the management of the building. The design process is a critical part of the process where construction plans are made. The quality of the plans affect the production phase in great extent and faulty plans can pose a risk for extra costs for all parts in the process. The cost of producing dwellings has increased the last years and the detail design process is one of many phases where improvements can mean cost savings within the whole building process.This report aims to point at parts within the detail design process which could be more efficient, regarding communication, follow-up and time planning, and to give suggestions for improvements.

This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group?s Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. Insurance companies such as Skandia operate in a highly competitive environment.

Title: Brand loyalty and switching behavior ? A case study of the Swedish ketchup market Authors: Marcus Andersson Mattias Hedblad Tutors: Björn Bergenståhl, (Professor) Department of Food Technology, Engineering and nutrition, Division of Food Technology, Lund University Frans Melin (MBA PhD) Department of Business and administration, Lund University Ragnar Sjögren Johansen, (Marketing Manager Sauces) Procordia Food AB Problem: The market for daily groceries is mature and the competition has become tough. For the manufacturers to be able to grow they have to compete for the existing consumers. The problem is for the manufacturer to protect its consumers and still be able to gain consumers from its competitors. Purpose: Our ambition is to study consumers brand loyalty for daily groceries, with the purpose to understand how loyalty starts, how it can be strengthened, and how it can be broken.

With an IT outsourcing project there are many factors affecting how efficiency andquality develop in the outsourced activity. The Purpose of this study is to identifythese factors through a case study in a global company that is dissatisfied with theefficiency and quality of their outsourced helpdesk. For data collection methodsinterviews and observations were used. Interviews were conducted with people fromdifferent parts of the company in three different countries, all somehow involved inthe outsourced system. The observations were made with the outsourced company tosee how the employees work and fill information gaps that the interviews could notcover.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Trädgårdens hantverk och design, 22,5 hp, 2014.