I dagens konsumtionssamhälle leder den allt hårdare konkurrensen till att vikten av god marknadsinformation är viktigare än någonsin. Då marknadsundersökningar har till uppgift att förse företagen med information bör de spegla verkligheten på ett trovärdigt sätt. Det har dock visat sig att konsumenten tenderar att indikera en sak i en undersökning, men agera annorlunda ute på marknaden. Det verkar som att undersökningsmetoderna brister i genererandet av verklighetstrogna resultat..

Background: During the 2000s, there has been an increased interest in studying business management and strategy implementation with customer focus in public organisations. To achieve business goals it is important to continuously work with strategies to meet customerdemands for increased efficiency and service. Purpose: The aim of the essay is to examine how to work on strategy implementation in a municipal real estate company from a management perspective in order to achieve overall goals. Method: The study?s methodology is a case study based on qualitative telephone interviews that were conducted with representatives in managerial positions from various levels of the company. The choice of the qualitative data was considered relevant in relation to the chosen topic of the thesis. The empirical data was then compared to the theoretical framework of the thesis. Results: Strategies guide the company to achieve the overall goals, which are later on broken down into operational targets.

Purpose: To examine if the management of the public sector organization Sida actively work with how to motivate their employees. We also examine which factors of motivation dominate amongst the employees.Method: A case study with a qualitative approach was conducted, using semi structured interviews and a survey to gather data. By connecting motivation theories with collected data, we analysed the results to find similarities, differences and relations between them.Theory: The study is based on motivation theories and other contributing research.Conclusions: The study shows that management actively work with how to motivate their employees. But the employees are not aware of how management work with motivation. The majority of the motivation factors are highly valued, but the dominating factors are personal growth, stimulating work assignments and the ability to know the results of their work..

Denna uppsats kartlägger de centrala faktorerna som påverkar styrelsens storlek i noterade större bolag.Ett flertal variabler har identifierats som centrala för styrelsestorleken. De främsta faktorerna är ökat intresse för styrelsens funktion bland allmänheten, ökad opinion kring mångfald i styrelsen samt förändring av styrelsens funktion.

Vi har i vår uppsats undersökt de interna intressenternas betydelse vid varumärkning av en stad. För att utreda vårt syfte har vi valt att använda oss av en kvalitativ metod i form av en fallstudie där vi studerat Kristianstads profilering. Vi har dragit slutsatserna att de interna intressenterna är avgörande för att en lyckad varumärkning ska kunna äga rum. Vi har identifierat två kristiska faktorer för att få de interna intressenternas stöd, dessa är delaktighet och förankringsarbete..

Background: A great part of all projects within Swedish industry are conducted in a multiprojectenvironment, which means that several projects are performed simultaneously. The research within the field of project management is though focused on single projects. Projects are highly dependent on the context in which they are conducted, although the organization of the multiprojectenvironment is only partly explored. Furthermore is the research within the project management highly concentrated on standardization of the project work. The question is whether this implies to the basic advantages with the project-oriented organization, which is flexibility and creativity? Purpose: To describe and obtain an understanding for the multiprojectenvironment regarding management control and organization.

Problem: Småortshotell har andra förutsättningar än storstadshotell för att kunna överleva. Det gäller både distansen till samt utbudsnivån i hotellen. Den geografiska placeringen gör att resenärer inte passerar dem utan gästerna kommer till småortshotellen för att uppleva deras utbud. Syfte: Vårt syfte är att undersöka hur småortshotell strategiskt arbetar med imageskapande ur marknadsföringsperspektiv. Frågeställningar: Vilken image vill småortshotellen förmedla?Vilka samarbetsformer har småortshotellen?Vilka underliggande betydelser förmedlar småortshotellen? Metod: Vi har använt oss av kvalitativa metoder som består av två delar, datainsamlingsmetoder och semiotikdokumentanalys.

Background: Today?s market offers customers many more possibilities to choose than before. With that the customer?s requirements on the company have become higher, products of the best possible quality to the less possible price when the customer demands them,specially concerning seasonal products that become out of date when the seasontime has finished.In the recent years the Supply chain management technic has gott attention because of its succesfully way to integrate the companys business processes. Demand Management is an important part of that technic since demand management is dealing with managning thedemand, with the pourpose to find the balance between supply and demand.

The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient customer support has become more important and studies show that customers who leave a company do so because of poor service. Customers' growing demands for higher quality and easier access to services means that companies must recognize the need to satisfy each customer. It is important that each customer receives the attention required and that customer needs are met quickly and flawlessly.

One can find it problematic to communicate in today?s information society and therefore has the importance of distributing information the right way grown. Managers possess the authority to control what information is to be distributed how and that has created a big need for managers to learn how to communicate. This study was conducted in hope of enlightening the phenomenon male and female management communication. We chose to do a case study on two managers on Solna Stad in Stockholm. One male and one female.

Problem: En konsoliderad marknad kännetecknas av en hård konkurrens med många sammanslagningar och uppköp. Ska företaget kunna överleva på egen hand måste det växa snabbare organiskt än konkurrenterna för att inte bli uppköpt. För att uppnå detta krävs att företaget har en unik strategi samt en välutvecklad produktportfölj. Vi har följt Pharmacias arbete med denna problematik. Syfte: Vårt syfte med denna uppsats är att analysera betydelsefulla faktorer vid arbetet med en produktportfölj för företag som verkar på en konsoliderad marknad.Detta vill vi åstadkomma genom att utföra följande delsyften: ·att beskriva den konkurrenssituation som råder på den svenska marknaden för receptfria smärtstillande läkemedel.·Med hjälp av teorierna försöka utröna den aktuella utvecklingen på OTCA.

Problem: Företag i näringslivet, universitet, högskolor och statliga organisationer satsar idag mycket pengar på att föreläsare och olika typer av expertis ska hjälpa dem. För företag i dagsläget är företagshälsovård ett sådant ämne. Det satsas pengar på olika typer av expertis för att man vill minska sina sjuktal. Vi menar dock att en stor del av dessa ekonomiska satsningar går till spillo på grund av att behoven hos de anställda ej matchas korrekt mot den expertishjälp som finns på marknaden. Det skapas inget intresse eller aktivt deltagande på företagen och därmed ger det inte heller någon positiv utdelning i relation till de satsade pengarna. Syfte: Vårt syfte med denna uppsats är att beskriva hur företagsledare blint satsar pengar på att förbättra hälsan hos sina anställda.

The aim of the study has been to explore certain aspects of implementation perspectives and to analyse the introduction of an environmental management system called ecoBUDGET in the Municipality of Växjö. A framework has been developed through thorough studying of earlier research in the field of policy implementation in public administrations. The framework is made up of the steering relationship between politicians and public administrators, decision making and implementation and the ability, want and understanding of how and why decisions should/could be implemented. By using this framework in combination with interviews held with individuals that host valuable knowledge and experience of the system these questions were to be answered:-What factors in the implementation process of ecoBUDGET can be seen to have facilitated alternativly hindred the integration of the environmental management system within the municipalitys administration and companies?- In what direction has the integration of a sustainable devleopment thinking for the environment thru ecoBUDGET evolved within the organisation?The result came to be that sustainable development and the strive for this is more and more amalgamated in to the everyday work within the municipal organisation and that the environmental management system is likely to have played a part in this..

The aim of this thesis is to examine the occurrence of Cosmetic Earnings Management (CEM) among Swedish companies. CEM refers to the small upward rounding of reported net income to reach cognitive reference points. Important cognitive reference points are multiples of ten (N*10^x) of reported net income and rounding towards these has been documented in other markets around the world over the last 20 years. The occurrence of CEM on the Swedish market is studied using digital analysis, frequency testing and Benford's law. Firstly, reported net income of publicly traded companies between 1996 and 2010 is examined.

Sweden is described as one of the most forward-thinking countries in the world when it comes to equal opportunities, yet still management is being dominated by men. Looking at entrepreneurship and gender, the author has written four herstories about female entrepreneurs working, through enterprise, to bring about change to the male domination of top level management. The primary purpose of this master's thesis has been to look at theories on entrepreneurship/ management and gender to analyse how the entrepreneurs relate to their roles as [i] entrepreneurs, [ii] agents of change, and [iii] women. The findings show that they attach particular emphasis to their roles as entrepreneurs. As regards the work for change, being female is described as both advantageous and irrelevant, or insufficient.