The aim of this thesis is to study the reading habits of Swedish librarians visualized by librarians from Götabiblioteken ? a collaboration of 14 public libraries in mid-Sweden ? focusing on the reading done on their spare time, even if work-related. We started with a survey sent out to 74 librarians in October 2013, answered by 56, and followed up by interviewing 7 of them in November.We tried to answer these questions:To what extent does the working librarians read on their spare time compared to before they started working?What literature do they read, now compared to before they started working?To what extent does their perception of what they should have read affect their private reading?In what way does a librarian in the beginning of their career differ in reading habits from the reading habits of a librarian with many years in the profession?The result of our study shows that most of the librarians read as much or more than before they started to work. They are more selective in their choice of literature and are affected by their work in it in different ways.

Listed corporations achieve effectiveness through segmentation of investors. Categorization of like- minded investors diminishes goal incongruence. This thesis aim to examine an Investor models accuracy, provided by a Professor Emeritus in Economic Psychology in 2001. This model segments investors as active, passive, speculative and naive investors. This thesis has a demarcation to private investors on the Swedish stock market. It has a deductive and qualitative approach as the purpose is to study the Investor model.

Computer Forensics investigations have become more and more common while investigating IT-related issues. From experience, hard disks, USB thumb, memory sticks contains information that might be useful. Computer Forensics is regulary conducted by Police, Customs, Tax investigators but also within private companies and organisations. However, there are areas within the storage device that are not part of the organisied structure that a file system gives. The reason for that might be that the information has been erased by intention, a virus destroyed the file system and so on.

Title: ?Du är partiledare (?) men inte minst en helt vanlig människa? ? En studie av partiledarnas framträdanden i Nyfiken på partiledaren.Authors: Marcus Alakangas and Martin RidderstolpeSubject: Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) Gothenburg UniversityTerm: Spring 2014Supervisor: Mats Ekström, JMG, Gothenburg UniversityPurpose: Our main purpose is to examine whether there is a pattern of similarities to which the Swedish party leaders adapt to in their narratives and presentation of self in the television show Nyfiken på partiledaren.Method: Etnographic Content AnalysisProcedure: The first part of all eight episodes was transcribed and analyzed from the perspective that the interviewee is doing a presentation of self.Results: There are tendencies that the party leaders adapt to similar patterns in their narratives and presentation of self. The main aspect of that is in the way they portrait themselves as ordinary persons that people can relate to. Another aspect is that the narratives they put forth are in coherence with their political views.

The purpose with our essay was to examine what favourable factors there are for women to get out of drug abuse and from a gender aspect interpret how these factors are used in the treatment of female drug-addicts, regarded from the treatment personnel view. The questions we have focused on are: What are the favourable factors for women in the way out of the addiction. How can the use of favourable factors be interpreted from a gender aspect. In what way is the knowledge about these favourable factors used in the drug abuse treatment.To fulfil the purpose whit our examination and to get answers to our questions we performed an explorative examination and applied a qualitative method in the form of a half structured interview with five persons.The main features of the results in our examination were that unisexual treatment, the group and the friendship between women, children and pregnancy and professional and private social network were considered as the favourable factors for the women out of their addiction. Certain factors were used in the treatment as a way to socialize or resocialize the female drug-addicts to predominant social models of how a woman should be like..

The history of books and libraries in the Philippines starts after the arrival of the Spaniards in 1521. During the Spanish era, most of the libraries were established through the religious orders to support their own religious mission. The Americans came in the beginning of the 20th century and have had a decisive influence on the education system and the development of libraries in the Philippines. For the analysis, I have used the models of Michael H. Harris and Magnus Torstensson in their studies of library development.

The purpose of this research was to examine the current field of management in non-profit organizations, mainly focusing on managerial approaches, but also the impact of organizational size on the shaping of governance. Non-profits are widely discussed in contemporary research, particularly due to the increasing external pressure on voluntary organization to professionalize the way they work in line with standards in the private sector. Due to this our thesis aims to investigate whether professional, bureaucratic approaches are useful when governing a non-profit organization, or if social structures are enough to ensure goal congruence and efficiency. To conduct this research qualitative interviews were carried out and a case- study was made, using the Swedish Karate Federation as object of study. Results show that formal and more professional structures are useable to achieve efficiency and prevent inertia within the organization.

How effective is consumer power? Can consumers regulate corporate behavior?And if so is the case, could the mechanisms where consumers regulate corporatebehavior have any democratic value to contribute with? These are the questionsthat this master's thesis comprehends with. The purpose of this writing is toconstruct a theory of consumer power that is compatible with democratic theory,this in order to contribute to the ongoing discussion within the discipline ofpolitical science about the third democratic transformation. A discussion that hasbeen actualized due to the democratic deficit created by the growing corporatepower and the shift of power from state to private enterprises. Besides showingfor a parallel between the democratic mechanisms that exists in the relationbetween citizens and state on the one hand, and the consumers and corporationson the other hand, this paper argues that consumers do have a great potential inregulating corporate behavior towards a higher social responsibility andawareness.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, companies and society (SOU, 2009:47).This is a qualitative study that investigates companies? view of health promotion and how they practice health promotion in working life. Five private and five public companies, with representatives from the management were interviewed.

I dagens samhälle finns reklam överallt och de flesta innehar en attityd gentemot både reklam och de varumärken som florerar i den, vare sig den är omedveten eller medveten. En målgrupp som ses som lättpåverkad, men ändå har en stark medvetenhet om olika varumärken är ungdomar. Som ung gäller det att passa in men ändå stå ut, att hitta sig själv trots grupptryck och påtryckningar från omvärlden. En inte obetydlig del av detta inflytande kommer från olika sorters marknadsföring som alla utsätts för varje dag.Denna studie ämnar undersöka ungdomars attityd till olika varumärken och hur attityden till enskilda varumärken kan påverka samarbete i form av co-branding, men även hur den upplevda passningen kan påverka resultatet. Respondenterna är elever på Skärgårdsgymnasiet i Åkersberga och med snöbollsmetoden som urval har 24 semistrukturerade intervjuer genomförts.

Att bygga framgångsrika varumärken är ingen enkel uppgift. Förutom tålamod och uthållighet kräver det ett enormt engagemang och erfarenhet, breda kunskaper och en stor portion mod och kreativitet. Precis som Aaker (2010) förutser, så är de klassiska kommunikationskanalerna idag inte ensamma om konsumenternas uppmärksamhet. Den tekniska utvecklingen innebär att nya, digitala marknadskanaler växer fram och skapar nya sätt för företagen att kommunicera med konsumenterna. Hur ett företag väljer att bygga sitt varumärke, vilka värden man adderar och vilka sätt man kommunicerar blir därför allt viktigare.Syftet med denna studie är att klarlägga i kombination med teori, vilka dimensioner och arbetssätt som skapat framgångsrika varumärken.

Abstract Thou there are much written about management, are there, according to Mintzberg no simple definitions regarding how managers should operate towards other co-workers or employees. This essay outlines a perspective for study of managers, from an employees point of view. The study was preformed at one private company, and the empirical data was gathered from five employees. The methodological approach contained qualitative methods based on semi-structured interviews. By using this method, a deeper understanding regarding the questions was desired.

The aim of this qualitative study of service work in the private sector is to examine how the service worker experiences his/her work. There are three dimensions of the service workers experience in focus, and they are the base of my formulation of questions. The first dimension refers to how the service worker experiences the emotional labor demands from the employer. The second dimension concerns the relation between service worker and customer, from the view of the service worker. The third dimension problematizes how service workers experience efficiency.I have interviewed three call center customer workers and two hotel receptionists, using semi-structured interview technique.

In this essay I want to investigate how the poodle strategy affects a person?s credibility when he or she uses it. The poodle strategy is a strategy, which someone uses when he or she is scrutinized by the media. It?s primary purpose is to suppress further media coverage but it is also a strategy for defending oneself and hence rescuing one?s reputation either as a private person or as an official.The essay?s research questions are:How has the strategy been applied for defensive purposes and what are the results?To which extent can the Stasis theory and Benoit?s theory on Apologia be connected to the strategy?Does the strategy affect the user?s credibility?To answer these questions four cases from the political sphere in Sweden where persons have been said to have ?done a poodle? have been analyzed.

The purpose of this study was to evaluate the support program, given to cancer patients in order to promote their own efforts to quit smoking and to study if they kept their changed cigarette consumption 6-18 months after their cancer treatment was done.Method: We have used a descriptive qualitative method with semistructured interviews which were made in the spring of 2010 at Uppsala University. The informants in this study were smoking cancer patients which had been given radiotherapy at the oncology department at Ryhov hospital in Jönköping, Sweden.The results showed that three out of eleven informants were still not smoking after their treatment ended. All informants agreed that information about the effects of smoking on their radiotherapy were important.This study also showed that there are areas in which the support program could benefit from being changed. Of those informants who did not succeed in their efforts to quit smoking, many felt that the support should have been more direct in the sense that the staff should have followed up on their progress more frequently. These unsuccessful informants also stressed that the location for where the information was given could have been more private.