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1501 Uppsatser om Private brands - Sida 56 av 101
Daglig verksamhet enligt LSS : Hur resonerar ett antal deltagare med intellektuella funktionsnedsa?ttningar kring sitt arbete?
This essay aims to examine the meaning work at daily activity centers gives people with intellectual disabilities and the questions these people consider necessary to ask in quality surveys. This has been done by interviews with twelve respondents in various daily activitiy centers within a private care company in the Stockholm area. The theories that has been used to analyze the empirical data is SOC - sence of coherence, stigma and empowerment. The result shows that the meaning of daily activity is to create and maintain social contacts, feeling important and needed by others and an opportunity to feel ?normal? and like everybody else.
Är det möjligt att förolämpa någon via en annons : En studie om annonsers effekt på konsumenter
Advertisements have become a regular part of our everyday lives. We walk past them on the street; we admire them on the subway and even invite them into our living room in between prime time showings. The reality is that in today's modern times there is no escaping the daily bombardment of advertisement. To distinguish themselves from the continuous noise of the industry, advertisers battle to find unique ways to capture the attention of consumers. But is it possible that some advertisers take their techniques to an extreme in the struggle to be remembered This thesis aims at investigating whether it is possible to offend a consumer through an advertisement due to its extreme simplicity.
Bris - ett golv
The aim with the project was to portray something to step on. Its purpose has been to experiment and explore the interaction between pattern, structure, material and colour for something to be applied on a floor. Focus has been on esthetic expression and not the creation of some¬thing for a specific environment or audience. My goal was also that this project would illustrate the importance of the floor to create a certain atmosphere in a room.The project was divided into three phases. The first one was the experimenting and exploring phase, where the goal was to find an expression.
Katalog vs Nätbutik ? en studie om produktpresentation av modevaror inom distanshandeln
The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids.
Ett blink i bruset: En uppsats om möjligheten att påverka konsumenten vid livsmedelsinköp
Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer?s decision making. Therefore we have explored whether so called dynamic displays are efficient in grabbing attention and influencing customer behaviour.
Word-of-Mouse-Effektens Mörka Sida : - En experimentell studie om hur negativ information i dagens sociala medier påverkar konsumentuppfattningar
The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.
En kommunikationsgeting: En kvalitativ studie i hur ett medtech-företag ska använda sig av sociala medier
Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.
Privat information på sociala medier. : Vilka faktorer kan påverka vilka kvinnor som offentliggör privat information på Sociala medier?
Syftet med denna B-uppsats i informatik är att få en bild av samt få bättre förståelse för vilka faktorer det är som kan påverka vilka kvinnor i åldern 18-25 som offentliggör privat information på sociala medier. Dock har inte djupintervjuer tillämpats utan enkäter, vilket annars är normalt för ett kvantitativt tillvägagångssätt. Enkäter valdes för att respondenterna skulle kunna svara anonymt eftersom syftet är att undersöka samt analysera vilka kvinnor i ålder 18-25 offentliggör privat information på sociala medier. Utifrån en enkätundersökning som skickades ut elektroniskt till 25 kvinnor i åldern 18-25 har jag kunnat identifiera olika faktorer som bidrar till varför vissa kvinnor delar med sig av mer privat information på sociala medier. Några av de slutsatser som dragits utifrån denna studie är att kvinnor som befinner sig i ett offentligt förhållande oftare delar med sig av information på sociala medier samt att de som studerar är mer aktiva på sociala medier. .
Tanken om framtiden - Sociala och kulturella processer i skapandet av mentala bilder
The aim of this work is to gain understanding of how predictions and images of future are created and maintained and how they are changed in society. An interdisciplinary approach to cultural and social aspects is used to examine how collective images about future are created. The distinction between collective images and private images is problematised. The subject matter is extracted from a previous explorative examination about Do It Yourself and OpenSource culture which are concepts of collective learning. That work is described in the foreword.The question ?How is a collective image about the future created?? is central for this paper.The interdisciplinary approach is a cross reference synthesis of philosophies, educational studies, film studies, strategicstudies and future studies.
Ett parti i marknadsföring - Strategier på en föränderlig spelplan
På modemarknaden råder idag en stor konkurrens och det blir allt svårare att differentiera sitt företag. Ett ökat mediebrus distraherar kontinuerligt det budskap företaget vill sända ut till kundgruppen. Idag tvingas företagen ta ett allt större socialt ansvar främst av kommersiella skäl. Miljöengagemanget blir allt större och framför allt attityden och beteendet hos konsumenterna leder till en annan slags konsumtion eller rent av till en ny trend. Utifrån problematiseringen har vi undersökt, beskrivit samt analyserat marknadsförings-strategin av en kedjeägd- respektive en privatägd butik.
Gudstjänstordning i förändring - en undersökning av teologin i högmässans beredelsemoment och en diskussion av förslagen till dess omformning
Public confession and declaration of grace in the mass, following the book of worship of the Church of Sweden, is considered by many to be problematic, and hence the topic of frequent discussion. This is apparent already in the proposal for the existing book of worship, as well as in those official proposals that have been presented in recent years for a revised order of worship. This paper provides a summary account of the historical development of the public confession (and its attendant parts) from the early church into recent times, with a focus on the Church of Sweden, focusing on church regulation and official books of worship. This account shows that a public confession existed in early Christian celebration of service/mass, and that public confession and declaration of grace as we know it today (in the Church of Sweden) has developed from the practice of private confession with a relationship to Holy Communion. In Sweden, the ambitions of the Lutheran program of reformation with respect to public confession did not materialize fully.
Konkurrenssituationen fo?r den svenska morotsbranschen :
The Swedish carrot market is dominated by a few big companies and three of them stands for
50 % of the market. During the last twenty years the number of growers has decreased, the
area and the harvest have increased. The big producers have invested in advanced and
expensive postharvest equipment that fulfils the high standards of the food industry. Few
carrot producers are members of an organisation and they keep contacts with there buyers one
by one. The buyers are mostly wholesalers and these have during a long period of time
decreased the number of suppliers.
Vi är lika : Kulturella skillnader och professionalism i internationella projekt
Abstract Title: We are equal. A study of cultural differences and professionalism in international projects.Level: Thesis for Master Degree in Business Administration.Author: Zahra AhmadiSupervisor: Lars EkstrandDate: 2012-05The purpose of my study is to analyze and examine it well-educated people can reduce the cultural differences in interaction with other actors around the world. Part of aims study surveys and analyzes to understand how educated people can communicate and facilitate communication in order to achieve the goals and motivation in international collaboration. Problems can arise from cultural differences in connection with that persons face in society and in international collaboration. In this study, I assume theoretical framework that exists in cultural and communication theme and professionalism to find common objectives within educated groups.Method: The purpose of this study, I have chosen to use a qualitative approach.
Höjda gränsvärden ? En studie om frivillig revision
Syftet med den här studien är att utreda hur redovisningsmarknaden skulle kunna påverkas av högre gränsvärden för frivillig revision samt vilka effekter det skulle medföra. För att undersöka detta har vi valt att utforma en kvalitativ intervjustudie där respondenterna har bestått av auktoriserade revisorer, auktoriserade redovisningskonsulter samt tjänstemän inom Upplysningscentralen, Bolagsverket samt Skatteverket.Studien har inspirerats av de gränsvärden som presenterades i det nya EU-direktivet som kom år 2013. Vi har diskuterat en eventuell höjning av gränsvärdena med respondenterna för att se hur detta skulle kunna påverka den svenska redovisningen.Studien har inspirerats av grounded theory som innebär att jämförelser sker löpande under undersökningens gång och studien har analyserats utifrån ett principal- och agent förhållande. I studien har vi kommit fram till att för kort tid har gått för att det ska synas några tydliga resultat men samtliga respondenter är över lag positiva mot högre gränsvärden och de tror att gränsvärdena kommer att höjas på sikt..
De uteblivna möjligheterna? intressegruppers diskursiva hållning vid en stadsomvandling
Although being recognized as holding great cultural-historical significance by local officials, numerous parts of the functionalistic development along Friggagatan became demolished in 2008.This bachelor thesis have surveyed how the planning process proceeded through various municipal committees, and moreover, how different interest groups gathered around certain discursive attitudes. As a consequence of various paradigm shifts in society, e.g. that local government gradually are depending on private economic initiatives, there are to some extent a fear among politicians that cultural-historical demands can risk economic growth.Nevertheless, a building or a development are in fact bearing different value-perspectives, such as economic, functional and cultural-historical. Due to the fact that the heritage-sector has limited resources, in combination with sometimes vaguely and obsolete conservation documents, the sector have difficulties of responding common economic arguments, which leads that the real estate-owner gets total interpretative prerogative.However, despite a sometimes suspicious political attitude towards an improved conservation document, e.g. with continuously updates concerning a building?s technical and economic status, there are some political initiatives working towards it..