The aim of this bachelor thesis is to find out the possibilities for librarians and book bloggers to collaborate. We find this relevant because of blogs being a new medium that could be useful for librarians to embrace. Book blogs are often networks of blogs connected to each other through their common interest in literature and we have examined how this could be of use for librarians.The method we have used is semi-structured interviews, which gave us the possibility to adjust our questions based on the informants? answers, when necessary. Our informants have been both librarians and book bloggers; we have met some of them and interviewed the others by e-mail.

The personal brand derives from the marketing brand, and argues that a person can take control over other people?s perceptions about him or her. The personal brand can benefit the person but it can also give advantages to his or her company. The interest in, and the purpose of the personal brand, has increased the last ten years. Leaders of large companies in Sweden consider it to be of utmost importance to have an influence on their co-workers.

In efforts to strengthen local economies, business development programs are often a way in which governmental organizations and state affiliates try to facilitate innovation and successful entrepreneurship. There is a mutual interest from both the public and private sector that these funds are put to good use. Extensive research has been conducted with the focus of the general effect of public support programs. However, not much research has been done on what external factors affect the situation for receiving businesses. This study attempts to examine whether one specific such factor, the level of maturity on the markets that the recipients operate in, has a discernible effect on the needs for different types of entrepreneurial support.

The purpose of this study is to describe the traceability of products that protect against counterfeiting and examine how protection against counterfeit products have been developed to date, and to display the opportunity to streamline the protection of products and brands.Nowadays, in the global world, it is getting increasingly more difficult to track the products. Especially for the last link in the chain, which in most cases is the customer and who is constantly exposed to risks. This report deals with the possibilities of preventing and detecting counterfeit products. Fake products are not unusual in an historical perspective. It has been common with counterfeits ever since the Middle Ages continuously until today. Forgers have become more skillful and they are successful in most industries. Many of the fake products are of poor quality and can be downright dangerous to the customer.To answer the question, the author used a qualitative collection method.

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

Jeanine Basingers bok The World War II Combat Film presenterar en annars väldigt oupmärksammad genre, den amerikanska Andra Världskrigs-stridsfilmen. Utifrån den mall som Basinger beskriver i boken har jag här diskuterat och analyserat hur Saving Private Ryan håller sig till mallen som skapats av tidigare stridsfilmer. Mallen består i korthet av en mängd element som används genomgående i genren; såsom gruppen, hjälten, målet och fienden. Dessa element förekommer från den första andra världskrigs-stridsfilmen Bataan från 1943 och har konsoliderats och utvecklats sedan dess. Slutsatsen blir att även om SPR blivit känd som en nydanande och orginell film så är håller den sig nästan slaviskt till mallen, det enda som möjligt kan skilja den lite från andra filmer i genren är det ursprungliga målet, det är inte vanligt att ha ett såpass politiskt inkorrekt mål som att rädda en enda man..

In light of health scandals and intense debate in the media about the elderly, the authors investigates two Swedish newspaper and their depiction of elder care in Sweden. Using Faircloughs three-dimensional model and critical discourse analysis, it is investigated if there is a more prominent discourse and if so the impact of globalization on this discourse concerning swedish elderly care. A sample of a total of ten articles in the Swedish newspaper Aftonbladet and Dagens Nyheter is analyzed. The authors found that older people who are granted home help or place of accommodation rarely make their voices heard. Rarely were also relatives of residents given the opportunity to speak.

Syftet med denna uppsats var att undersöka välfärdsmodellens förändring i form av privatisering genom kommunal upphandling och nya konstellationer av offentlig och privat verksamhet. Frågeställningarna besvaras utifrån en fallstudie gjord på den upphandlade ungdomsverksamheten Blå Huset i Tensta (Stockholm) och den metodologiska utgångspunkten bottnar i de kvalitativa sätten, mer specifikt Burawoys Extended Case Method. Genom att kombinera organisationsteoretiska begrepp och utgångspunkter med urbansociologiska perspektiv har resultatet fått ett djup och en bredd som visar på offentlig - privata partnerskaps relationers komplexitet vad gäller legitimitet och dess inverkan i den urbana kontexten. Resultatet visar på strategier som sammankopplar rationaliserande myter med kognitiva institutioner exempelvis i form av nyliberala initiativ inom den urbana kontexten..

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

The aim of the study was to examine the competence of dental hygienists among Clinic Director´s within the Public Dental Service and Private dentists in the county of Skåne . The study was quantitative and consisted of an electronic questionnaire sent out to all Clinic Directors in the county of Skåne. A total of five hundred and thirty eight questionnaires were sent out. The inclusion criteria were the Clinic directors who employed dental hygienists who had obtained their professional degree during the last four years. Twenty nine Clinic directors responded to the study.The results showed that in general clinic directors are pleased and feel that dental hygienists are proficient in periodontology and dental caries diagnostics.

Syftet med detta examensarbete är att undersöka hur några pedagoger i olika skolor uppfattar sin professionalitet när det gäller att samtala med föräldrar och elever vid eventuella samtal som upplevs som svåra. I vår studie har vi intervjuat sex stycken pedagoger på tre olika skolor i Stockholms län. De pedagoger vi valt att intervjua är en rektor, en specialpedagog, en kurator och tre lärare i de lägre åldrarna. Vi kommer förutom dessa sex pedagoger även genomföra en försöksintervju med en lärare. Studien utgår från ett interaktionistiskt perspektiv och bygger på teorier från Vygotskij, Bronfenbrenner och Mead.

This essay reflects on the thoughts and experiences of social workers in child protection agencies when it comes to talking about sexuality with teenagers, age 13-20, who is being subjected to inquiry. The research is qualitative and based on five semi-structured interviews. It has a phenomenological position and has been analyzed hermeneutically through cognitive and gender theory. Previous research shows that youths who get in contact with child protection often have issues about their sexuality. This study show that social workers in the agencies lack knowledge about this issue and that they seldom talks about it with the teenagers or their own colleagues.

I olika perioder har ämnet våld inom psykiatrin lyfts fram i media, ofta i samband med att ett våldsdåd har begåtts av en ?våldsam psykpatient?. Varken i media eller i den tidigare forskningen är det vanligt att ämnet blir belyst ur ett patientperspektiv. Denna kvalitativa studie försöker fånga ett inifrån-perspektiv och tar sin ansats i att försöka beskriva vad som kan leda fram till att det uppstår konflikt- och våldssituationer på en sluten psykiatrisk avdelning. Studien har genomförts med hjälp av samtal med sju personer med erfarenhet av våld under sin vistelse på en sluten avdelning.

The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden).

Jeanine Basingers bok The World War II Combat Film presenterar en annars väldigt oupmärksammad genre, den amerikanska Andra Världskrigs-stridsfilmen. Utifrån den mall som Basinger beskriver i boken har jag här diskuterat och analyserat hur Saving Private Ryan håller sig till mallen som skapats av tidigare stridsfilmer. Mallen består i korthet av en mängd element som används genomgående i genren; såsom gruppen, hjälten, målet och fienden. Dessa element förekommer från den första andra världskrigs-stridsfilmen Bataan från 1943 och har konsoliderats och utvecklats sedan dess. Slutsatsen blir att även om SPR blivit känd som en nydanande och orginell film så är håller den sig nästan slaviskt till mallen, det enda som möjligt kan skilja den lite från andra filmer i genren är det ursprungliga målet, det är inte vanligt att ha ett såpass politiskt inkorrekt mål som att rädda en enda man..