Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical perspective: The major considerations regarding theoretical aspects, for this thesis, can be addressed by Behavioral/Attitudinal loyalty and Relevance of Promotion. Empirical data: The empirical data, in regards to primary data, was ga-thered based on four focus group interviews. Conclusion: The conclusions of the thesis imply, that in order to make a loyalty program successful, it needs to firstly be conven-ient for the customer; easy to join, and provide an easy and time efficient display at the point-of-sale.

Bakgrund: Akutmottagning är en enhet på sjukhus som har en hög omsättning av patienter. För patienter kan akutmottagningen upplevas kaotisk. Akutmottagningen är avsedd för människor med skador och/eller akuta sjukdomar. Patienttillfredsställelse är en indikator på kvalitén av vården som akutmottagning ger. Ett besök på akutmottagning ger ibland det första och enda intrycket patienter får av sjukhuset.

AbstractThe aim of the study was to describe district nurses experiences meeting intimate of cancer patients in home care. The study had a qualitative approach with a descriptive design. The sample consisted of ten district nurses employed in Primary health care, working in emergency duty in a district in the Middle of Sweden. The results are presented from the two categories; to communicate and being competent, which was formulated to one theme. The theme ?Being safe in one´s professional role, being aware of possibilities and difficulties when encountering intimates in home care?.

Denna uppsats handlade om att genom en textanalys studera hur två hälsotidskrifter, Hälsa och Må Bra, framställde ämnet kost och hälsa. Hälsoupplysningen började under 1700-talet, med skrifter och utvecklades därefter till ett allt större forum i takt med samhällsutvecklingen. I dagsläget kunde jag identifiera flertalet sätt där hälsoupplysning förekom som tex. via TV, internet, massmedia, reklamannonser, apotek, hälsokostaffärer, dagstidningar, tidskrifter, etc. Av detta urval valde jag att genom en textanalys, samt genom att hämta inspiration av några analysredskap, som metaforer, intertextualitet samt modalitet, studera hur tidskrifterna genom sina artiklar valde att framställa kost och hälsa.

The primary purpose of this thesis is to study how political agents construct and give meaning to the concepts of democracy, representative democracy and referendums. The starting point of the thesis is the pressing issue whether or not Sweden should hold a referendum on the new EU constitution. To analyze this question my choice of method is critical discourse analysis and the topical theories revolve around democracy and responsibility.My study shows that there are three different discourses in this debate: ?the democratic process?, ?the representative democracy? and ?the concept of democracy?. However, the meaning of the concepts in these discourses varies depending on which side the political agents are on.

Discussion about the connection between severe mental disorders and criminal acts is constantly ongoing. Violent crimes committed by persons with severe men-tal disorders get a lot of media attention in today´s society. This arise general questions regarding the penalties that these offenders are sentenced to. It is known that the responsibility for these people lies on the forensic psychiatry, however, the media does not draw attention to what is happening in this organization. The purpose of this study is to describe the forensic psychiatric organization from a staff perspective and from a legal perspective.

Bakgrund: Varje år stomiopereras ca 15 000 personer i Sverige av olika bakomliggande orsaker. Detta påverkar individens livskvalitet på ett eller annat sätt. Syfte: Belysa hur individer med enteral stomi upplever sin livskvalitet i det dagliga livet. Metod: En litteraturstudie. Analysen är gjord med inspiration av Graneheim och Lundman (2004).

The essay?s main focus has been to investigate and analyze the political actions behind the 2015?s grade compromise; an agreement to introduce grades from the fourth year in primary school. Through a game-theory analysis, mainly based in Leif Lewin?s and Jörgen Herman's research on rationality in politics, this study examined the grade debate  during a fifteen year period. The primary task has thereby been to explain the grade compromise through game-theory.

Syfte: Att utifrån vetenskaplig litteratur beskriva föräldrars upplevelse av stöd generellt och av distriktssköterskan specifikt, efter att ha förlorat ett barn i plötslig spädbarnsdöd. Ett ytterligare syfte var att beskriva de ingående artiklarnas urvalsmetod. Metod: Litteratursökningen genomfördes i databaserna Medline och Cinahl samt via manuell sökning. Tio artiklar som mötte inklusionskriterierna granskades. Resultat: De flesta föräldrarna ansåg att de fick bra stöd i det akuta skedet och på sjukhuset.

The purpose of this study is to give an overview about iron fortification from the view of technique and health. Example of a technical aspect is different iron compounds which are used for fortification like ferrous sulfate, ferrous fumarate and elemental iron. In the aspect of health the big question is if iron fortification can improve the health in reducing the prevalence of anemia. The study focuses on flour fortification with iron in Egypt and Iran and involves a literature study with scientific articles. Also information from WHO (World Health Organization), FAO (Food and Agriculture Organization) and FFI (Flour Fortification Initiative) are used.Fortification means an intentionally increasing of the content of micronutrient in foods with the aim to improve the food quality and deliver a nutritional benefit to the consumer.

Purpose: The purpose of this study is to examine the relationship between IPO and revenue growth of primary-listed companies on Nasdaq OMX Stockholm. The study is limited to examining the listing?s impact only on sales growth, during a period of seven years.Theoretical Framwork: The theoretical framework applied in the study aims to answer the purpose and research questions. In this study previous research is of great importance.Methodology: The study is based on a quantitative research approach with statistical elements. The study is conducted through the collection of annual reports of listed companies from the database Retriever Business.

Studien undersökte om, och hur, Google Kalender kan användas som hjälpmedel för vuxna individer med ADHD. Syftet var att öppna upp för en diskussion om medieteknik som hjälpmedel vid neuropsykiatriska funktionshinder. En sammanfattning av tillgänglig litteratur och forskning presenterade bakgrundsfakta kring ADHD, operativsystemet Android och Google Kalender. Via programvarutestning, i form av fri testning, testades och analyserades tjänsten Google Kalender utifrån de svårigheter individer med ADHD upplever. Resultaten visar att Google Kalender kan underlätta planering, tidsuppfattning, ihågkommande och framförhållning.

The aim of this study was to examine sexual behavior, contraceptive use, self-rated health, lifestyle factors and the prevalence of HPV vaccination among last year high school students. The study was a quantitative cross-sectional study which was a substudy of the longitudinal study " Pornography, Youth and Health". Results showed that the majority of students had had sexual intercourse (75 %, n=524) and both performed (67 %, n=479) and received oralsex (70 %, n=498). Forty percent (n=282) of the students had had one night stand, a quarter (n=159) anal sex and 29 (n=202) percent sex with a friend. The contraceptive use increased from the first to the last intercourse while the use of condoms decreased.

Studiens syfte var att undersöka hur socialt arbete riktat till sexarbetare och som bedrevs i samarbete med sexarbetare utformades på organisationen Reproductive Health Uganda, och hur det upplevdes av dem som var involverade. Metoden var kvalitativa semi-strukturerade intervjuer med fem socialarbetare på Reproductive Health Uganda och med sex kvinnor som är eller har varit aktiva sexarbetare. Materialinsamlingen skedde i Kampala, Uganda, våren 2014. De teoretiska perspektiv och begrepp som användes för att analysera empirin var produktiv makt, erkännande och stigma. Vår slutsats var att det sociala arbetet riktat till sexarbetare som bedrevs på RHU tillsammans med Moonlight stars upplevdes som givande av samtliga informanter.

ABSTRACTBackground: People with colorectal cancer undergoing rectum amputation get a permanent colostomy, which affects the social life. It may be valuable for health care what these people experience living with colostomy in order to provide the greatest possible support. Objective: The aim of this study is to describe how people who received a colostomy experience their daily lives and the support they have received from the health services.Method: Qualitative interview study with six people, with a descriptive phenomenological approach.Results: The analysis of the interviews about how it's like to live with a colostomy resulted in three themes: 1) Living with a colostomy gives an uncertainty that affect the social life, 2) Physical and psychological impact of getting a colostomy and 3) Support for health care and relatives.Conclusion: Subjects had a positive attitude towards life, which contributed to that they could adjust to living with a colostomy and feel a meaningfulness of life. The study shows that all the interviewed people overall were satisfied with the information provided by the healthcare personnel. It was good with both oral and written information and very appreciated with repeated information. One aspect that could be improved was the information given aboute the closure of anus during surgery and the following complications.