In today's society, consumers get in touch with hundreds of advertising messages a day from companies. It is up to the consumer to choose the messages they want to listen to and ignore the ones they want. Today, there is an advertising saturation and this has implications for both producers and consumer. Companies must be innovative and come with fresh ideas to get us consumers to pay attention to their particular message.  It is through the marketing that companies have an opportunity to spread their message.

Bostadsbristen för studenter, särskilt i större städer, har under en längre tid varit ett frekvent diskuterat ämne i Sverige. Stockholm har ett brett och starkt utbud av högre utbildning och regionen expanderar kontinuerligt. Regionen har idag cirka 80,000 studenter som slåss om färre än 13 000 studentbostäder. Detta medför en risk att studenter väljer bort Stockholm som studentstad.Denna studie syftar till att undersöka möjligheterna för studentbostadsmarknaden att utvecklas. Med ett kvalitativt tillvägagångsätt via intervjuer med fastighetsutvecklare och lärosäten identifierades fem problemområden som ligger till grund för detta examensarbete.

This thesis was performed as assignment from Fazer Food Services. The aim was to survey which food additives that were present in the products in the quotation list of one of their suppliers to the Education and Nursing segment. The aim also was to perform a theoretical analysis of these food additives and to make recommendations which food additives are acceptable and which should be excluded from the products in the future. The recommendations are not published in this report, for more information Fazer Food Services can be contacted. Food additives which have already been approved are regarded as safe according to the safety evaluation methods available at the time of approval.

This paper aims to analyze the effect of the American Subprime crisis of 2007 through the perspective ofHaynes Minsky?s model according to Charles Kindleberger. The investigation revolves how the anatomyof a financial crisis develops and how it is applicable to the Subprime crisis. More specific conclusionsare derived from applying Minsky?s model to the three largest American indices; Dow Jones industrialaverage, S&P500 and NASDAQ.To deepen the analysis the Case-Shiller home price indices acts as a second parameter tocompliment Minsky?s perspective with Robert J.

Syftet med studien var att behandla utvärderingsfasen inom offentliga upphandlingar och mer specifikt från ett leverantörsperspektiv. Offentliga upphandlingar utförs för att få bra kvalitet till ett lågt pris. De kan utföras genom lägsta pris eller ekonomiskt mest fördelaktiga anbud. Genom begärda avslutade upphandlingar kunde modeller som använts identifieras ända ner till dess korresponderande matematiska modell. Poängvägningsmodeller anses inte konsistenta på grund av att de påverkas av irrelevanta variabler likaså den relativa kvalitetsvärderingsmodellen i teorin.

Sveaverken is a company who manufactures products and equipment for the modern farm enterprise within grain, pork and horse businesses. A large share of Sveaverken's turnover depends on the role as a subcontractor for Delaval within the areas ventilation, manure handling and feeding systems. Sveaverken wants to investigate the possibility to increase sales by establishing new sales channels, for example e-commerce This thesis is an analysis of the Swedish farmers use of internet, attitudes towards e-commerce and Sveaverken's interest within this area. There is also a minor economic analysis of the cost of establishing the e-commerce site. The study focuses on farmers who are potential customers to Sveaverken within Sweden. To examine the farmers opinions about internet and e-commerce a questionnaire was developed and sent out in November 2006, to 500 farmers of which 45% answered. The results show that the average age of the farmers was 42,5 years.

The thesis concerns itself with studying the effects private brands has on the consumer?s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study?s methodology is characterised by a qualitative approach, whereby the study acknowledges the inductive approach towards the empirical setting even though the Mehrabian-Russell model along with motivational theories serve as highlighters of relevant aspects in the empirical field. The study concludes that both the utilitarian and the hedonic consumer decide what to buy before entering the store, whereby a low degree of needs arise in the store.

AbstractEmbla 5 is an office building which has done a large improvement. The clients of this building has made an order of WSP and the student Anders Kempe to calculate the use of energy for the building, and after that result proposing further measures which can decrease the energy use of Embla 5.The ground for this report is when calculation of the present energy use of the building is stated. To make that information of a number of parameters such as envelope, the heating system and ventilation has been located and set in to the simulation program IDA ICE which calculate the energy use.To improve the energy use further this project has been concentrated to change the system of ventilation. Today the ventilation system is of the kind CAV (constant air volume) and the air flow is dimensioned for after recommendations from BBR and Arbetsmiljöverket in the office spaces. Consider that Embla 5  is an office building where the people only staying for 8-10 hours/day so was the ide to see how much energy saving if the air flow is reduced the time people not being in the building.

Syfte: Syftet med studien är att med statistiska mått undersöka om företags aktiekurs reagerar på ett vd-byte samt se hur ledarskap påverkar företagets rörelseresultat ur ett genusperspektiv. Metod: Undersökningen är en eventstudie som innefattar åtta stycken företag. Eventstudiens estimeringsfönster omfattar 56 dagar innan eventfönstrets 29 dagar, där aktiekursens rörelse undersöks. Varje företags enskilda procentuella förändring i rörelseresultatet kommer att studeras två år innan och två år efter ett vd-byte har inträffat.Teori: Undersökningen utgår från effektiva marknadshypotesen, agentteorin och signalteorin.Empiri: Resultaten för aktiekursens abnormala genomsnittliga avkastning (AAR) och den kumulativa genomsnittliga avkastningen (CAAR) visas i diagram, detsamma gäller för företagens procentuella förändring i rörelseresultatet. En jämförelse dras mellan företag som har genomfört ett kvinnligt vd-byte mot företag som har genomfört ett manligt vd-byte.Slutsats:Aktiekursen för företag som har genomfört ett kvinnligt vd-byte har cirka 10 procent högre förändring i AAR än för företag som har genomfört ett manligt vd-byte.Aktiekursens lutning på CAAR för företag med en kvinnlig vd är starkare än för företag där det har skett ett manligt vd-byte.

This report is a documentation of a Master?s thesis of 20 credits performed at the educational program of Technical Product- and Production Development with Design at Halmstad University. The project is carried out in cooperation with Hafa AB in Halmstad.The purpose of this project was to bring forth a concept of a bathroom cabinet for Hafa?s new selection Young through creative design methods. The selection is supposed to attract the younger purchaser but also a target group that dare to experiment with home furnishing and appreciates new design.

På senare tid har finansiella skandaler fått ett allt större utrymme i media, vilket skapat en debatt bland allmänheten och näringslivet om revisorns förtroende. Revisionsbranschen utgör en av de viktigaste grundstenarna i samhällsekonomin och ett minskat förtroende för dem är problematiskt. Då förtroende är viktigt, är det nödvändigt att känna till hur revisorer skapar ett förtroende och vad det påverkas av. Uppsatsen avser att beskriva hur revisorer skapar förtroende, vad som påverkar revisorernas förtroende samt att belysa de konsekvenser och risker som finns med minskat förtroende. Studien använder sig av beskrivande metoder, där primärdata består av intervjuer med respondenter och sekundärdata tillhandahölls av vetenskapliga artiklar, böcker, tidningsartiklar och webbsidor. Studien har genomförts med en kvalitativ metod, där verkligheten studerades genom att tillämpa abduktion. Igenom studien kontrolleras det att uppsatsen håller en hög reliabilitet, validitet och objektivitet. Denna empiriska studie visade att revisorns kompetens är centralt för att dess klienter och intressenter ska kunna lita på denne.

Title: Overreaction on the Swedish stock market Seminar date:2008-01-30 Course:Nek K01- Bachelor Thesis in Economics (15 ETCS) Authors: Advisor:Oskar Herbe and Ludvig Persson Hossein Asgharian Key Words:Overreaction, Anomalies, Market Efficiency, Contrarian investment strategies Purpose:The purpose of this thesis is to test if the overreaction hypothesis as originally described by De Bondt and Thaler is a good explanation model for the Swedish stock market. Further, our intension is to divide the stock market into three segments by company size, in terms of market capitalization, to control for size effects. Method:We have conducted this study by analyzing Swedish stock data in the period of 1989-2007. Within this time span, using overlapping formation periods, we have constructed two types of portfolios, winner portfolios and looser portfolios. The portfolios represent the 30 per cent best performing respectively worst performing stocks in terms of returns.

Background: In the past 10 years private label has increased significantly in the Swedish grocery market. This is an important strategic event, which is a great challenge to suppliers as it causes stiff competition. To handle this situation an increasing number of suppliers have to make the decision whether to produce private label or not.Purpose: The purpose of this study is to find and analyse factors that influence suppliers in the Swedish grocery market to produce private label. On this basis we intend to confirm or develop existing theories within the field of study.Research method: The study has a qualitative approach where empirical data has been gathered through interviews with suppliers and retailers in the Swedish grocery market.Results: This study has identified factors that underlie suppliers? decision to produce private label.

Due to a rising debate concerning corporate governance that has caused increasing demands for companies? transparency, several codes of conduct have been introduced. The Swedish Code for Corporate Governance is obliged to companies with a turnover exceeding three billions. There are companies that voluntarily apply the Swedish Code. Possible causes to this phenomenon ought to be that the code for corporate governance conveys legitimacy through the insight into the affairs of a company the public receives, through the report of the corporate governance that is published in the annual report and on the home page of the company.

AbstractThe future of ethanol is depending on good solutions for the production. ENA energy power plant produces electrical power and district heating by heating biofuel. By building an integrated bioenergy plant surplus steam could be used to produce ethanol as fuel to vehicle.This would mean that ethanol is produced renewable energy and the energy for the process derives from the surplus of power.  ENA energy, MDH (the University of Mälardalen) and the energy authority has initiated a research project were different bioenergy combinations integrate with existing power plant.  As a part of the project which size an integrated factory should be to gain the best efficiency for the plant was investigated. Consideration will be taken to the cost of the production in order to be competitive to the price of imported ethanol.  Etanolens framtid vilar på bra lösningar för framställning.  I ENA energi kraftverk i Enköping produceras el och fjärrvärme genom eldning av biobränsle.  Genom att bygga ett integrerat bioenergikraftverk där skulle man kunna använda överskottsånga till att framställa etanol som fordonsbränsle.