In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often focusing on an image revolving around price and environmental friendliness.The purpose of this essay has been to analyze customers? relations to the electricity market. In order to analyze customers? relations a quantitative study has been conducted; focusing on customer satisfaction and customer commitment.

Syftet med den här uppsatsen var att få en förbättrad förståelse av hur unga chefer upplever sitt arbete inom offentlig sektor och hur det psykiska välbefinnandet påverkas av arbetsbelastningen. Undersökningen har gjorts utifrån semistrukturerade intervjuer med fyra enhetschefer om deras upplevelser av arbetskrav samt psykiska välbefinnande där analysprocessen samt grunden för studien följer den fenomenologiska ansatsen. Resultatet visar utifrån chefernas upplevelser att det finns starka samband att det psykiska välbefinnandet påverkas negativt av för hög arbetsbelastning. De tydliga faktorer som skapar ohälsan är arbetsansvaret, arbetstiderna och också de höga ambitioner som chefer kan ha. Studien konstaterar hur yngre chefer har större tendens till stressrelaterade sjukdomar till följd av arbetspressen som unga chefer anses ha.

The curious nature of humans has been the puzzle of psychologists, philosophers and scientists since the time we began to use those terms. Why are we curious? Why do we behave the way we do and why? The span of views on curiosity covers all. From being viewed as part of our animalistic nature and compared to instincts, to be viewed as a virtue to scientists and the reason behind why we explore space. Behaviorists tried to define it as an innate drive and some say that it has a crucial role in our ability to learn and understand.

According to modern theory, PR is seen as something that creates value for majority of products. The art market is a market that is characterized by several actors in different value chains, where transparency is low and art critics, or PR creators, have a certain amount of impact on the view of art, at least had so historically. But how does PR vs. art galleries´ own marketing (art brochure) affect the view and price consideration of art and artists for non-expert art spectators? After performing a large quantitative study, we can conclude that PR has negative to no affect on the view of art and the artist compared to the case when the spectator did not receive any information prior to viewing an art piece.

The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.

The background to the work bases on the consumers view around Swedish and foreign meat products, and how the attitude around the meat products is pursued in the shops. The consumers request high meat quality and security . Many consumers value local produced and ecological meat products but the price is too high. We have done verbal interviews with consumers on three different shops, where we asked questions and had dialogues around Swedish meat products where the consumers have told us their arguments and opinions about Swedish and foreign meat. The result shows that the majority of consumers consider that it is important to know that meat is produce in Sweden.

Behandlare av barn som bevittnat våld i familjen ombads i en explorativ studie beskriva hur de skapar mening till arbetet de utför och till barnens situation och behov. Semistrukturerade intervjuer utfördes på fem behandlare. Frågorna berörde deras arbetsmetod och vad de uppfattar att barnen behöver för hjälp. Resultatet visar att behandlarnas främsta syfte är att avlasta barnen från skuld, bekräfta deras verklighetsbild och förmedla till barnen att de inte är ensamma om sina upplevelser. För att avdramatisera samtalssituationen använder flertalet behandlare lek och teckning i olika form.

Attitudes towards violence were assessed using both implicit (The Single Category Implicit Association Test; Karpinski & Steinman, 2006) and explicit measurements (a Feeling Thermometer). A group of criminals showed more positive explicit and implicit attitudes towards violence than a group of non-criminals. In addition, The Aggression Questionnaire (Buss & Perry, 1992) revealed significant differences in aggression between the groups; criminals' mean scores were higher on all four subscales (physical aggression, verbal aggression, anger and hostility). Furthermore, significant correlations were found between all the measures, including the implicit and explicit attitude measures. The findings support the validity of the SC-IAT as an implicit measure of violent attitudes.

This thesis examines the underlying components that affect consumer behavior regarding organic food. The thesis theoretical framework is based on Ajzen and Fishbein?s The Theory of Reasoned Action combined with theories regarding involvement and routine purchases. The empirical material is based on a desk research with 19 research papers between the years 1994 till 2009 and sales statistics over organic food.  The thesis conclusion shows that the underlying components when looking at attitude towards conventional food are price, taste, expiration-date and healthfulness. While the components for involvement in organic food is the environment, personal health and supply.

The Swedish potential of electricity production from roof mounted solar panels has been determined in three steps: accessing the existing roof top areas, simulating the amount of electricity solar panels can produce on these areas and finally analyzing how large the necessary economical change is to make the solar cells profitable.The total existing amount of roof top areas are 319 square kilometers and the area distribution follows the distribution of people. This leads to an installed power of 47,9 GW which are expected to produce 49,0 TWh electricity per year. If the quality of the electricity is prioritized the highest the power is reduced to 3,7 GW, generating 3,8 TWh yearly, but if the hosting capacity is calculated from Sweden?s total electricity need, the capacity is 42 TWh per year.Today, solar panels are not profitable in Sweden for houses, even though there is a subsidy of 35 % of the investment costs, discounted in 25 years. The profitability is calculated with a cost of capital of 5 %, a price on electricity of 1 SEK/kWh and an investment cost of 20 SEK/Wp.

Denna studie ämnade studera sambandet mellan självinsikt, attributioner och relationskvalité. Tidigare studier har visat att det finns ett tydligt samband mellan attributioner och relationskvalité. Vårt syfte var att expandera och replikera detta fynd och placera in det i ett större sammanhang, kultur-relationskedjan, där även självinsikt och kultur ingår. Femtiosex personer (28 par), majoriteten studenter, deltog i studien som utfördes individuellt i enkätform. Resultatet visade på en replikering av tidigare fynd i sambandet mellan attributioner och relationskvalité (r(56)=-0,320, p < 0,05).

This study aims to investigate expressive writing in young adolescents, based on the model constructed by J.W. Pennebaker. Qualitative analysis of written essays has been conducted, the main purpose being exploring descriptions of relationships and expressions of emotions. Further-more, the intention has also been to study eventual gender differences and their forms of expressions in the essays. The participants were seventh- and eightgraders, gathered from two schools in Sweden.

Abstract Syftet med att studera detta är att undersöka anledningen till den könsuppdelade idrottsundervisningen samt vilka effekterna blivit med fokus på flickornas situation. Detta har vi gjort genom att bedriva observationer i två olika skolor i Blekinge, där en av skolorna fortfarande har gemensam idrott och den andra skolan övergått till könsuppdelad idrottsundervisning. För att bredda vårt material har vi även intervjuat inblandade parter, det vill säga elever, rektorer samt idrottslärare. Resultatet av observationerna och intervjuerna visade att flickornas situation förbättrats i den skola där man infört könsseparerad idrott. Flickorna tar för sig, lever ut och tycker det är roligare med idrott där de kan vara för sig själva.

SNA Europe?s handsaw concept is called ?Bahco Handsaw System? and is constituted by a saw handle with the possibility to switch between different saw blades. The sales of ?Bahco Handsaw System? products have not achieved the desired results probably due to the high price. Developing a more cost efficient handle, enabling a lower consumer price of the product, is assumed to increase the sales volume.

This essay studies what has been written about religious experience and visions both in the past and now. It deals with both the religious experience and tries to explain how and if there is any place in the modern society for religious visions and experience. The essay has a strong theoretical perspective to psychology of religion as presented by Anton Geels whose writings in the subject have been of one of my main sources.The study shows that people of all times and cultures have had religious visions and the feeling of a divine experience even if this has changed because of tradition, time and place. Religious experience and visions can furthermore occur both in a spontaneous, unprepared way as well as being cultured through ascetic practice in order to facilitate the divine reception. The study also shows that religious experience in no means is reserved for special ?chosen ones? but can occur to each and every one, no matter what class, race or position in life.