Title: Competition for small audit firms ? a qualitative study on possible competitive strategies and how the upcoming changes will influence competition on the audit market    Subject: Auditing Tutor: Margareta Paulsson  Authors: Per Dahlström and Martin Holmberg Purpose: The purpose of this study is to develop an understanding how smaller auditing firms use competitive strategies and why. The result aims to work as a support for owners and leaders of audit firms as they make decisions of how to compete in the future. We would also like to explore how smaller audit firms view the change of the mandatory audit, that is, our intentions are also to examine how they think the consequences on the market will be and their view on its affect on the competition of the market.    Methodology: Our methodological approach was characterized by a hermeneutic approach in order to explain and understand why the smaller audit firms do what they do. Our approach is a combination of inductive and deductive as it allows us to develop an understanding of the subject, then gather our empirical data and from that draw valid conclusions.

ABSTRACTTitle: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken)Number of pages: 42Author: Louise KindblomTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala universityPurpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their perceptions.Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.Main results: Teenagers perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations.

Talperceptionstest har skapats för att få information om hur en person kan uppfatta ochdiskriminera mellan språkljud. HöraTal Test 1.1 är ett omfattande analytiskt datorbaserattalperceptionstest. Testet är anpassat för icke läskunniga barn från fyra års ålder. Det ärframtaget för barn med hörselnedsättning och/eller cochleaimplantat men kan ävenanvändas för barn med neurologisk skada, specifik språkstörning och/eller annatförstaspråk än svenska. Huvudsyftet med studien är att ta fram ett referensmaterial för hurnormalhörande barn med normal språkutveckling i åldern 4;0 till och med 5;11 årpresterar på HöraTal Test.

The struggle for the customer has become a priority for the fashion industriesconsidering that it is the customers? willing to shop that guarantees theircontinuous survival on today?s competitive market. To keep the customer happyand satisfied, should be their priority as this leads to an economic advantagesince the customer becomes the companies strongest allay with help of the socalled ?word of mouth? effect. The positive response is then transmitted fromthe customer, acting as a spokes- person for the company.

When a person of the older generation in a family owned company wish to transfer his ownership to a person in the younger generation this can be done through a succession of generation. Different methods can be used to proceed with such a matter, selling the company shares for a price below the market value is one example of this.When the owner transfers shares to a person in the younger generation, either as a gift or by selling them to a price below the market value, the provision in the 7th chapter 4 § ÄB can be applicable. This provision establish that; when a gift that has been given during the grantors lifetime and when the purpose of this gift is to be equivalent to a testament, the gift shall be returned to the receiver if this action confines with the direct heirs statutory portion.A gift is to be equivalent to a testament when the giver had the intention to arrange the succession when the gift was given away, and when this gift did not amount to any economical sacrifice for the giver. There are two situations which causes a gift to be equivalent to a testament. The first situation arises when the gift is given by the giver right before his death, on his deathbed so to speak.

Gender equality and gender equality work is relevant for today's working life, and previously male-dominated occupations may be increasingly under pressure to become more equal. This paper aims to explore and understand how the firefighters at a station are experiencing gender and gender equality in rescue services.Using theories of how sex is done, how a power perspective and a structural approach can show men's and women's different conditions in an organization, and theories that are more specific to gender and change management the firefighters talk about gender and gender equality are analyzed. Essay results were collected through interviews with seven firefighters and then analyzed and interpreted with the help of theories.The analysis shows that there is a perception among the firefighters that men and women are biologically different and that required physical strength legitimizes the exclusion of women. Inequality is seen as something natural and by pursuing an active gender equality women are given unwarranted benefits. When physical strength becomes a legitimate reason for exclusion, the responsibility for gender inequality is put on women and that women don?t have what it takes.There is also a resistance against gender equality analyzed in the paper, and it's stated opposition seems to be directed against the management's way of recruiting women.

Title: Food companies' work with CSR and its impact on consumer purchases of organic productsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Maria Nilsson and Mikaela JaredalSupervisor: Agneta SundströmDate: June 2015Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping.Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising.

The southern part of Sweden, Skåne, is frequently exposed to storms causing great damage to Norway spruce (Picea abies L. Karst.) stands. A storm during the winter 1999/2000 raised the attention of the problem. A lot of forest owners got large areas of spruce stands wind thrown during this storm. Can naturally regenerated birch (Betula sp.) be an alternative on these wind-exposed sites? This was the main question I was facing when discussilig the problems with Esben Möller Madsen, Söderåsens forest district. The aim of this master thesis was to present an economic analysis of Norway spruce versus birch.

Vi vill med denna uppsats undersöka vilka faktorer som styr prisspridningen på den svenska e-handelsmarknaden. De faktorer som studerats är produktens pris, popularitet, bransch, antal säljare och i vilken period som materialet samlats in. Undersökningen kom fram till resultatet att samtliga faktorer, förutom perioden för datainsamling, är statistiskt säkerställda på ett eller flera av våra prisspridningsmått. Det innebär att fyra av de fem faktorer som vi studerat påverkar prisspridningen..

AbstractDespite that e-business nowadays is established scepsis against it amongst consumers exists. We, as consumers, suppose that this skepticism is caused by bad communication from the e-business companies. This has lead to our suggestion that some con-sumers refrain from e-business because of bad communication or deficient trust.Our purpose with this paper was to investigate factors of communication between companies and consumers within e-business (B2C) from the consumers? point of view. We thereby have drawn conclusions regarding consumers? choice of e-business company.

Denna studie handlar om ungdomars fysiska självkänsla och baserar sig på en grupp ungdomar med åldrarna 16-18 år. Syftet är att ta reda på om den fysiska självkänslan skiljer sig ur ett genusperspektiv, om det finns en signifikant skillnad. För att undersöka ungdomarnas fysiska självkänsla används en bearbetad enkät av Raustorp (2006) som kallas Sådan är jag! (Bilaga 2). Den ursprungliga enkätens namn är Children and Youth-Physical Self-Perception Profile (CY-PSPP) som utvecklats av Fox och Corbins Physical Self-perception Profile. Enkäten delades ut till 100 elever på ett praktiskt gymnasium i Skåne.

The aim of this study is to investigate where and why the fitness clubs, Sats and Friskis & Svettis in Stockholms county, choose to locate their facilities in certain places and which their primarily targetgroups are. Furthermore, the aim is to gain knowledge of people?s health status in areas where the facilities are located, in order to see if they are located where exercise is most needed. Interviews were conducted with members of the fitness clubs but also with non members, i.e. people who lived in areas with an absence of fitness facilities.

Det du håller i dina händer är en kvalitativ studie över gymnasieelevers definition av begreppet ?en bra lärare?. Undersökningen, vars syfte är att ge en inblick i elevernas perspektiv på fenomenet och därmed öka kunskapen för verksamma lärare, bygger på 6 respondenters redogörelser av sin syn på ämnet. Respondenternas delgivelser har efter insamlandet analyserats med hjälp av IPA-metoden (Interpretative Phenomenological Analysis), analyserats, tematiserats och slutligen syntetiserats i den text som utgör resultatet.Anledningen till ämnesvalet och dess inriktning bottnar i såväl ett eget intresse av att utreda saken närmare som att jag i mina efterforskningar inte har funnit någon forskning på området som tar upp just elevernas perspektiv.Resultatet slår för det första fast att lärares framtoning har en stor påverkan på elevernas studiemotivation (drivkraft) och ambition (målmedvetenhet). Vidare visar det på ett antal, enligt respondenterna, särskilt betydande drag hos en lärare, varav de flesta i varierande grad inverkar på elevernas attityd till och strävan i skolan och sina studier.

This essay examines the poetry of the Swedish writer Ivar Conradson (1885-1968). Itanalyzes his work in the context of the European literary scene of the late 19th century, inparticular symbolism and impressionism. Conradson has been considered a symbolist and amysticist by critics and scholars, who claim that his poetry expresses a strong religious ethos,influenced by biblical rhetoric as regards style.While this study does not refute the common view of Conradson, it argues that his earlyworks differ from his later works, where indeed religious and mystical themes can be found.This difference can thus be seen both on stylistic and thematic levels. Using the structuralistmethod of Roman Jakobson and Jurij Lotman, and a phenomenological analysis based on thephilosophy of Maurice Merleau-Ponty and Hannah Arendt, this study examines bothsymbolist and impressionist stylistic devices and themes in Conradson?s literary debutSkyarne (1906).

During the early 1990´s, the Swedish commercial air traffic was de-regulated and the new market-condition made it possible for low-budget airlines to enter the Swedish market. The former monopolistic airline company, Scandinavian Airline Systems (SAS), was facing a new type of competition which had the advantage of offering much cheaper air trips than SAS. Adding the decrease of profitability that struck SAS as well as other airline companies after the terrorist attacks on the 11th of September, forced them to carry out a mayor reorganization programme. The programme, called ?Turn Around 2005?, was a direct economical measure that begun in 2002 and lasted until 2005 and resulted in a cost saving of 14,5 billion SEK as well as a notice or a transfer of 6000 employees.The purpose of this essay is to investigate if the opinion of the consumer, the image, corresponds with the profile that SAS wishes to mediate today.