The aim of this study was to examine differences between happy and unhappy people, with respect to individuals interpretations, their attributonal style and in what way the priming effect is related to their attributional style and well-being. The participants were 74 senior high school and 21 undergraduate college students. Participants were asked to read a short story, some words were in bold type, and thereafter for their subjective perception of the words in bold type loading and memory of them in a recognition list. Attributional style was operationalized with an own constructed instrument. The results show that happy individuals interpreted more words as positive than negative in comparission with unhappy individuals.

Denna studie är grundad i intervjuer som ägde rum på en reklambyrå. Studiens syfte är att utforska innebörden av 'kreativitet' i reklamvärlden. I intervjuerna betonade informanterna i synnerhet vikten av att reklam kommunicerar genom känslor och emotioner. I denna uppsats ges en närmare inblick i vad informanterna anser att känslor och emotioner har för innebörd för reklamskapande.Detta görs genom att tillämpa fenomenologisk teori. Den fenomenologiska analysen förser oss med en djupare och mer vidsträckt förståelse för den intuitiva kunskap informanterna förmedlar.

Annual reports are by many considered to be companies primary way to inform their world where the CEO's words are read most carefully by shareholders. The purpose of this paper is to examine the design of the CEO's words in annual reports in light of the financial crisis in 2008. The study seeking explanations for change, similarities and differences in the various texts based on three themes which are results, future and confidence. In this qualitative study five CEO's words are explored by means of a discourse analysis, all from large Swedish industrial companies listed on the Stockholm Stock Exchange. Some of the results shown is that the CEO tends to talk about the company's results in a self-serving manner and CEO speaks more aboutm the results before than after the crisis.

This thesis explores some key aspects of early Heidegger?s interpretations of Kant from a phenomenological perspective. In general terms, it analyzes Heidegger?s claim that Kant?s faculties share a common root in the transcendental imagination, as a critical development of motives found in Husserl?s phenomenology.More precisely, the thesis argues that the motive for deriving Kant?s first faculty, intuition, from the synthesis of imagination can be understood as an attempt to account for the receptivity of a finite subject, without yielding to a causal description of sensibility. Phenomenology shares this problem with Kant?s critical philosophy.

I ambulansyrket hamnar sjukvårdspersonalen i situationer där de möter kritiska patienter. Då är det är viktigt att de fattar snabba beslut. Den här studien har undersökt i hur stor utsträckning ambulanspersonal får intuitiva känslor och fattar intuitiva beslut i kritiska lägen. Studien har också undersökt i vilken utsträckning ambulanspersonal förlitar sig på magkänslan samt hur stor vikt intuition har för yrkeskompetensen.Nio semistrukturerade intervjuer genomfördes utifrån Critical Decision Method (Klein et al., 1999), en metod grundad i teori kring naturalistiskt beslutsfattande. Resultatet visade att ambulanspersonal fattar intuitiva beslut vid varje patientmöte där patienten är i ett kritiskt tillstånd.

Annual reports are by many considered to be companies primary way to inform their world where the CEO's words are read most carefully by shareholders. The purpose of this paper is to examine the design of the CEO's words in annual reports in light of the financial crisis in 2008. The study seeking explanations for change, similarities and differences in the various texts based on three themes which are results, future and confidence. In this qualitative study five CEO's words are explored by means of a discourse analysis, all from large Swedish industrial companies listed on the Stockholm Stock Exchange. Some of the results shown is that the CEO tends to talk about the company's results in a self-serving manner and CEO speaks more aboutm the results before than after the crisis.

Annual reports are by many considered to be companies primary way to inform their world where the CEO's words are read most carefully by shareholders. The purpose of this paper is to examine the design of the CEO's words in annual reports in light of the financial crisis in 2008. The study seeking explanations for change, similarities and differences in the various texts based on three themes which are results, future and confidence. In this qualitative study five CEO's words are explored by means of a discourse analysis, all from large Swedish industrial companies listed on the Stockholm Stock Exchange. Some of the results shown is that the CEO tends to talk about the company's results in a self-serving manner and CEO speaks more aboutm the results before than after the crisis.

AbstractThe aim of this study is to describe similarities and differences in the inscriptions of runestones intoday's county of Kronoberg, the former county of Värend and, in addition, a part of the formercounty of Sunnerbo. The study is based on 27 remaining runestones which are analysed throughchoice of words and runes, orthography and decorations.The section of choice of words and runes are categorised and based on the choice of choosingone particular word over another and of choosing one particular rune over another. Orthography isbased on the spelling of five particular words; efter, sten, reste, hjälpe and och. Monophtongisationis discussed and analysed. The section of decorations has two subsections; 1) crucifixes and?suns?, and 2) other forms of decoration.The study showed that the runestones had some significant numbers of similarities anddifferences.

Bakgrund och problem: I och med finanskriserna har intresset ökat för företagens utlämning av upplysningar kring risker och osäkerhetsfaktorer. Variationen av mängden av risker samt utförligheten i hur dessa beskrivs kan skiljas mycket åt, då de företag som följer ÅRL vid sidan av IFRS måste redovisa sina väsentliga risker och osäkerhetsfaktorer. Företag, som enbart följer IFRS, har inte detta krav och har därmed möjlighet att inte redovisa vissa risker.Syfte: Syftet med uppsatsen är att få en inblick i hur företagen upplyser om sina risker och osäkerhetsfaktorer och vilka och hur många risker och osäkerheter som man upplyser om. Detta för att få en bredare syn på vad företagen anser att dessa termer betyder, vad som ingår i dem och hur företag generellt kommunicerar ut sin riskrapportering.Avgränsningar: I denna studie analysera företag noterade på Stockholmsbörsens Large, Mid och Small Cap-listor, som har publicerat en årsredovisning för 2009 samt halvårsrapporter från 2010.Metod: Genom en kvantitativ innehållsanalys undersöktes 122 börsnoterade företags årsredovisningar och halvårsrapporter från 2009 ? 2010.

It is always more demanding and the risk for misunderstanding increases when communicating in noisy environments. The confusions and the mistakes that occur when speech is disturbed are very interesting and happens constantly. The purpose of this study was to examine speech recognition results from the test PB S/N +4 and find out which confusions that are made by the normal hearing and by the hearing impaired persons in the speech lists 3 and 4, and also analyse the mistakes from a phonetic perspective. Ten normal hearing and 50 persons with impaired hearing participated in the study. The people with impaired hearing were divided into two groups; DTMV 40 dB HL.The results were compared between the normal hearing and those with impaired hearing.

Denna uppsats utforskar samspelet mellan struktur och frihet i konstn?rligt skapande, med fokus p? improvisation och intuition. Genom ett nyskrivet verk f?r ensemblen Gageego pr?vas en metod d?r en fast kompositionsform gradvis m?ter en mer intuitiv, grafisk tolkning. Syftet ?r att unders?ka hur musik kan utvecklas fr?n en tydligt definierad struktur till en friare klangv?rld utan att f?rlora sin helhet.

The aim of the study was to show whether or not there exists, and if so, to understand, a common creativity, vision and imagination of the members of Småland?s Entrepreneurial Academy?s organisation.The method used for this research is the fictive narrative collage , which consists of the collection of fictive stories. The author has also made her own additions to the method. A composer composes songs to the narratives, two artists illustrate the narratives. The research is carried out on the total population within Småland?s Entrepreneurial Academy which consists of 10 permanent members of the organisation.The theory focuses on different areas, such as creativity, vision and imagination as well as on the entrepreneur and the organisation.

This essay investigates the relation between ?usage? and ?hearing? of dialectal words and expressions in the Ryukyu islands, Japan, in this case words and expressions from a mix of Ryukyuan and standard Japanese, so called uchinaa-yamatoguchi. A survey was conducted and in the questionnaires the respondents were asked to fill in the degree of usage and hearing of each word and expression, consisting of three alternatives each; use often, use seldom and never used - hear often, hear seldom and never heard.My findings show a stable pattern in the relation between usage and hearing, where the usage is relatively low compared to hearing in almost every case. Among the most frequently used ones, one could find words and expressions connected to food, festivals, type of person, adjectives, adverb and animals etc..

The purpose of this dissertation is to create an understanding of how a personal idea in the mind of an entrepreneur becomes an outspoken vision in one biotech company. More specifically, for what purpose the vision is used at different stages, how it is communicated, its content and what impact previous visions have on future vision work and in order to reach a deeper understanding of how vision develops over time and how it is used we have employed a qualitative approach based on a case study. The theoretical framework starts with the concept of vision and related concepts. Furthermore, the entrepreneur?s and manager?s usage of vision is examined.

Purpose: The purpose of this thesis is to examine how students who also serve as writers of bachelor theses mainly utilizing the discourse analysis methodology comprehend the method of discourse analysis, and in what way the students bestow it in their research.Methodology and Material: This is a case study of the theses, which are also the text material, as it can be used examining numerous cases. Another beneficial factor is the relationship to the theoretical framework. One does not need to divorce the two institutions; instead they cooperate with each other.Results: A thoroughgoing apprehension of the Discourse Analysis is it being strongly attached to semiotics and how texts can be analyzed by the method in question to reveal institutions in our society alongside with mapping out the agency of words. In other words, language and soceiety mirror each other in a way or another...Key words: Discourse Analysis, thesis, Foucault, Fairclough, Laclau & Mouffe, language, reality, readings.