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7453 Uppsatser om Press and communication sciences - Sida 16 av 497
Kommunal årsredovisning : Kommunikation mellan avsändare och användare
The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.
Elevers helhetssyn av rörelseapparaten uttryckt genom begreppskartor
The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.
Nyttiga Fakta: en kvalitativ studie av McDonalds pressmeddelanden på webben
Det här er en uppsats vilken fokuserar på kvalitativ analys av pressmeddelande producerade och utsända av svenska McDonalds. Syftet är att undersöka hur meddelanden kan tänkas komma att mottas, liksom om de har en rimlig möjlighet att uppnå sitt syfte och leda till publicering av den förmedlade nyheten. Pressmeddelande är ett verktyg vilket bl.a. används för kommunikation mellan företag och deras intressenter. Ett av de främsta syftena med pressmeddelande, är att uppnå positiv publicitet i icke-köpta medier.
?Man vill ju inte slå på stora trumman? : -en kvalitativ intervjustudie om svenska klädföretags CSR-kommunikation
Abstract The purpose of this study is to identify how Swedish clothing companies strategically communicate CSR ? the issue being that CSR communication is frequently scrutinized and criticized. This is examined using semi-structured interviews with six company representatives. The result is presented thematically, dealing with (1) conditions for CSR and CSR communication, (2) how to manage the issue with criticism and (3) which communication strategies companies use. Following conclusions are drawn: the companies can be divided into Mirvis and Googins phases integrated or engaged/innovative, with conditions characterizing these phases.
Värmlands museum : ?En studie om hur museet kan öka mångfalden bland besökarna.
The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?The collected material consists of interviews and desktop research of material from Internet.The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved.
Ecklesiologi och arbetsmiljö
Abstract: When playing in teams, communication is important, not just communication with words but also non-verbal communication such as gestures and body languish. The purpose with this study is to see how there is a co-op among communicating players , between leaders and players and to examine what meaning communication and culture got in a youth team. The ambition with this study was to increase our knowledge about communication and communicationculture in the youth floorball team. This study is qualitative and was inspired by an ethnographical method so we got the information from observations of a youth floorball team, totally we made four observations. The result were analyzed and categorized from our observation papers.
Bra säg är guld: en studie om journalisters intervjuteknik
Syftet med denna uppsats är att jämföra journalisters intervjuteknik med avseende på om de utför intervjuer avsedda för press, radio eller tv. Inom journalistiken är intervjun är den mest använda metoden för att skaffa information. I teoriavsnittet går jag igenom vad som utmärker intervjun som journalistisk arbetsmetod och redogör för vad som menas med god intervjuteknik. Jag beskriver också vad som skiljer press-, radio- och tv-intervjuer åt. Med teorin som grund har jag använt mig av en kvalitativ forskningsansats och gjort intervjuer med sex yrkesverksamma journalister inom press, radio och tv om deras syn på sin intervjuteknik.
A?r det egentligen inte bara ett slo?seri med tid och pengar? : En kvalitativ studie i anva?ndandet av sociala medier som kommunikationsverktyg
Social media has become an important marketing and communication tool worldwide, mostly through the largest social platforms Facebook and Twitter. With two-way communication via Internet companies has gotten the opportunity to interact and communicate directly with their customers. Facebook has been the focus point through the study because it has shown to be the most efficient and frequently used platform for communication. Our study aimed to confirm how communication via social media actually looks like. To be able to reach the best results, we have conducted the study from a phenomenological approach, which means; usage of qualitative semi-structured interviews to reflect the respondents experience on the phenomenon social media as a communication tool. Social media has shown to be a great way of communicating externally for companies who are willing to spend time engaging in the platform.
Spanglish - La Jerga Loca : En kulturanalytisk studie av fenomenet spanglish
Problem: I dagens teknologiskt och kulturellt globaliserade värld skapas nya tendenser och riktningar för vår kultur. Möjligheten för språk- och kulturmöten av olika slag ökar och med dessa följer blandandet av kulturer med alla dess implikationer, innefattande språket, som grundläggande sammanhållningsfaktor. Språk- och kulturmöten kan resultera i en företeelse som spanglish, vilken är en blandning mellan spanskan och engelskan.Syfte: Uppsatsens syfte är att försöka förstå hur spanglish kan ses i relation till sociala, kulturella och globala processer, samt vilka funktioner fenomenet har. Med hjälp av uppsatsens fyra genomgående teman (språk, globalisering, diaspora och föreställda gemenskaper) vill jag ta reda på följande frågeställningar:1. Hur kan man förstå spanglish som språkligt fenomen?2.
Kommunikation : mellan reklambyråer och deras uppdragsgivare
Today many companies are using advertising agencies in marketing. That makes the advertising agencies responsible for delivering their clients messages and values to the final customer. Therefore it is very important that communication between an advertising agency and their client works in a way that they have similar marketing goals, despite all the factors that may distract this communication.The object of this essay is to study communication between advertising agencies and their clients, especially when it comes to setting up goals and that way highlight the problems that may occur and to make both the advertising agencies and their clients understand the importance of successful communication.We have done our research by interviewing representatives from advertising agencies and clients to advertising agencies. The interviews have given us some understanding on the subject which we have based our theories on, so we have used an inductive and hermeneutic approach to the subject.By modifying the theories we chose from the beginning and adapting them to the results of our research we have tried to show the advertising agencies and their clients the importance of effective and reliable communication between them. We also want to highlight the problems that may occur in the communication and give advice that hopefully can be used to improve the communication.The communication seems to work well and so does, according to our interviewees the co-operation overall.
Om marknadsandelar, filmutbud, och det lokala biografbeståndet : en analys av fem debatterande artiklar under biografaffären 2004
Vi vill undersöka den debatt som har förts i några av Sveriges största dagstidningar gällande Bonnierägda biografföretaget Svensk Filmindustris (SF) potentiella uppköp av Schibstedägda SandrewMetronomes biografer.Som studenter i medie- och kommunikationsvetenskaps finner vi inte bara ett stort intresse i själva debatten kring SF Bios eventuella köp av SandrewMetronome utan också i vilka retoriska tekniker som journalisterna och debattörerna använts sig av. Vi kommer att svara på frågor som: Vad betonades under debatten och vilket verklighetsuppfattning syntes hos skribenterna?Vi har valt att begränsa oss till dagstidningar och debatterande artiklar, det vill säga krönikor, kåserier och kommentarer. Fokus har lagts på Dagens Nyheter, Svenska Dagbladet och Sydsvenskan, där vi valt ut fem artiklar som vi sedan har analyserat kvalitativt. Till grund för analysen har vi använt oss av teorier kring mediekoncentration och agenda-setting.Inledningsvis har vi gjort en tematisk analys, där bland annat genre, resonemang och sakförhållanden är i fokus.
Muslimska kvinnor i svenska media : Diskursen kring muslimska kvinnor i svenska dagstidningar 1999-2003
Muslimer framställs ofta på ett onyanserat sätt i västerländska media. Islam och muslimer framställs både som ett hot mot och samtidigt som underlägsna västvärlden och västerlänningar. Jag har i min uppsats fokuserat på nyhetsmediernas framställning av muslimska kvinnor, som en del av den totala bild av muslimer som nyhetsmedia skapar. Syftet med uppsatsen är att undersöka diskursen kring muslimska kvinnor i svenska dagstidningar mellan 1999 - 2003. Jag har analyserat 108 artiklar med utgångspunkt i kritisk diskursanalys och postkolonial teori.
Kommunikation och samordning : En studie av internkommunikationen inom Region Värmland
This paper deals with the subject internal communication. We received this assignment from Region Värmland, an organization formed jointly by the 16 municipalities in the county of Värmland, to take responsibility for regional development, growth issues, culture and adult education in Värmland. The organization consists of a number of geographically dispersed units with specialized working areas. In this type of organization, there are high demands on internal communication as a tool to coordinate the organization?s different units and integrate their work, in order to reach the common goals.
Att rädda världens djur : en retorisk analys av Parken Zoo:s kriskommunikation
Crisis communication can make a crisis turn into a double crisis. The purpose of the thesis is to analyze by which rhetorical means a double crisis can occur. With the Swedish zoo Parken Zoo as a specific example, this essay examines the crisis communication during the crises that started with the tv-show Kalla fakta. The tv-show revealed that Parken Zoo killed and slaughtered endangered and sacred animals. When asked about the specific animals, the head of the zoo gave different answers ? which contrasted with former employees testimony.
Implementation av FlexRay prototypstack
FlexRay is a new communication protocol which is fast, reliable and flexible and therefore can meet the increasing demands on data communication in the vehicle industry. The protocol is developed by an industrial consortium containing among others BMW, Daimler Chrysler, Motorola and Phillips. Today (May 2009) Hägglunds is using CAN for data transmission in their systems. CAN is getting obsolete and has difficulties in coping with the increasing flow of communication. In this report FlexRay and its communication capacity is studied.