The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

AbstractAuthors: Mikaela Magnusson & Malin StenströmTitle: Jolly women and ugly men - a study of the way men and women are portrayed in the magazines Filter and FokusLevel: BA Thesis in JournalismLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 78 Everyday we're exposed to gender roles. It can take the form of our immediate family, our classmates, the books we read, the teve series we watch or the magazines we read. Everyday the world around us shape the way we think of men and women and how they're supposed to be. As a part of either (or neither) of those genders we are all shaped into the mold that society has set for us. The media is one of the largest contributors to this socialization and therefore we felt it necessary to study two, critically acclaimed, media outlets and shed some light on their portrayals of gender. We chose to study Filter and Fokus, two social magazines with close to a corresponding amount male as female readers and a reputation of being modern and free of Prejudice.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

The main purpose of a logotype is to harmonize with a company?s business concept and culture. This study is based on the receiver?s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of communication and if the perceptions of the logotype harmonize with the profile of the company.

Title: Organic / Synthetic in today's creative music making. This work intends to find out what synthetically versus organically produced music means for a songwriter / producer as well as for an artist in their everyday role of occupation. What are the positions regarding these two methods and how do they relate to these concepts? This study also concerns the general view of music produced with each one of these methods and to which extent there exists Prejudice towards them. The method used for data collection is qualitative interviews.

AbstractThe purpose with my study was to find out how students with physical difficulties are treated in school by teachers and other students and also if there are any differences between how teachers and students treat students with physical difficulties. I also wanted to see if there were any Prejudices against students with physical disabilities from either students or teachers. If there are any Prejudices, I wanted to know what kind it is that exists. When I went to school, I remember that I looked down on the students with physical difficulties because they were different. When I have been working in school as a teacher, I have seen students who pull away from students with difficulties.I chose to do the study at a higher grade school, because I have not been in such a high grade in school during my practice.

The purpose of this essay is to describe what difficulties and challenges are for teachers of religious education at upper secondary school. The essay is written from a teacher's perspective, where the focus is on the teacher's perceptions of the difficulties and challenges of teaching religious education. The methodology for the collection of information was done through qualitative interviews. Previous research shows that one of the challenges in the teaching profession is the interpretation of the curriculum, and then which of those is correct. The essay shows that the biggest challenges that teachers experience in the subject of religious education is the students' Prejudice against different religious groups, and also the difficulty of getting students to understand the purpose of what is being taught.

The aim of this essey is to examine how teachers´ work with individual development plans (IDP) can contribute to an intercultural leadership and inclusion. The interwied teacherss ay that IDP forces them to reflect critically on their thinking on aspects as learning methods, gender and ethnicity. It makes them listen to -and think - in new and more including ways to adapt to each pupils individual possibilities to achieve the curriculum standards within the common area. That requires lots of resources like extra teachers and new material.An active reflection can make ethnocentrism develop into intercultural competence. That is a listening, critical and diversified thinking prepared to deconstruct and create new ways of thinking in relation to different pupils and situations.

Kön och etnicitet är två centrala variabler vid diskriminering på arbetsplatsen. Dock finns en dubbelsidighet i attityder till ledare där å ena sidan forskning visar på att den västerländska mannen ses som den självklara ledaren samtidigt som det pekar mot att det inte finns någon skillnad i ledarskap i avseende på kön och etnicitet. Studien undersökte attityder till ledarskap beroende på kön och etnicitet utifrån tre hypoteser. I studien deltog 158 högskolestudenter, varav 59 män och 99 kvinnor med en medelålder på 22.28 år. Deltagarna besvarade en enkät som bestod av frågor från the Empowering Leadersip Questionnaire (ELQ) och Motivation To Controll Prejudice-scale (MTCP).

AbstractThe aim of this essay is to bring understanding to one of the problems theinternationally adopted in Sweden might face, the identity dilemma. In order to do so, a theory of identity construction, Constructionism, is used. This theory says that the construction of identities is a constantly continuing process, influenced, not only by our own perception of ourselves, but also by how we are viewed and treated by otherpeople.Given this theoretic starting point, an examination of the adoptees? everydayencounters in the Swedish society is made, using an autobiography, a biography, a collection of interviews, and newspaper articles. The result shows that the internationally adopted, although they are Swedish both by mind and by law, experience that they have been, and sometimes still are, confronted with strong attitudes such as racism, Prejudice and stereotypes.Furthermore, those who experience the identity dilemma often refer to how they are perceived by ?the others?, or to what the encounters with ? the real? Swedes have been like.

The present study tested the prediction that male offenders are judged more harsly than female offenders for involving in a violent crime. Three-hundred and fifty-four adult students (163 men, 190 women, 1 unspecified gender) evaluated a hypothetical crimescenario describing a violent conflict between two parties, as part of a 2 (Informants Gender: Male/Female) x 3 (Offender Gender Triad: Male/Female/Neutral) x 3 (Victim Gender Triad: Male/Female/Neutral) between-subjects design. In situations involving male offenders, compared to female offenders, the informants judged the male offenders more harshly which exposed a double standard, as we expected. Informants also believed that it was more likely that a male offender was a recidivist..

Denna uppsats behandlar frågan kring fördomar, muslimer och interaktion. Undersökningen sker genom en intervjuundersökning där respondenterna får svara på frågor som berör deras syn på muslimer utifrån deras interaktionsnivå. Tidigare forskning säger att den socialt konstruerade bilden av muslimer är negativ, och att den upprätthålls av samhället, däribland filmindustrin. Som ramverk för att undersöka detta används socialkonstruktivismen och kontaktteorin. Kontaktteorin, som introduceras av Gordon Allport, säger att interaktion mellan grupper minskar fördomar genom att grupperna interagerar som jämbördiga och med gemensamma mål.

BACKGROUND: Previous research shows that many nurses feel that patients with borderlinepersonality disorder (BPD) are more difficult to provide care to than patients with otherdiagnoses. Experiences of these meetings with BPD patients are often negative. With thisbackground, a literature study was made in order to elucidate the patients' perspective. AIM:Compiling knowledge of how patients diagnosed with BPD experience their treatment and themeeting with health care professionals. METHOD: Through the databases PsycINFO andPubMed, twelve qualitative articles were selected and summarized in a literature study.

The present research examined both automatic and controlled processes in newpapers ability of priming racial stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject?s explicit opinions against foreign people were also measured through ?The Modern Racial Prejudice Scale?. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime.

Olika forskningsdiscipliner har i över 60 år studerat attribution. Dock finns ett kunskapsglapp då de flesta studier har gjorts på vuxna människor. Undersökningen koncentrerades därför till att studera attribution hos förskolebarn och söka reda på deras spontana reaktioner på sagofigurer och porträtt, samt deras bedömning av olika egenskaper hos dem. Deltagare var 16 förskolebarn, varav 9 flickor, vilka intervjuades i 45 minuter var. En innehållsanalys genomfördes vilken resulterade i olika teman och kategorier, därefter genomfördes en separat analys för barnens bedömning av tjocka respektive smala personer.