Actors deliberately change their Preferences, contrary to the assumptions of rational decision models. This study shows why, and to some extent how. Preferences are necessarily ambiguous and unstable. Rationality is a regulating myth which has had a profound influence on Western conceptions of what an actor is.The aim of this study is to help individual actors understand the theoretical grounds of their actions. The analysis provides tools for examining decision methods and Preference changes.

This master thesis deals with reading and library habits among young male students at the vehicle engineering programme in an upper secondary school. Also their overall opinion of libraries has been looked into. For the completion of this study all of the 43 students in question took part in a questionnaire while 5 of them were interviewed. The result of this statistical survey complemented with more focused interviews show that at some time or another all the students read, but their Preference lies within the news and engineering pages of daily newspapers and periodicals. Those who read books choose action and fantasy for content.

The purpose of the study is to examine the difference in attracting advertisers to marketing hybrids versus general internet forums, this based on selected theories and advertisers' Preference for our case study object, the marketing hybrid, businessclass.se..

Streams and riparian zone are closely linked by reciprocal flows of energy and nutrients. A large part of the transportation from water to land is in form of emerged aquatic insects. Conversion of land from forest to agriculture can greatly affect aquatic ecosystems, and due to the close link, also affect the adjacent terrestral zone. Investigating how the presence of agriculture in the surrounding area affects amounts of emergent aquatic insects gives an indication on how agriculture, in turn, may affect the terrestral enviroment. The study was preformed alongside ten streams in northern Sweden; five in landscape transformed by agriculture and five in undisturbed forest areas.

Throughout its wide distribution in the northern hemisphere, the golden eagle occurs in a diverse range of environments, e.g., mountainous, forest and open areas. The literature on juvenile golden eagles is limited, and this study provides further knowledge on habitat use and ranging behaviour during the post-fledging period in boreal Sweden. A total of 14 golden eagle juveniles were tagged with GPS transmitters during 2010 and 2011, and nine could be followed during the entire post-fledging period from fledging until migration. The juveniles fledged at the end of July and beginning of August and initiated migration during October and beginning of November. The length of the post-fledging period, until migration started, ranged from 49 to 97 days. During this period, the juveniles? distance from their natal nest and their GPS height increased with time as their flying abilities developed.

When a decision is to be made on what long term strategic forest management plan to use, consideration must often be taken to multiple objectives. Such decisions are very complex and a promising approach to handle them is by Multiple Criteria Decision Analyses (MCDA). The study is based on the problem that the MCDA that have been implemented into forest management planning have only had capacity to compare and evaluate a limited number of management plans; which means that there is a risk the most suitable plan is missed. The aim with this study was to test the applicability of combining the MCDA tools: the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and the Analytic Hierarchy Process (AHP) for including consideration to multi-objectives into strategic forest management planning. The study was based on the process of creating and selecting a management plan, using Heureka PlanWise, suitable for all the major objectives found in the forest holdings of a municipality in northern Sweden.

Small scale internal consumer tests provide a company with a cheap way to get valuable information regarding their products advantages and flaws. Therefore the demand for possibilities to do this kind of test has increased. This report is part of a new sensory project at Unilever. It presents a method for sensory comparison of the company?s own products with the corresponding competitor products.

The purpose of the thesis is to examine why women face greater difficulties than men in the management consulting industry when advancing as well as to identify potential success factors that enable women to overcome the existing difficulties. In order to fulfil the purpose, a theoretical framework including gender and organisational theory has been applied to a qualitative case study of two Swedish management consulting firms. A number of difficulties have been identified related to women's career advancement, which are the following: the male leader and the stereotypical male leadership, firms having higher expectations on women's performance, women's reluctance to self-promotion and to play "the organizational game", women's Preference of social networks, men's tendency to promote other men, and the choice and conflict between a career and family life. The identified success factors that enable women to overcome these difficulties are: adapting the male leadership style, having an extrovert behaviour, becoming more active in professional networks, promoting one self, actively seeking to gain more attention, and prioritising one's career. These success factors can be summarised as women adapting a more male-like behaviour.

Game fields are one way to divert animals away from sensitive areas, create shelter and forage, and also to increase the biological diversity. In this study I investigated how the plant composition in six different crop mixes used for game fields affected the biomass production, biomass consumption and biological diversity at the Koberg estate in southwestern Sweden. Six experimental fields were used and each field contained six plots, approximately 1500 m2 each, that was sown with a different crop mix. The crop mixes ranged from a pure grass mix (A), 70 % grass and 30 % leguminous plants (B), 53 % grass, 21 % leguminous plants and 26 % other herbs (C), 100 % leguminous plants (D) to the most complex mixes constituting of 91 % leguminous plants and 9 % other herbs (E) and 87 % leguminous plants and 13 % other herbs (F). The fields were cut weekly during the summer in 2010, to estimate weekly biomass production.

This report brings up the question - ?Is BIM profitable when planning a single-family home??.The methodology for finding the answer to this question is firstly to state the definitions of BIMand the company that is projecting by using the BIM-model. The answer is then obtained byanalyses of the factors of profitability with respect to: time, opportunity of revision, problemvisualization, Preference adjustments and energy. A BIM-model has been made simultaneously asthe writing has proceeded to get a perception of how a BIM-model really matters for the analysis.The analysis shows that the answer for the question depends on further factors. The factors thatare mostly discussed are the company?s intentions and the complexity of the house.

Research has shown that our numbers of choices are constantly increasing. In this paper, we investigate the choice-making process further with regard to satisfaction, recommendation propensity, confidence, and Preference. The study focuses on two fitness clubs where product information is provided sequential to the participant. We examine if consumers who maintain their choice tend to be more satisfied with their choice and more willing to recommend the choice to a friend. If they are, why is this? We found that the participants who changed their choice claimed to be less satisfied and had less propensity to recommend the choice to a friend.

The goal has been to design a product for unloading and storing small gadgetsin the hallway. The aim has been to facilitate the search for importantsmall objects that people never seem to find when they need them the most.The aim has also been to provide a sense of relief when people enter theirhome, and they can empty their pockets on one spot in a very simple yet orderlymanner. The product would be able to sort out, and make the gadgetsaccessible, take as little space as possible, be easy to use and not be perceivedas heavy and clumsy. The work has been done with close involvement of afocus group consisting of 20 people of different ages and with different occupations.The behavior of the focus group has been observed and test modelshave played a crucial role in advancing the work troughout the project. Theresult is a series of storage products for the wall, of simple shapes which canbe combined together in different ways depending on hallway and the user?sindividual taste or Preference..

This paper attempts to illustrate a gap when it comes to the knowledge about unpaid volunteers in Swedish organisations. The person-oriented explanations of individual Preferences when choosing an orientation in which to volunteer does not suffice to explain and enlighten the fact that there is a gender-based division that orientates women towards voluntary work within organisations with a social direction, while men tend to choose sports-oriented voluntary tasks. This illustrates a pattern that is common in society in general. Eight interviews including four women volunteering in socially oriented organisations and four men in sports-oriented organisations have been conducted. An attempt has been made to explain results from earlier research as well as the respondents reasoning about their voluntary work with gender related theories.

In the following study I probe the social world of hard-rock music. By conducting interviews with four young male enthusiasts of this music I try to develop a general picture of this social world, as well as of the basic elements on which this particular subculture is constructed. The identity of a hard-rocker is based upon a number of factors beyond just a Preference for that music. Throughout the interviews I encountered many implicit norms that one must followed in order to be able to see oneself as a true hard-rocker. I also found that from the respondents? perspective, the mainstream culture has, throughout the history of metal music, used various ways to counter the spreading of this genre.

The overall aim of this thesis is to contribute to the understanding of how the Common European Framework of Reference for Languages (CEFRL) presents discourse views and multilingualism. This is of importance, due to the impact the European Council?s education collaboration has on the Swedish syllabus for languages. The research perspective of the thesis is to solely focus on discourse views and multilingualism: comparing two analytic frameworks, by applying a qualitative text analysis. The first being based on two different models of discourse strategies and the latter based on two studies on how multilingualism is treated in Scandinavian school situations.