Back in the 1950s Marilyn Monroe and her hourglass shaped body was the aesthetic ideal for how models were to look like. Nowadays, the tide has turned. Research has shown that female models are becoming increasingly taller, narrower and straighter. This trend has occurred despite the fact that both men and women (still) prefer medium sized women with curvy bodies. This essay examines if this trend can be justified from a marketer's perspective.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

The study?s purpose was to gain comprehension and knowledge about immigrate women?s vision on benefits respective disadvantages with arranged marriages.The study?s question at issues was:(1) How do the women consider that the ideal marriage is suppose to be?(2) How do the women experience that their vision on marriage has changed in a new culture?(3) How do the women consider that parents reasons, around the choice of a partner at arranged marriages?To be able to answer these questions at issues we used a qualitative method where interviews carried out with four immigrated women from four different countries where Islam is widespread religion. Common for these women is that they all are Muslims and that they come from countries where arranged marriages are practiced. They also have concrete experience of arranged marriages, either through themselves or someone they know.Material from interviews was analysed with a help of patriarchal theory and social constructivism. We have also analysed the material with a theory about culture and a theory about groups.

The purpose of our study is to get more knowledge about how moral dilemmas affect social workers in their work. This because we find that a big part of social work involves ethic reflections and that is why we find it important for social workers to have knowledge about how they should and can think and act in these situations. Ethic statements exist for social workers to use in their work but we haven?t found any guidelines for concrete situations and that?s why we decided to study this area. Questions we want to answer are how do the social workers define moral dilemmas in social work? How do the social workers deal with moral dilemmas in their work? How do moral dilemmas affect social workers in their work? This is a qualitative study with interviews from seven social workers from one social service office although they are from different units.

AbstractThe purpose of this study is to investigate how value creation influences consumers´ choice of market place. We have chosen to focus on how inner city centers can compete with external shopping malls by examining what values consumers find essential in shopping areas. The development within the retail market with more external malls outside cities has resulted in impoverished city centers; therefore, new strategies towards more attractive servicescapes in the inner city are crucial. The study is based on a qualitative approach due to deeper understanding and closeness to the subject, where Kalmar city is chosen as a case. We have completed a focus group study where respondents from each target group where represented.

The thesis describes the following main question: Will the administrative labour during football tournaments be made easier with the help from a mobile web service or will it convey to unnecessary extra work? To be able to give a good and qualified answer to this question, the thesis will in the beginning describe how the technique for such a system might look like and also describe the existing administrative moments during a football tournament, this is too give the reader a deeper understanding for further reading. The thesis then goes on to describe a concrete system which is tested on three football tournaments. On the basis of the tests, interviews and through analysis of these the thesis will be able to answer our questions. The result which we present in the thesis have unfolded through testing of the system on three chosen football tournaments.

In this essay, I have interviewed four pedagogues from three preschools whit different pedagogical purposes. The purpose was to find out how they work with mathematics outdoor. In addition to interviews, I have conducted observations at each preschool. The different preschools are one traditional, one Reggio Emilia and one ?all weather? (Friluftsfrämjandet) preschool.

Our modern swedish society is charactarized by peoples and cultures from all over the world. In this perspective I believe that young pupils of today need culture studies in school in order to understand themselves and further to recieve knowledge about different cultures, traditions and lifestyles. The present study is an attempt to investigate the potential of the ethnological culture analysis as a pedagogical method. The paper is divided into two sections; one in which I (a student teacher in swedish language training) have applied the culture analysis in a literary context. By using the culture analysis on Emily Brontë´s classic book Wuthering Heights I have tried to let typical elements from the Victorian era appear.

Moisture damage in buildings is a serious issue that leads to problematic consequences and high economic costs. Despite the knowledge and awareness existing about moisture problems, extensive damager still occurs today. Studies of moisture in the exterior wall constructions shows that the issue if often caused by rain and water intrusion. These kinds of problem result in major costs usually because the companies have to replace the material and structural components and also in some cases tear down large parts of the buildings.The work includes moisture theory and descriptions of four different exterior wall constructions, wood stud wall with plastered facade, exterior wall with wood facade, exterior wall with concrete, and exterior wall with brick facade. Our thesis work describes how the constructions are affected and moisture damage due to water intrusion.

Quality is a vague concept, it seems to be about a ?gut feeling? but is used as if it were a concrete property. This paper examines the defenition of the concept of quality, the relation between quality and gender equality and also what the representation between the genders in exhibitions, purchases and donations looks like in this day. As method for this paper text analysis, with searchlight on the two parameters of quality and equality, have been used on documents that provide a historical and a cultural policy perspective. The main part of the paper is an analysis of the visual arts on Värmlands museum, Kristinehamns konstmuseum and Rackstadmuseet.In the discussion of the paper, chapter 5, the result of the research is presented.

AbstractAbetong in Falkenberg manufactures, among other things, small prefabricated concrete buildings for housing various installations, such as electric transformers.The aim of this dissertation is to reduce the time needed to design such buildings, by way of finding a number of standardized buildings. Standardized in such a manner as to incorporate both the needs of the manufacturer (Abetong) and its customers.To analyze the needs of the parties the work has included a market survey and calculations on the strength of these buildings.One survey was a letter questionnaire to all of Abetong?s customers who have, in the past, ordered these types of building. The aim of the questionnaire was to establish how the customers want these buildings designed.Another survey conducted was an inventory of all of Abetong?s previous projects where these types of building were manufactured.

This project aims to obtain a deeper understanding of what it is like to be young today, and of how young people experience their lives. Identifying and uncovering the process of meaning constitution concerning young people's thoughts and feelings within each subjective individual, and their visions about the future as well as how they experience relations to other people in their surrounding, was achieved with a phenomenological approach. The participants were asked to write a self-report in answer to a carefully formulated question.The received reports were analysed according to the method of Meaning Constitution Analysis and Sphinx Lexica. The result showed that young people's lives are both complex and unique. They rather write about friends than family and write less about the future than we first assumed.

The number of people with another culture isincreasing in Sweden. This change in society bringsconsequences in health care that has not any methodsto manage. The Muslim woman?s meeting with thehealth care is one of those areas. The aim with thisstudy was to describe the nurses meeting with femaleMuslim patient.

NCC ROADS Sweden east is a part of the NCC Corporation. The company mainly produces aggregates, asphalt and concrete. They have taken the environmental issues seriously and been working with that since the middle of the nineties. When manufacturing asphalt large a quantity of fossil energy is needed. The company is now about to make further progresses by manufacturing environmental friendly asphalt (?green asphalt?) with using bio-energy.

This thesis concerns the policy process of a proposed bill. The specific bill constitute a new penal law which is supposed to replace the old penal law from 1974.The questions asked considers what in the foregoing policy process that has proceeded, affected and also characterizes the proposed bill. In order to be able to produce a deep and reliable analysis to this question I use two different theories.The first theory being used consists of John W. Kingdons theory of ?multiple streams? which I use to answer the specific question ?what can be recognized to have proceeded and characterize the policy process that the penal law bill involve??.The second theory consists of Peter Santesson-Wilsons development of symbolic policy theories which is given a concrete form in the ?taxonomy of symbolic policy? which he presents.