Background: It has been shown that companies that lived under protected conditions for a long time have had difficulties to adapt to major changes. With that in mind an even more extensive low-cost competition in the Swedish grocery market will make a threat for the traditional grocery stores' long-term survival. The question then becomes, which strategies will be successful and lead to higher customer loyalty.Problem: Are the traditional grocery stores using strategies that can compete in addition to pricing and will those strategies lead to long-term survival?Objective: Is to analyse and evaluate two traditional grocery stores' strategies and to examine whether these are consistent with customer demand.Approach: First we have created a more fundamental understanding of the situation in the Swedish grocery market. Then we have implemented two interviews in each grocery store.

Extensive planting of the tree species lodgepole pine (Pinus contorta var. latifolia) during the 1970s and 80s has resulted in large areas now being available for commercial thinning. However, the varying quality of the stands creates a problem. The purpose of this study was to investigate, at the Torsby district of the Stora Enso forest company, how well the present computer records of the stands correspond to reality and determine which stands are, from a qualitative perspective, suited for timber production. Finding variables that indicate better stands would give Stora Enso the possibility of selecting qualitative stands which are more profitable to thin. The study included 32 stands containing at least 70 % Pinus contorta.

Syftet med den undersökning vi genomfört var att se vilka värderingar som förmedlas i populära tv-serier. Dessutom ville vi veta huruvida dessa tv- serier kan användas i undervisningen utifrån de värderingar som tv-serierna förmedlar. Frågeställningarna besvarades med hjälp av tre olika datainsamlingsmetoder. Dessa metoder var enkätundersökningar med högstadieelever, en intervju med två lärare samt textanalys av de två tv- serierna South Park och Andra Avenyn ur ett intersektionellt perspektiv. Resultatet av analysen visar att det går att finna en mängd värderingar som kan ha ett didaktiskt värde.

This thesis, entitled The Headmaster and the Music, is based on interviews with four headmasters, who are all working in the Swedish compulsory school. The purpose is to investigate how they view music, both in general and as a school subject. Since the research on this topic is scarce, the study can be described as explorative.The result shows that the headmasters? personal experiences have an impact on the way they view music. Four different focus points on music in school have emerged from the material, and these represent the four very different views that each headmaster holds.

This essay recognizes and criticizes a commonly held assumption that Corporate Social Responsibility (CSR) functions as a ?savings account of trust? between corporations and consumers. Based on five focus group interviews, the authors discuss how corporations that engage in society can sometimes raise and sometimes destroy the trust of potential consumers. One of our main findings is that CSR seems to raise the expectations among consumers. We then compare this phenomenon with the classical theory of the disconfirmation paradigm.

En metastudie som använder sig av en specifikt anpassad tolkning av grounded theory för att undersöka The Daily Shows satiriska kritik och funktion, samt hur detta relaterar till det sociologiska perspektivet. Fynden visar på en problematik som väl överrensstämmer med mer allmänna sociologiska teorier hos Foucault, Bourdieu och Habermas. Satiren visar sig utöva en serie meningsfulla funktioner som har potential att verka som en populistisk samhällskritik med stort inflytande. Satiren visar sig dock inte vara en problemfri diskurs och ett antal problem identifieras som behöver adresseras för att diskursen ska kunna åberopa någon form av legitimitet..

The purpose of this essay was to analyze rhetorical features of Swedish drug advertising and see if drug advertising could be misleading or not. The study was primarily concentrated on how pills were described and that was the overall picture of pills created in commercials. The essay uses theories of narrative, semiotic, argumentation and theories concerning social communication in advertising. In this study fife TV-ads were analyzed: Alvedon, Ibumetin, Treo, Bamyl, and Ipren. The analysis showed that drug advertising has the potential to be misleading mostly because the overall picture of pills which creates in commercials is strong and kind heroes. .

Användningen av solceller har haft global exponentiell tillväxt sedan 2000-talet och många experter menar att solceller har stor potential att utvecklas. På den svenska elmarknaden bidrar solceller dock med en försumbar andel på endast 0,01 %. En av fördelarna med solceller är att de kan nyttja ytor effektivt genom att appliceras på eller integreras i byggnader, vilket har skapat ett intresse hos fastighetsägare. Denna studie avser att studera samspelet mellan aktörerna i processen bakom solcellsinvesteringar samt hur interaktionen skapar värde för involverade aktörer. Detta studeras för att utreda vilka faktorer som kan påverka tillväxten av solceller på den svenska elmarknaden.

Drain water heat recovery is an uncommon measure in multi-unit residential buildings. There istechnology available for the purpose but the knowing and experience of the heat recovery systems islittle. The purpose of this thesis is to evaluate the future potential of drain water heat recovery inmulti-unit residential buildings.A major part of the multi-unit residential buildings in Sweden were built during modernismen andrekordåren (1940?1975). Many of the buildings have worn out drain and water supply systems andmany are in need of a general refurbishment.

Background and problem: In the last few years the threat against the environment and especially the emissions of carbon dioxide has become increasingly debated. The government have set up a goal to lower the emissions of carbon dioxide with 40 percent until 2020 compared to the level in 1990. The emissions in the transportation sector have, in contrast to the total emissions, increased since 1990 and will continue to increase unless powerful control measures are implemented. The lorry centres have to use strategies to answer to these external threats which lead us to the two questions of this thesis: - What methods do the lorry centres use actively and which do they consider as the most important methods for fuel saving? - Are there any differences which methods small, medium and large centres considers as important? Purpose: The main purpose of this thesis is to examine which methods lorry centres use actively and which they consider as important for fuel saving.

The idea for the project emerged when Nilorn wanted to get better control over their supplychain and improve operational efficiency. The company also want to reduce their expenses inthe continuous process of improving profitability. By choosing the right option oftransportation and mode of transport there are large potential savings for the company. Thisenables Nilorn to reduce the transportation costs and strengthen the environmentalresponsibilities by reducing their environmental impact.The flow of goods within Nilorn has over the past years increased significantly and most ofthe gods today is transported by air. The aim of this thesis is to analyse the supply chain of thecompany and evaluate the potential economic savings in this area.

AbstractTitle: Wireless Fidelity ? A Scenario Analysis Authors: Mellberg Ola, Technology Management, Lund UniversityMårtensson Jens, Technology Management, Lund University Tutors: Andersson Jens A, Faculty of Engineering LTHKarlberg Johan, Sony Ericsson Mobile Communication ABSvensson Claes, Lund University Discussion: The most significant impacts on the telecom industry over the past decades have been the rapid growth of the Internet and mobile telephone services. Currently these two worlds are converging. Moreover, the fast expansion of wireless high capacity Internet access, increased distribution of local/public hotspots and rapid development of wireless network cards have opened new opportunities for the mobile telecom industry. Research Questions:To what extent could the explosion of local and public wireless networks, using WiFi technology, affect the future telecom industry? Who will ultimately master the WiFi innovation and to what degree could this innovation open new possibilities for external players to enter the mobile voice industry? Purpose: The purpose of the Master Thesis is to provide Sony Ericsson Mobile Communication AB with the most transformational scenarios, which will enable employees to recognise patterns and interpret the meaning of WiFi-related events as they unfold.

This examination paper is about the potential for Solar cells on apartment blocks. The technology with using solar cells for manufacturing electricity, has been on the market for a while, but recently the new installations of solar cells has increased. Solar cells are suited for placements on buildings but are expensive to obtain. The municipal real-estate company is interested in solar cells but wants to know more before they invest in the technology. This report contains an account of the solar cell and a guide to how a connection to the grid is accomplished.

The purpose of this thesis is to find evidence if cult houses existed on Gotland during the Bronze Age. The cult house is a common term in modern Bronze Age archaeology and the general definitions of cult house are discussed and why cult houses seem to be absent on Gotland. In this thesis the cult house are discussed as a phenomenon, and the possibilities to find Bronze Age cult houses on Gotland are evaluated by making comparisons between Gotland houses with already defined cult houses from the Swedish mainland. Some known cult houses are presented in more detail as case studies, together with house remains on Gotland which could have potential to be defined as cult houses..

The goal of this paper is to provide a model for a sustainable electricity system to an island, in the Pacific Ocean near the equator.The method which has been used is to model supply and demand of electricity in the computer program Stella, through the creation of a dynamic system that balances them against each other. The result from the model will then be used to calculate the electricity price per kWh for the island.The result of the work is that electricity from solar energy is comparable with electricity produced from oil, if the oil pays for all its external costs, and the potential for pumped hydro storage plants is located. It also requires that consumers of electricity can be their own producers to avoid the expenditure of tax and reducing the cost of distribution. But since oil is a finite resource and has had a rising cost in recent years, while solar energy has had a declining cost, perhaps this will be a more competitive solution in the future.