This paper aims to investigate if the underlying effects of the marketing phenomena clutter can be explained by negative priming. Although a lot of research has been made in the field of marketing, many people still claim "all marketing is good marketing", which we intended to challenge. In order to do this a tailored experiment analyzing the effects of clutter was created. The experiment consisted of two activities with the objective to manipulate the participants by making them avoid distracters. To maintain high ecological validity throughout the experiment actual brands were used as distracters.

In order to understand user behaviour and navigation patterns, user logging is today widely used in analysis and development of user interfaces. These user logs tend to be quite many and can contain a lot of different data. A big issue is how to process and display this data in a perspicuous way to the stakeholder. This study is about how to develop a prototype to handle this issue. It was solved by various methods from human-computer interaction.

The purpose of the study was, with initial position from two particular youth homes, to survey the staff?s experiences regarding different youth cultures that might occur at the institutions and how they react to them. The question formulations were as follows: What kind of youth cultures might occur at the institution and how are they being expressed, according to some of the staff members? How do the same staff members, individually, see their role and prospect to influence the type of youth culture that is developing on the institution? Earlier research in the field were used as theoretical starting positions as well as the concepts of ?looking-glass self?, ?the generalized other? and ?the overtaking of roles? in the symbolic-interactionism. Qualitative research interviews were carried through with three of the employees at the two youth homes and the results of the study evinced that both positive and negative youth cul-tures develops at both of the institutions, concluding the fact that youths affect each other both ways.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

Construction companies are frequently criticized for high prices and long construction time. At the same time, statistics shows that construction workers are on the sick-list for occupational injuries or casualties more than other groups at the labour market.Skanska built a block of flats with tenant-ownerships in Gävle. The construction consists of concrete walls with in-fill walls in the front. The purpose with this degree project is to perform a risk analysis in work environment with focus on repetitive strain injuries and control the time report for in-fill walls manufactured in a field factory. The result of this project will help to make more realistic cost predictions in the future.This degree project has been performed in cooperation with the construction company Skanska.

The thesis ?Vi fixar och trixar oss fram till att hjälpa människor? focuses on social work in the field of prostitution and human trafficking in Sweden. Through semi-structured interviews with social workers in the municipalities of Stockholm, Göteborg and Malmö working with persons selling and buying sex, and through discourse analysis, the author analyses the perceptions among these social workers of the relation between human rights, prostitution and human trafficking, and the social work which they conduct.The thesis concludes that although the social workers perceive prostitution and human trafficking and social work in this field as human rights related, they are not explicitly using a human rights based approach in their work.The thesis concludes that the social workers identify several aspects that infringe on the rights of their clients in relation to the human rights principles of Universality, Non-discrimination, Accountability and Rule of law and the principle of Participation and Inclusion. They portray the human rights situation of street based sellers, especially those not being Swedish citizens and those affected by human trafficking, as severe.The thesis concludes that the social workers find several obstacles (legal as well as structural) that diminish their ability to strengthen their clients? human rights situation.

General concerns about environmental issues may mean that the demand for bio-based products will increase. Opportunities that arise on markets, together with the declining demand for newsprint, may trigger firms in the Swedish forest industry to increase their development of new products. One product that has received a lot of attention during recent years (and is a contender) is nanocellulose. The purpose of this master thesis was to examine the Swedish forest industry?s view on the market potential of nanocellulose.

During a fire large amounts of particles and unhealthy agents occur.  Polyaromatic hydrocarbons (PAH) and toxic metals are examples among many others. These agents have a capacity to bond to particles and when the fire is extinguished, the particles can be transferred with the extinguish water into the soil and to the groundwater.Recent studies in particles have been conducted. A study by Ulrika Iverfelt (2014) reviled that the particles from a fire contained large amounts of both PAH and metals, which is consistent with earlier analyses. Her column experiments with particles in the size ? 11 microns and ?100 microns in silica sand, reviled that the larger particles was immobilized because the transportation was influenced by sieving or physiochemical particle and surface interactions.The transport of the particles in soil and groundwater is regulated by two main mechanisms: physiochemical surface interactions and straining.

Nature´s healing capacity is well known and is today an important asset in the protection against stress. Noise problems in cities and it´s green spaces are increasing which in turn provokes stress and in the long term can lead to cardiovascular diseases. To promote people?s health it is important that natural environments have good soundscapes, research show that visiting natural surroundings and listening to sounds of nature promote rehabilitation and relief stress. The purpose of this essay is to determine the value of rehabilitation in forests in Carlshem and Röbäck.

Runt om i världen ökar produktionen av elektricitet från solenergi och Sverige är inget undantag. Här uppnår däremot solelens andel av totala elproduktionen mindre änen promille. I denna rapport har vi därför utvärderathur mycket potentiell takyta som finns att tillgå i Tranemo kommun. För att evaluera detta har det gjorts en fältstudie tillsammans med samarbetspartnern Tranemo kommun där företag och kommunala byggnader undersökts. Därifrån har takytors area, lutning och väderstreckdokumenterats för att med vår egenkonstruerade beräkningsmodell uträknalämpligheten för platsen.

This essay is about a debate concerning the magazine Axess, feminism and antifeminism - in relation to a issue of Axess called To a new feminism. The theoretical foundation of this essay is Pierre Bourdieu and his field theories. The battles taking place in this particular field concerns the positioning of feminism and antifeminism in the way we culturally interpret these in our society. The essay shows that the magazine Axess (at least in the first edition of 2012) links feminism with a very prominent symbolic capital in a culture context. This discussion can at times seem confusing, and this is probably due to the fact that Bourdieus symbolic capital can be a very abstract concept. The journalist and author Maria Sveland writes about the development of a culture moving towards accepting antifeminism (and also xenophobia). She expresses the opinion that this, to a high degree, is due to actors in the culture domain with a big amount of trust in the public eye has moved towards expressing anti-feministic (and xenophobic) views.

The energy in laundry rooms, in form heated air, can be utilized with a heat exchanger. A concept and an early prototype of the heat exchanger have already been developed to show that the theory works. This report describes the continued development and construction of the product.A field study was made in order to investigate the environmental usage and establish the product design. The most common washing machine was used as a calculation model, and calculations were also made to estimate the amount of energy in the air. A previous analysis of the existing prototype is also presented in this report, to show the products potential capacity.

Abstract The aim of this essay has been to deepen the knowledge of how professional social workers, therapists and almoners experience working with children who have psychical disturbed parents. By interviews we have examined the experiences of people who, through their work, comes in contact with children whose parents suffer from psychical disturbance. In our interviews we have concentrated on specific themes, such as working with these children, the situation these children are in, parenthood and cooperation with other actors in the field of action. Literature has earlier shown that children with psychical disturbed parents have been difficult to discover. This was confirmed in our study.

The main objective of this essay is to present the views of nine Swedish publishers and four other agents in the literary field regarding the possibilities of and obstacles to publishing fiction in an electronic format. Furthermore, whether or not electronic publishing is today actually a viable alternative. A substantial part of the essay functions as background to our interview findings and is based primarily on material originating from the Sociology of Literature field. The introductory chapter expounds the methodological and theoretical basis of the essay and is followed by a chapter placing our study in a larger, international media, context. Chapter three deals with the past decades? restructuring of the publishing sector, the professional functions involved in traditional publishing and Pierre Bourdieu?s theories on the cultural and economic forces at work in the literary field.

Innovationer och innovationssystem har på senare tid fått en allt viktigare roll i synen på vad somfrämjar ekonomisk tillväxt och regional utveckling. Forskning visar att statliga satsningar inominnovationspolitiken uppvisar ett prioriteringsmönster där kön synes vara en organiserandeprincip. Tekniktunga branscher som främst sysselsätter män som anställda får majoriteten av demedel som delas ut för att stödja och utveckla innovativa processer . I Halland är Hälsoteknik etts.k. prioriterat tillväxtområde och därmed mottagare av dessa medel.