This master thesis takes its point of departure in the conflicting worldviews of modernism and post-modernism. As traditional segmentation theory springs from the modernist worldview, this study aims to contribute to the understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this thesis starts with observations as a sampling technique in order to locate the respondents. Short interviews and photo documentation followed.

The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

The aim of this study about post-conflict economic, social and political reintegration of ex-combatants is to understand how such a process should be prepared for in order to help as many traumatized and sometimes destructive or disabled soldiers as possible to re-establish themselves as functioning civilians as well as preparing communities for their return. In order to do this I have focused on Africa and in particular the DDR-process of post war Sierra Leone. My study concludes that the relation between ex-combatants and civilians and the prospect of a positive future are crucial to a successful reintegration process..

Bakgrund och problemformuleringDå frågor kring informationsteknikens (IT) användning inom vården ofta handlar om ekonomisk effektivitet och medicinsk nytta finns ett behov av att sätta ett vårdvetenskapligt perspektiv på frågan om nyttan eller effekterna av IT. Utifrån en teoretisk definition av IT respektive omvårdnad är det möjligt att se att IT kan ha betydelse för sjuksköterskans omvårdnad på åtminstone tre sätt; som informationsbärare av vårdvetenskaplig information, som medium för interaktion med patienten och som påverkan på arbetsinnehåll och sjuksköterskans yrkesroll. Studien avser därför belysa hur sjuksköterskor uppfattar IT:s betydelse för omvårdnaden av patienten.SyfteStudien syftar till att belysa IT:s betydelse för sjuksköterskans omvårdnad av patienten. Kunskap om denna betydelse är en förutsättning för att omvårdnad som en viktig del i patientens vård, främjas av den IT-användning som införs och används inom hälso- och sjukvården.MetodSex intervjuer inom två forskningsfält gjordes och analyserades genom en kvalitativ innehållsanalys.Resultat och diskussionResultatet visar att IT i praktiken har liten betydelse ifråga om att stödja sjuksköterskans teoretiska omvårdnadskunskap. Genom att vården erbjuder kommunikation via e-post är det möjligt att patienters olika behov av kontakt med vården tillgodoses.

Barren rearing environment and early weaning of piglets can lead to a high level of distress, behavioural disturbances and reduction in weight gain. The main aim of this thesis was to study the effects of potential enrichment objects on piglet?s behaviour and weight gain during the pre- and post-weaning period. The second aim was to examine what type of object stimulated the highest frequency of interaction. The study was carried out at the Swedish Livestock Research Centre in Lövsta where a batch of litters from 10 first-parity Yorkshire sows were used.

Sammanfattning Uppsatsens titel: The Post-Earnings-Announcement-Drift - På den svenska marknaden. Seminariedatum: 2008-06-02 Ämne/Kurs: NEKM01 ? Examensarbete magisternivå 15hp Författare: Stefan Setterlund Handledare: Hossein Asgharian Fem nyckelord: The Post-Earnings-Announcement-Drift, earnings momentum, anomalier, oförväntade vinster, likviditet. Syfte: Syftet med denna uppsats är att undersöka om fenomenet the postearnings-announcement-drift (PEAD), eller earnings momentumsom det också brukar benämnas som, finns på den svenskaaktiemarknaden. Detta för att se om man eventuellt kan bilda envinstgivande lång/kort strategi genom att utnyttja dessa välkändaanomalier.

The aim of this thesis is to investigate which the main determinants of capital structure in Swedish listed firms are and to identify which incentives lies behind managers choice of capital structure determinants. Further, the study investigates whether the Post Keynesian theory and theories which incorporate behavioral aspects can be used to explain the capital structure decisions or if the traditional Neoclassical theory give an better explanation. We have used a qualitative method to analyze the determinants of capital structure and the managers incentives behind capital structure decision. We conducted a survey which was sent to 83 Chief Financial Managers and financial executives in Swedish firms listed on Mid Cap or Large Cap. The questionnaire was on-line which enabled for the respondents to quickly and convenient respond.

Ten years ago the public computers with Internet access were introduced in the public libraries. The purpose of the public computers was to give the possibility of searching information. Along with the Internet came also communication media like chat and e-mail. This type of communication was a new function for the libraries and the reactions among the librarians were mixed. It has been a source of big frustration and attempts to block it has not succeeded.

Lack of political interest and will to deal with human rights violations carried out under the civil- military dictatorship, has characterized the transition and post-transition in Uruguay. The systematic use of torture, arbitrary imprisonments and forced disappearances in the relatively small country created a culture of fear that has been present through out the post-transition phase. Human rights groups have been central actors in the fight for truth and justice and against impunity. This study analyzes how these groups multiple democracy-building functions have contributed to democratic development. It also analyses how the democracy-building functions have been constrained by the political context.

The purpose of this study was to examine earnings quality and earnings management in U.S. ex-post failed firms. A quantitative study was made, using the Modified Jones Model, to identify abnormal accruals up to six years before bankruptcy. 9 003 continuing firms and 187 bankrupt firms, active sometime between 1990 and 2010, were examined. The study concludes that U.S.

Milk ejection in dairy cows can be inhibited if oxytocin is not released from the pituitary gland. The problem with inhibition of the milk let down is not new, but has recently regained interest. It is observed during different types of emotional stress, for example when cows are moved to an unfamiliar environment, during oestrus, changing from suckling to machine milking or when being milked for the first time. The aim of the study was to examine the extent of cows with disturbed milk ejection in Sweden. A survey was sent out to 1000 dairy farmers in order to collect data about herd size, housing systems and routines at calving and milking.

Throughout its wide distribution in the northern hemisphere, the golden eagle occurs in a diverse range of environments, e.g., mountainous, forest and open areas. The literature on juvenile golden eagles is limited, and this study provides further knowledge on habitat use and ranging behaviour during the post-fledging period in boreal Sweden. A total of 14 golden eagle juveniles were tagged with GPS transmitters during 2010 and 2011, and nine could be followed during the entire post-fledging period from fledging until migration. The juveniles fledged at the end of July and beginning of August and initiated migration during October and beginning of November. The length of the post-fledging period, until migration started, ranged from 49 to 97 days. During this period, the juveniles? distance from their natal nest and their GPS height increased with time as their flying abilities developed.

Background: The numbers of crime towards women are increasing in our society. It is the medical caregiver?s responsibility to take care of these women when they are seeking help post assault. The caregiver?s task is to provide good care and performe a forensic evidence examination.

This thesis intends to examine the role of the city, Dublin, in the Irish economic growth during the 1990s. It is a case study where Dublin is compared with current theories on post modern cities as growth machines and increasingly prominent actors in the global context. The study has an interdisciplinary approach but focuses on political science issues such as power distribution, global-local governance and local political organisation. It is a theory driven study that also intends to add aspects to the understanding of the cities of our time. I argue that Dublin has faced a lot of changes during the last decades in accordance with the post modern city.