Dagens dynamiska situation på marknaden sätter spår på den befintliga marknadsfilosofin med fokus på kommunikationen mellan företaget och konsumenten. Den moderna teknologin och Internet har utvecklats och blivit mer tillgängliga, vilket har bidragit till att den moderna konsumenten tillbringar en stor del av sin tid på Internet. De digitala nätverken och kommu-nikationen inom dem förändrar konsumentbeteenden och attityder, främjar konsumenters självständighet samt ger kontroll över köpbesluten. De här trenderna påverkar dagens detalj-handel, där konkurrensen och kampen om kundernas lojalitet ökar. Konventionella marknads-föringsstrategier föråldras snabbt under dagens förlopp och kräver mer kreativitet och enga-gemang av företaget.

Bakgrund: Stroke är en av de mest förekommande sjukdomarna i västvärlden och innefattar en stor grupp patienter. Poststroke depression är den vanligaste komplikationen efter insjuknande i stroke och är underbehandlat och underdiagnostiserat. Syftet med studien var att undersöka hur sjuksköterskor kan identifiera tidiga tecken på depression hos patienter som överlevt stroke. Metoden som vi använt är en litteraturstudie med artikelgranskning. Analysen vi använt oss av är en innehållsanalys baserad på Graneheim och Lundmans (2003) beskrivning.

Gistrand, C. has studied ?Explore young people's problematic backgrounds and their views on the opportunities and obstacles in order to improve their health?, University of Gävle in the course theory and method of application and thesis work.The object of the study was to give young people space to make their voices heard. Further on to make unemployed youths perceptions of perceived opportunities and obstacles in their way to get a job, internship or study, visible. The object of the study was also to show youths? views of health and what they thought about the contributions to society.The method was qualitative, with three semi-structured interviews with men between 20-24 years old (and problematic childhoods, for instance alcohol and drug use) was conducted..The result shows that unemployment increases the risk of illness and unhealthy habits.

Sweden has had laws protecting nature for about a hundred years. In this paper the views of nature and the values that serve as a rationale for protective measures are analyzed as results of a social process characterized by the dialectic relationship between institutions and discourse. Critical discourse analysis (CDA) is used to study this relationship and the discursive practices used by institutions, which reproduce or reshape views of nature that define the relationship between society and nature. Institutional design contributes to shaping discourse in the field of nature protection, while being originally shaped by discourse. In Sweden, the national park is an institution that reproduces a view of nature as the wild and untamed opposite of society, and the natural reserves reproduce a view of nature as holder of a multi-faceted set of values intertwined with society.

Youth culture and social problems associated with youth groups have existed for decades. We have chosen an explorative case study design to highlight young people's revolt against parents and society and how society has dealt with social problems of youth and how those were perceived. ?Raggare? were considered a major social problem in society. The material in the study comes from eight qualitative interviews and literature of previous research of the current youth culture.

The aim of this Masters thesis is to examine the role of librarian in order to illustrate how the librarians work, how their competence and education have changed and developed during the last decade, and ultimately to see what the role of librarian looks like in the 21^st century. After describing the librarians work, competence and education in the 21^st century, we discuss whether or not the changes that have arisen during the last decennium have affected the possibilities for librarianship to develop into an accepted profession. The method of investigation is a qualitative analysis of printed sources. As a basis of the discussion and analysis Andrew Abbotts theory of professions is used. We also use Per Tengblads analysis model, which includes six important steps in analysing the professionalism of an occupation.

The aim of this Masters thesis is to investigate how the image of the Public library is described in the Swedish national library politics, and compare it with the image given of the public library in the Danish national library politics. The method used for this analysis is a comparative discourse analysis of the homepages produced by the Swedish central government Regeringen and Kulturrådet and its Danish counterpart Kulturministeriet and Biblioteksstyrelsen. Theories on postmodernity have been used to analyze how the Swedish and the Danish central governments image of the Public library corresponds with a changing society and the changing behaviour of the public library users. Our analysis concludes that the traditional view of the Public library as an institution mainly concerned with literature and reading still is of great significance in the discourse of the Swedish central government. In contrast, the Danish central government presents a more postmodern view of the public library as an institution that is part of the Information- and the Knowledge society.

The aim of this research is to evaluate whether the social environment of Swedish high school students affects their views on the multicultural society. The research material was collected through the use of two focus groups containing high school students from two different schools, one group is used to a multicultural social environment while the other group is used to a less multicultural social environment. With the researcher acting as a moderator in the focus groups, the students discussed different questions regarding multiculturalism, gender equality and religion. The theory that this research is based on suggests that the social environment and the social capital affects the students views on the multicultural society. The results of the research were evaluated and connected to the theory.

Det blir allt vanligare att samhällsmedborgare kommunicerar med myndigheter via e-post. Med e-post är det möjligt att kontakta myndigheten vilken tid som helst på dygnet, var man än befinner sig, vilket gör att mediet forcerar tid- och rumssbarriären.Försäkringskassans telefonkundtjänst i Östergötland tar emot omkring 150 e-postmeddelanden varje dag och potentialen för att effektivisera e-posthanteringen torde vara stor. Till Landstingets i Östergötlands webbtjänst Frågelådan inkommer omkring 2 frågor per dag. Den genomförda studien syftar till att identifiera möjligheter att effektivisera uppgiften att förmedla efterfrågad information till medborgaren med hög kvalitet, exempelvis genom automatisering eller stöd för hantering av e-post. Inkomna e-postmeddelanden har kartlagts för att se vilka frågor det handlar om.

The Swedish public library was founded in the years when the society in Sweden went from being a society of agriculture to industrialism. Modernism was sweeping over the country, everything was possible, which influenced the new society that was built. Now Sweden was going to be a true democracy with responsible and empathic citizens. One of the main tools in this process was to educate people, to get them to read and write and the public library fitted very well into these new ideas. It represented a place, free of charge, where everyone could go to take part of the knowledge and cultural learning that they needed in order to become the citizen that the society required.

AbstractPurpose/Aim: This essay deals with The Swedish Red Cross Society and their work concerning strategical information and communication about HIV and AIDS in the Swedish context. In a broader sense the relation between the global and the local will be investigated and a discussion about what it means to work in an organization operating on a global arena will be held.Material/Method: This essay is based on relevant theories about culture and health communication which I have studied, selected and put together, with purpose to analyse The Swedish Red Cross Society and their informational work with HIV and AIDS- prevention. Furthermore I have interviewed four of the organizations co- workers to collect data about their experiences in working in the Red Cross organization with this specific mission. Moreover I and my colleague Hillevi Good attended at seminars and lectures to observe activities held by the organization and to get inside information about what people working with HIV and AIDS are discussing and considering as critical issues. The study holds a qualitative approach focusing on understanding this typical case rather then generalizing facts in a larger sense.Main results: The Swedish National Society of The Red Cross has a difficult mission in their work to inform the public about HIV and AIDS, although it is the perfect organization when it comes to communication due to their well-known profile and a huge geographical spread.

The aim of this study was to examine self-harming women?s own experiences. To try and raise understanding and awareness about how they themselves create their identity and meaning round the self-harming behaviour. Our three questions were; how do the young women conceive society?s reactions on their self-harming behaviour? Do the young women express an imposed or self-elected alienation? If so, in what way? In what way do the young self-harming women construe their own identity in relation to the self-harming behaviour?We have used a narrative approach when we have examined the blogs as life stories in the sense that all our lives and everything in them is a story by definition.

Uppsatsen undersöker diskursen om Indien i Teosofisk tidskrift 1891-1894. Efter en introduktion till forskingsfälten, västerländsk esoterisk tradition och post-kolonialism, beskrivs den diskursiva framställningen av Indien i de svenska teosofernas tidskrift. Indien representerar en uråldrig visdom och ett samtida förfall. I den gamla sanskrit-litteraturen finner teosoferna svunna tiders andligt högtstående civilisation medan teosofernas samtida Indien är förslappat och i behov av revitalisering. Indien utgör även en motpol till västerlandet som är präglat av två andra sorts förfall: den andliga materialismen och en dogmatisk kyrkoreligion.

The purpose of this Masters thesis is to examine the debate concerning Agnes von Krusenstjernas Fröknarna von Pahlen-novels from a ideological analytic perspective. This debate came to be called The Krusenstjerna feud Krusenstjernafejden and was most intensive in the years 1934-35 after Porten vid Johannes and Älskande par had been published. We examine 8 articles using a text analytic method. We have limited ourselves to public material that is available in Swedish press and Swedish magazines. Our ambition is, through this, to determine the articles authors political point of view and ideas of preference.

The purpose of this essay was to examine female and male nursing students expectations and goals referring to the nursing profession from a gender perspective and examining the students reasons to apply for nursing school. A descriptive study with qualitative design was implemented. Data acquisition was made through interviewing ten nurse students, five male and five female. The interview material were analysed in accordance with Kvale?s method of analyzing.