The business mission of Norra Skogsägarna is to achieve a profitable forestry for the private forest owners. With this as a background it is of interest for the forest owner association to know how forest owners think about voluntary retentions, the methods of increasing production and quality and if there are differences between those who have chosen to certify their forest and those who haven?t. This kind of knowledge is of importance, to in an effectively and adjusted way, help the forest owners achieve a profitable forestry. The objective of this master thesis is to increase knowledge about private forest owners? opinions of the methods of increasing production and quality and to what extent these methods are used.

The present study aimed to replicate Tversky & Kahneman's' survey of 1981 The Asian Disease Problem. A survey was conducted on the Internet (N = 200). An identical problem was added, yet with The Swine Flu as the disease. This was done to be able to investigate if there are any order effects, and also if it matters whether the mentioned disease is fictional or real. The results show the same results as Tversky & Kahneman already noted; positively and negatively framed problems generate different responses from the participants.

AbstractBackground: An elective surgery can be something new that is frightening and unpleasant. The children and their individual needs are not always considered when surgery is prepared. Children?s needs differ and depend on their sense of coherence. Aim: The purpose of this study was to illuminate how children experience preparations before elective surgery.

This study aims to explore how self scanning affects consumers impulse buying. Up til this day researchers are not aware how technologies like self scanning affects consumers behavior in-store. Consumers with self scanners are able to keep track of the rising sum, which could affect their buying behavior, especially when it comes to impulse purchase. Furthermore customers have to commit to scanning products which keep them from browsing the store for offers, which could limit the impulse buying. This study undertake a descriptive methodology with Beatty and Ferrells impuls model from 1998 as a theoretical platform where we examine disparities between self scanners and non self scanners.

Gastric ulcer is a common disease among pigs in the whole world where an intensiveproduction occurs. It is mainly the upper region, the nonglandular region of the stomach thatis affected. Gastric ulceration is a disease with several risk factors. The factor that seems tohave the largest impact on the development of gastric ulceration is a small particle size of thefeed. The reported prevalence of gastric ulceration differs from 5 to 100 % and it is a largeherd-to-herd variation.

The purpose with this inquiry was to investigate why women do not advance to higher positions of leadership in a bank. I have interviewed five female employees in the company. The theoretical starting points I have used in this study are such as organization theory and leadership. There are four conceptions that obstructs women to develop for higher positions of leadership. There are conceptions that men ought to have better social network with other men than women.

Background: Patients with borderline personality disorder represent a large group in healthcare who are struggling with painful emotions in life. Caring should be based on strengthening health processes by focusing on the patients, but research made by the patient's perspective has shown that this population rather felt that their health processes was counteracted, than promoted. The patients felt that the nurses displayed a negative attitude towards them. Attitudes are defined as a system of values, emotions and actions towards others. Aim: the purpose of this study was to highlight the attitudes and experiences of nurses towards caring for people with borderline personality disorder  Methods: A study on the literature based on nine scientific papers was performed. The articles have been analyzed, systematically coded and compiled into a new unit. Results: This study shows that nurses have an overall negative attitude towards patients with borderline personality disorder.

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.

The focus of this thesis is upon how conceptions of globalization is created by the labour-organizations Lands-organisationen (LO) and Svenskt Näringsliv. It is possible to discern two arguments for globalization in the texts, economy and democracy, and it is around these that the discourses of globalization are being constructed. Economy turns into a basic logic in the discourses of globalization. How to perceive the role of economy, as positive or negative, differs. Still, there is an agreement of the influence of economy.

The aim of this Masters thesis is to examine how the images of librarians are conceived and held by the public. It has often been claimed that librarians are subject to widely spread negative stereotyping. My purpose is to study the nature and origin of these stereotypes. Since popular media is one source of these stereotypes and images I have chosen to look into how librarians are characterized in 20 Swedish novels written between 1982-2002. The questions this thesis aims to answer are: What images of librarians occur in the novels? How are the tasks of the librarians respectively described in the novels? How are female and male librarians respectively described? The analysis of the novels is then compared with interviews with three professional librarians about their view of their professional role and their perceptions of its status and image.

Our purpose with this paper was to examine what effect a parent's drinking problem can have for the children in the family. A combination of literature study and qualitative interview analysis was used. The most important research questions were: How do the parent's problems affect the child? In what ways can the social network around the child help it to develop normally despite problems in the home environment? To what extent a parent's drinking problem affects a child depends on many different factors. Based on earlier research and interview data we drew the conclusion that growing up in a family where a parent has a drinking problem has a negative effect on all children.

The aim of this study is to examine the experienced life situations of siblings growing up with a brother or a sister diagnosed with autism. The study is qualitative and therefore suitable to the purpose of studying the informants´ own experiences. Three women and one man, aged between 18-24 years, were interviewed through chatt programs on the Internet. The constituted perspective is phenomenological and the analysis were made by identifying meaning units in the text from the interviews. The theory used to interpret the result is systems theory and more specifically the structual family therapy by Salvador Minuchin.

The world around us is shrinking and globalization and capitalism are processes affecting the world. Global trends, like outsourcing and relocation of firms to low-cost countries, have become more common. This creates a huge vulnerability in the municipalities that today are concentrated around a single large company. One of these is Olofström which today is one of the most vulnerable municipalities in Sweden and whose survival today lies in the hand of the company ?Volvo Cars Corporation?.

The weather has been extremely rainy the last summers in Sweden. Because of the rain, a lot of harvested straw has been lost since it was too wet to store. When the pig producers couldn?t get enough straw to use as bedding, an alternative was requested. Silage is a realistic alternative to straw but since silage often contains clover, it may not be suitable to use in pig production since clover is rich in phytoestrogens.

Purpose: To examine how a tour operator works to implement sustainability in the development of the business, as well as what significance it has to consumers in selecting a tour operator. Furthermore, the purpose is to provide recommendations on how tour operators should work to communicate their commitments.Methodology: The research strategy applied is a case study which follows an abductive approach. Qualitative and quantitative methods were applied to complement each other. A semi-structured interview with a tour operator and a consumer survey constitute the empirical foundation.Conclusion: The conclusion of the study is that consumers show a positive attitude towards CSR, but do not see it as a determinant when choosing a tour operator. Thus, CSR does not constitute a competitive advantage against competitors.